Caroline Kenyon from the Innovation Agency discusses why healthcare professionals should care about social media as an introduction to the EngageWell event.

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www.sli.do
#EngageWell

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Why should health
professionals care
about social media?
@carokenyon

3. Supporting the spread
of innovation to:
• Improve health outcomes
• Increase the value for £ spent
• Increase economic growth
• Provide equal access to innovation
• Provide a relentless focus on innovation
• Develop networks and collaborations
• Highlight significant opportunities
• Bring multiple funding streams into the region
3@carokenyon

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From news desks…

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…to our back pockets

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We are all broadcasters
• In the UK, 77 per cent of people have a social media
account
• (Hootsuite blogger Kendall Walters)
• Of these, 34 per cent say they would rather engage
with an organisation via social media than visit a
physical location
• Facebook is still number one; nearly everyone on
social media uses it – and they use it a lot
• 41 per cent of people said social media would affect
their choice of a specific doctor, hospital or GP
practice (Demi & Cooper Advertising and DC
Interactive Group)
• 56 per cent of patients want their healthcare providers
to use social media

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Why does the Innovation Agency
care about social media?
 Makes connections and
collaborations
 Signposts us to latest learning
and best practice resources
 Enables consultation – checking
we are on the right path, eg recent
survey
 Platforms for patient and
professional communities –
supporting our work, growing new
networks

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How do we develop our social media
network?
We can learn from the Mayo Clinic, USA’s number
one hospital and a world leader in healthcare and
research. They have a Social Media Network
which:
Exists to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader and
deeper engagement in social media by hospitals,
medical professionals and patients
Their mission: Lead the social media revolution
in health care, contributing to health and well
being for people everywhere
Socialmedia.mayoclinic.org

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www.sli.do
#EngageWell