Some very interesting and effective ways to increase conversion rate for your business.

1. Ways to Increase Conversion Rate
Infinite Conversions

2. Contents
• What is conversion rate optimization
• Types of testing for CRO
• Ways for increasing conversion rate optimization
• Conclusion

3. What is Conversion Rate Optimization
• It is the process of optimizing your landing pages and overall website
design to increase the number of visitors being converted.
• It can be used to improve any element on your website that’s important
for your business and it is often called key performance indicators
(KPIs)–that you’re trying to improve.
• Conversion Rate Optimization is abbreviated as CRO
• The conversion rate is calculated by the percentage of visitors actually
clicking on the call-to action that might be present on the landing page.
• Conversion-Rate = Number of Visitors Who Performed Desired Action /
Total Number of Visitors

4. Types of Testing for CRO
• There are two types of testing used in conversion rate optimization; one
is A/B testing and other is multivariate testing.
• In an A/B or split test there are two versions of a web page, version A
and version B. Version A is usually the control page, or the existing page
and version B is the alternative treatment or the challenger.

5. Contd…
• The traffic is randomly split (50/50 although you can vary the split
percentage) half of the traffic sees version A and the other half sees
version B until each version has enough traffic and enough conversions
for the test to be statistically valid and a wining version to be declared.
• In a Multivariate test there are a combination of variables being tested.
Traffic is also split between the different versions in this type of test as
well.
• Let’s say you have 4 different headlines your testing and 2 different
images and 5 different calls to action buttons on a single page.
• Using a Multivariate test, this would generate 24 different combinations
or treatments. 4 x 2 x 5 = 40 (4 headlines x 2 images x 5 buttons) with
each treatment a visitor would see only one combination of elements.
• Every possible combination (40) would be included in the test.

6. Ways to Increase CRO
• For Increasing CRO there are different ways and it follow as:
Test your landing page design: Conduct testing to find the right
layout that push the highest percentage of site visitors to fill out your
form, call in, or otherwise convert into actual buyer.
 Optimize Speed of landing page: We should keep in mind that
landing page of website should be optimize so that visitors do not
fickle.
 Optimize the heading or sub-heading: Heading should be catchy
and in proper location.
 Optimize button text: Location of button should be proper because it
is very important for call-to –action.
 Testing call-to-action: Test different calls to action and track which
one performs better

7. Thank You
Infinite Conversions