Using social networks in theprevention of childhood obesity          Romina Cialdella Communication Specialist at PAHO/WHO...
What we already know about #Obesity               Trends in childhood obesity               keep going up               Ra...
The Challenge• Tackling this epidemic demands a multisectoral  approach… in other words, we need everybody’s help!• Increa...
eHealth can help         What is eHealth??The use of information and communication  technologies (ICTs) in support of health
Information and Communication      Technologies (ICTs)
Information and CommunicationTechnologies (ICTs) at PAHO/WHO
eHealth   eHealth Strategy and Plan of Action            for the AmericasObjective 4.3: Facilitate the dissemination,commu...
Social Networks: #DidYouKnow?              Facebook connects 341Million+                     people in the Americas       ...
Social Networks: #DidYouKnow? Medscape connects more than  100,000 health practitioners      PatientsLikeMe connects 100,0...
Where do we start? Set objectives• Through the use of social  networks…  – Educate the public and    share health informat...
Where do we start: Research• To make the information go viral …  – Build a network of key actors in the virtual realm  – W...
Where do we start with:            Twitter is an online social             networking service that             enables its...
Where do we start with:Building a Network: Who to Follow? Just a few examples• Ministries of health         • Campaigns• N...
Where do we start with:
Where do we start with:  Lists and Directories  •   Wefollow.com  •   Followerwonk.com  •   Twellow.com  •   Listorious.co...
Where do we start with:Engage: Why?                      How?• To build a relationships with   1.   Follow them  opinion l...
Some examples from PAHO:
Some examples from PAHO:
Some examples from PAHO:
Where do we start with:
Where do we start with:
Who do we want to reach?• In the case of PAHO:   – Patients and Caregivers   – Health professionals   – Partnering organiz...
Who do we want to reach?• Patients     – ¼ of Americans diagnosed with chronic illnesses       use the Internet to find pe...
Who do we want to reach?• Caregivers    – 88% of caregivers who have access to the Internet      look for health informati...
Now let´s begin to share:• Messages should be:  –   Clear, Concise, Concrete  –   Plain language  –   Active Voice  –   Re...
Now let´s begin to share:  Audio/Visual Materials                                    Tied to product  Call to Action to so...
Now let´s begin to share:
Don´t forget to listen• Social Networks provide the  opportunity to listen to the  citizens and allow them to  participate...
eHealth PAHO Portal• To learn more about eHealth projects in the Region,  visit the eHealth portal at:   – http://www.paho...
The use of social networks           in the prevention of childhood obesityRomina CialdellaeHealth Communication Specialis...
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The Use of Social Networks in the prevention of childhood obesity

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The Use of Social Networks in the prevention of childhood obesity

  1. 1. Using social networks in theprevention of childhood obesity Romina Cialdella Communication Specialist at PAHO/WHO eHealth workshop at the Pan American Conference on Obesity, with special attention on childhood obesity Aruba - June 14, 2012
  2. 2. What we already know about #Obesity Trends in childhood obesity keep going up Rates have doubled or even tripled in most countries over the past 30 years Obesity is a factor of a larger issue: the NCDs epidemic
  3. 3. The Challenge• Tackling this epidemic demands a multisectoral approach… in other words, we need everybody’s help!• Increasing the need to: – Educate the public and share health information; – Reach and engage large and diverse audiences; – Strengthen support networks; – Mobilize key social actors; – Exchange knowledge and promote technical cooperation; – and much more
  4. 4. eHealth can help What is eHealth??The use of information and communication technologies (ICTs) in support of health
  5. 5. Information and Communication Technologies (ICTs)
  6. 6. Information and CommunicationTechnologies (ICTs) at PAHO/WHO
  7. 7. eHealth eHealth Strategy and Plan of Action for the AmericasObjective 4.3: Facilitate the dissemination,communication, and widespread distribution of healthinformation, with emphasis on emergencies, throughsocial networks.
  8. 8. Social Networks: #DidYouKnow? Facebook connects 341Million+ people in the Americas Twitter connects 114M+ in the world, 24M+ in the Region841 million on Facebook worldwide*Data from SocialBakers.com
  9. 9. Social Networks: #DidYouKnow? Medscape connects more than 100,000 health practitioners PatientsLikeMe connects 100,000+ members.Finding and connecting with patients like them, members share information and personal experiences, gain socialsupport, learn first-hand about ways to cope & manage.
  10. 10. Where do we start? Set objectives• Through the use of social networks… – Educate the public and share health information; – Reach and engage large and diverse audiences; – Strengthen support networks; – Mobilize key social actors;
  11. 11. Where do we start: Research• To make the information go viral … – Build a network of key actors in the virtual realm – Who is on your side, who can help you?• Online Community Influencers: – Who is contributing most to the conversations? – Which social networks are they using? – What are they saying? – What is their influence? Do they have a strong following and/or readership? Are others helping distribute their content?
  12. 12. Where do we start with: Twitter is an online social networking service that enables its users to send and read text-based posts of up to 140 characters.
  13. 13. Where do we start with:Building a Network: Who to Follow? Just a few examples• Ministries of health • Campaigns• News Media • Partners/Donors• Public Figures • Experts
  14. 14. Where do we start with:
  15. 15. Where do we start with: Lists and Directories • Wefollow.com • Followerwonk.com • Twellow.com • Listorious.com • Symplur.com • And many more…Example of a listing in a directory:
  16. 16. Where do we start with:Engage: Why? How?• To build a relationships with 1. Follow them opinion leaders, experts, 2. RT (retweet) social actors, etc 3. @Reply 4. DM (direct message)• Team up so they can disseminate health 5. Email, face-to-face social information (RT) and help you networking reach larger audiences• Get their feedback, exchange knowledge, share experiences
  17. 17. Some examples from PAHO:
  18. 18. Some examples from PAHO:
  19. 19. Some examples from PAHO:
  20. 20. Where do we start with:
  21. 21. Where do we start with:
  22. 22. Who do we want to reach?• In the case of PAHO: – Patients and Caregivers – Health professionals – Partnering organizations and institutions – Academia – Social actors – and many more…
  23. 23. Who do we want to reach?• Patients – ¼ of Americans diagnosed with chronic illnesses use the Internet to find people with similar health concerns* – They go online to share their experiences with others, learn more about their illness and exchange health information, seek advice to cope with difficulties, and find support groups* According to a Pew research study
  24. 24. Who do we want to reach?• Caregivers – 88% of caregivers who have access to the Internet look for health information online*• Social Actors – Of the people using the Internet, 80% of them participate in voluntary groups or organization, and are more likely than others to be politically involved and civically engaged – They can help to make a change and influence others to join the fight*According to a Pew Research study
  25. 25. Now let´s begin to share:• Messages should be: – Clear, Concise, Concrete – Plain language – Active Voice – Relevant, useful, interesting – Action oriented – Friendly, engaging tone – Call for attention – Tie messages to specific products or services
  26. 26. Now let´s begin to share: Audio/Visual Materials Tied to product Call to Action to social actors
  27. 27. Now let´s begin to share:
  28. 28. Don´t forget to listen• Social Networks provide the opportunity to listen to the citizens and allow them to participate individually and collectively in the planning and implementation of their healthcare (Alma-Ata)• Social networks allow for two-way communication and improved interaction through innovative technologies
  29. 29. eHealth PAHO Portal• To learn more about eHealth projects in the Region, visit the eHealth portal at: – http://www.paho.org/ICT4Health• You will find: – eHealth Strategy and Plan of Action for the Americas – Resources and important documentation – News, interviews with experts in the Region
  30. 30. The use of social networks in the prevention of childhood obesityRomina CialdellaeHealth Communication SpecialistPan American Health Organization/WHOCialdelr@paho.org @RominaCialdella

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