Innovation Women Speak! Women in Tech: Actionable Data
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Too often, we are inundated by data. Facts and figures come at us from all sides. We are so overwhelmed with information, we feel paralyzed to act. Actionable Data is both a design principle and a way of thinking. It has both high-tech and low-tech applications. Simply put, it involves presenting fresh data with a concrete call-to-action. It moves your core audience from a place of helplessness to a state of empowerment. Actionable data is powerful because the story it generates is ongoing and participatory. In this webinar, you will learn to: Visualize - Present dynamic data in the most effective and compelling way to facilitate interaction. Actualize - Design data interactions for maximum impact and resonance. Synthesize - Structure your data narrative so that visitors stay engaged. Putting your organization "on the map." We will use the Givingmap.org interactive giving map as one concrete example of actionable data, walking organizations through the steps and tools to create their own maps. This talk is geared to organizational decision makers and does not presume or require technical knowledge.
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Innovation Women Speak! Women in Tech: Actionable Data
- 1. InnovationWomenSpeak! W E B I N A R S E R I E S
- 3. $100/ YEAR • Speakerprofile • Weekly speakerexclusive newsletter • Access to speakerresources • Specialpromotionforauthors • Promotionofyourspeakingengagements
- 4. Platform Features • Eventmanagers post “Calls forSpeakers” • Search and apply to speaking opportunities • Manageapplications andinvitationson your dashboard • Robust keyword search functions • Public profiles and shareable links
- 6. Innovation WomenSpeak! WebinarSeries 2020 October 7and 21: Cybersecurity DEADLINE TO APPLY: SEPTEMBER7TH November4 and 18: BookWriting/Publishing December2 and 16: Giving innovationwomen.com
- 7. NEXT WEBINAR SUZANNE EVANS Founder at Driven Inc YourVirtualStageChallenge–CreateandMaster a TalkThatConverts September 25,2020 2:00-3:00pm ET
- 8. Webinar AttendeeScreen Askaquestion Slideviewingarea Usertabs • Askaquestion • Attachmentsorlinks • Voteonpolls • Ratethiswebinar Audiohelp
- 9. TODAY’S FEATURE TESS GADWA Director at GivingMap.org ActionableData
- 10. Actionable Data for Social Change A UX Journey Tess Gadwa Founder, Lotus.fm September 15, 2020 tessgadwa@gmail.com
- 11. Outcomes: ● 20,000+ unique visitors in our first six weeks ● One out of every 15 people who sees our posts clicks through ● Average time user interacting with the web app: 2:03 minutes “This map is a god-send for people making travel decisions or decisions relating to a move...” - Online Survey Response Giving Map: A Case Study
- 12. TMI We are living in the age of information...
- 13. And we have too much of it.
- 14. And we have too much of it.
- 15. And we have too much of it.
- 17. How We Feel
- 18. How We Feel
- 19. Actionable Data Moving from isolation to collective empowerment
- 20. What is Actionable Data? Actionable Data is both a toolset and a way of thinking. As a paradigm, it has both high-tech and low-tech applications. Simply put, it involves presenting fresh data with a concrete call-to-action. Actionable data is powerful because the story it generates is ongoing and participatory.
- 21. What is data?
- 22. What Actionable Data is not.
- 23. What Actionable Data is not.
- 24. Works Best When Datasets Are: ● Dynamic ● User Generated ● Not Easily Countable (pick one or more…)
- 27. Fire and Smoke Map
- 28. Fire and Smoke Map
- 29. Fire and Smoke Map
- 30. User Generated
- 31. Not Easily Countable ● Not Easily Countable
- 32. Examples ● Trading ● Health Updates ● Weather Updates ● Fundraising ● Peak Electricity ● Electronic Traffic Signs ● Customer Service
- 34. Examples
- 35. Examples
- 38. The Giving Map Donations handled through charitynavigator.org
- 39. Pros: ● Empowers -- context + calls to action ● Fresh -- new headlines every day ● Rich Content -- has depth and appeals to a cross-section of users ● Sticky -- keeps users engaged and coming back Cons: ● Requires access to data -- you will either need access to a relevant data source or to generate / release your own. ● Requires some degree of scale -- if you don’t have a large online user base, consider partnering or collaborating with other organizations. Actionable Data
- 40. Join Us In Building the Justice Map Giving Map is actively seeking Black, Disabled, BIPOC, and anti-poverty focused nonprofit organizations to explore further collaborations and ways that we can support your mission.
- 41. Questions?
Editor's Notes
- Welcome to the Innovation Women Speak! Webinar series. I’m Bobbie Carlton, the founder of Innovation Women. Innovation Women is a visibility bureau for entrepreneurial, technical, and professional women. Our mission is to eliminate the all-male all-pale and often all-stale panels you see so often at industry conferences and events. <next slide>
- We connect women with speaking opportunities and we connect event managers with awesome speakers, who just happen to be women. Innovation Women is… <next slide>
- …is so much more than just a traditional speakers bureau. Event managers can search the database for free and speakers pay just $100 a year to become a member. They get a profile on the platform and access to lists of speaking opportunities as well as a number of other cool benefits. <next slide>
- As a speaker on our site, you can see how often your profile is visited. Speakers can also notify us to promote their speaking engagements and event managers can easily create and store lists of speakers on the platform as they build out their events. <next slide>
- If you’d like more information on Innovation Women, check out our website. For our webinar attendees, we have a special offer of 20% off your first year. It’s like coffee money, you probably spent more visiting Starbucks. Before we move on, let’s look at what’s coming up on our webinar schedule... <next slide>
- Our webinar series has a new theme every month. October’s theme is Cybersecurity. All of our webinar speakers are Innovation Women members. If you are interested in applying to be one of our webinar speakers, we post the calls for speakers on our own platform. If you’re already a member, keep an eye out for these opportunities on the site and in your weekly newsletter. <next slide>
- Before we get started with today’s presentation, I encourage you to sign up for our next webinar. On September 25th, Suzanne Evans will be presenting ”Your Virtual Stage Challenge – Create and Master a Talk That Converts”. You’ll learn: How to create an offer that people are excited to buy. How to score speaking gigs that are the right fit for you. How to gain great income from boosting your sales from the stage You can register for this webinar in the attachments tab. <next slide>
- This is an annotated version of your screen. Below the video viewing window, there are tabs. The default tab is “Ask a Question”. You can type in a question, or comment at any point during the program. The “Attachments or Links” tab is where you’ll see documents and links from today’s speaker -- and the link to sign up for our next webinar. You can download the attachments at any time during this webinar, and from the recording. The tab called "Rate This” helps us determine what you like. We read all the feedback. The Polls or Vote tab is where you’ll see polls from our speaker – she’ll ask you a question and you can answer it right on the screen. You can enlarge your screen to view it in full-screen mode. If at any time you need audio help – feel free to click on the Help button at the bottom of the screen. Today’s webinar is being recorded, so if you’d like to view this webinar again you will be able to. We send you the link after the webinar. Now – on to today’s presentation. <next slide>
- With us today is Tess Gadwa – Tess is director of Giving Map. She is also founder and product architect at Lotus.fm, a music and data visualization startup. She is a results-oriented project manager well versed in leading edge technologies including augmented reality, cryptocurrency, and computer vision. A veteran of successful startups Tripod and BLUERIDGE Analytics, her gift is finding practical applications for complex technical concepts. For those listening – please note you can ask a question at any time and this webinar is being recorded for future playback at your convenience. We’re very excited to have you join us Tess…and I’ll turn it over to you now. <next slide>
- Cue Daily Mail...
- Cue Daily Mail...
- Cherry Picking
- Not a dashboard
- https://fire.airnow.gov/
- https://covid19risk.biosci.gatech.edu/
- https://fire.airnow.gov/
- https://fire.airnow.gov/
- https://fire.airnow.gov/
- When presented with groups larger than five, humans cannot immediately count the correct number… https://www.ukessays.com/essays/psychology/the-importance-of-counting-in-early-number-development-psychology-essay.php#:~:text=%282005%29%20believe%20that%20the%20human%20ability%20to%20count,their%20languages%20do%20not%20have%20words%20for%20numbers.
- Rain man example
- Rain man example
- 1) How can I apply the principles of actionable data within my own organization? 2) Is a hashtag actionable data? 3) What is the difference between actionable data and a standard call-to-action on an email or a website?
- Thank you, Tess for joining us and to you too at home. Don’t forget to leave us feedback! Have a good day.