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Measuring your developer
program
Rod Burns
Wireless Industry Partnership
@rodburns
www.wipfactory.com
How do you measure your activities?
Developer Program
•
•
•
•
•
•
•

Registrations
API calls
SDK downloads
Web site visits...
How do you measure your activities?
Developer Program Direct Results

•
•

SDK downloads
Registrations
– Directly linked t...
What about the stuff that leads to direct
results?

Phil Leggetter (Was Pusher now Caplin Systems)
http://www.leggetter.co...
Measuring Evangelist Activities
• Events
– Attended
– Talks
– Workshops

• Online Activity
–
–
–
–
–

Support (Stack Overf...
How do you measure events?
• Contacts Gathered
– Relevant contacts

• Presentation audience size
– Quality of audience

• ...
How about developer activity during events?
That
Conference

TwilioCon
Europe

TwilioCon U.S
That
Conference
TwilioCon
Eur...
The Conference Effect?

WWDC

EclipseCon
Europe

Source: www.devmonitor.io

www.wipfactory.com
What about longer term trends?

Source: www.devmonitor.io

www.wipfactory.com
Competitive Position:
Cross Platform Mobile Tools

Source: www.devmonitor.io

Xamarin – Mono
Titanium – Appcelerator
www.w...
Mobile Device Manufacturers
HTC

comScore % Market Share
April 2013

Samsung

GitHub New Projects % Share
April 2013
iPhon...
What do you do?
• What do you use to measure the success of
your outreach and activities?

www.wipfactory.com
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Technical Evangelist Meetup December 2013: Measuring Your Activities

How do you measure your success as an evangelist or in your developer outreach activities? These slides

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Technical Evangelist Meetup December 2013: Measuring Your Activities

  1. 1. Measuring your developer program Rod Burns Wireless Industry Partnership @rodburns www.wipfactory.com
  2. 2. How do you measure your activities? Developer Program • • • • • • • Registrations API calls SDK downloads Web site visits/views Revenue Lead generation Apps published www.wipfactory.com
  3. 3. How do you measure your activities? Developer Program Direct Results • • SDK downloads Registrations – Directly linked to new developers • • • API calls Web site visits/views Apps published – Measurement of developer activity • Revenue – Success of the program bottom line • Lead generation – Success of outreach to target developers www.wipfactory.com
  4. 4. What about the stuff that leads to direct results? Phil Leggetter (Was Pusher now Caplin Systems) http://www.leggetter.co.uk www.wipfactory.com
  5. 5. Measuring Evangelist Activities • Events – Attended – Talks – Workshops • Online Activity – – – – – Support (Stack Overflow, forums, email) Blog posts Developer material (docs, tutorials, webcasts) GitHub activity (contributions, projects) Social Media (?) www.wipfactory.com
  6. 6. How do you measure events? • Contacts Gathered – Relevant contacts • Presentation audience size – Quality of audience • Number of attendees – Quality of attendees • Social Media mentions • Concrete leads generated www.wipfactory.com
  7. 7. How about developer activity during events? That Conference TwilioCon Europe TwilioCon U.S That Conference TwilioCon Europe TwilioCon U.S Source: www.devmonitor.io www.wipfactory.com
  8. 8. The Conference Effect? WWDC EclipseCon Europe Source: www.devmonitor.io www.wipfactory.com
  9. 9. What about longer term trends? Source: www.devmonitor.io www.wipfactory.com
  10. 10. Competitive Position: Cross Platform Mobile Tools Source: www.devmonitor.io Xamarin – Mono Titanium – Appcelerator www.wipfactory.com
  11. 11. Mobile Device Manufacturers HTC comScore % Market Share April 2013 Samsung GitHub New Projects % Share April 2013 iPhone 0% 10% 20% 30% 40% 50% 350 300 250 iPhone 200 Samsung 150 HTC Sony 100 BlackBerry 50 Motorola 0 March April May June July GitHub projects mentioning OEMs www.wipfactory.com August Nokia
  12. 12. What do you do? • What do you use to measure the success of your outreach and activities? www.wipfactory.com

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