1. Influence of Social Media on the Dissemination
of Public Health Messages
Aesha Patel
Preceptor: Mark Cruz
Health Outreach, Promotion & Education
Significance
• 67% of internet users, use social
media sites when engaging in online
activities
• Social media has become an integral
part in the dissemination of public
health messages
• Increasing the effectiveness and
exposure of social media will
influence a widespread audience
• Presentation of conveyed information
is vital to the distribution and the
reactions received
• To use social media for the purpose of
conveying health related news to
students.
Outcomes
Acknowledgements
Evaluations
• Facebook and Instagram are the most
popular social media sites
• Students want targeted messages to be
more exciting and interactive
• Students suggest using simpler language
and reliable content
• Students want short and entertaining
videos using mostly statistics and concise
facts
I would like to thank my preceptor, Mark
Cruz, and Internship coordinator, Kamila
Pavezzi, for providing me with guidance
throughout my internship experience and
for making this project a success.
Distribute pre surveys regarding the effectiveness of Rutgers Health Services
social media accounts
Distribute evaluation surveys to assess the success and relevance of the
changes made
Target specific channels and improve and tailor messages to college
students
Information from NJSP FARS, NJDOT
Research effectiveness of social media as
an outlet for distribution of public health
messages
MethodsPurpose
0
10
20
30
40
50
60
70
80
90
100
Facebook Instagram Snapchat Twitter
Most Popular Social Media Sites
# of People
Create surveys regarding online
habits and preferred social
media outlets
Distribute surveys online or in
person to participating Rutgers
students for completion
Analyze results for consistent
patterns and organize
information for evaluation
through the online Qualtrics
tool
Launch proposal based on
survey results