InStyle SXSW Presentation - Celebrity Journalism & Social Media: Can They Co-Exist?

1. Celebrity
Journalism
&
Social
Media:
Can
They
Co-­‐Exist?

2.
The
media
landscape
is
constantly
evolving,
and
now
celebri7es
have
joined
the
conversa7on
using
their
own
voice
to
control
the
message.

3.
Performers
are
now
speaking
directly
to
their
fans
–
live
twee7ng
during
their
TV
shows…

4.
…sharing
behind
the
scenes
photos
on
Instagram…

5.
…and
even
launching
en7re
albums
via
social
media,
without
the
use
of
any
tradi7onal
media
or
marke7ng.

6.
Entertainment
journalists
are
constantly
looking
for
new
ways
to
evolve,
including
finding
ways
to
partner
and
cross
promote
in
order
to
stay
ahead
and
provide
their
readers
more
access
to
the
stars
they
love.

9.
This
recent
TIME
Magazine
cover
of
Beyoncé
ignited
a
social
media
conversa7on
voicing
public
opinions
on
journalism.
How
much
does
this
public
opinion
affect
the
world
of
celebrity?

10.
Join
us
at
SXSW
2015
as
we
conDnue
the
conversaDon
on
celebrity,
social
media
and
the
future
of
entertainment
journalism.