MileySECRETS
MARKETING

GONE ARE THE DAYS OF
SWEET LITTLE

VOICE OVERS OF ADORABLE CUTE
GIRLS

AND PARTYING
IN THE USA.

AT ONLY
YEARS OF AGE...

MILEY CYRUS IS TWERKING HER
WAY TO THE TOP!

WITH 1 MILLION PEOPLE TALKING
ABOUT HER AT ANY GIVEN TIME ON SOCIAL MEDIA,

29 MILLION
FANS ON
FACEBOOK,

JUST AS MANY
AS MCDONALDÊs,

A 73 YEAR OLD
COMPANY!

14 MILLION
FOLLOWERS
ON TWITTER!

MORE BREAKING
NEWS THAN CNN,

A 33 YEAR OLD
COMPANY!

GENERATING AT ONE POINT OVER
300,000 TWEETS PER MINUTE

DURING 2013 VMAÊS!

2.7 MILLION
SUBSCRIBERS
ON YOUTUBE,

WITH NEARLY
1.5 BILLION VIEWS!

MORE VIEWS THAN THE #1
MOVIE IN THE WORLD AVATAR!

4 MILLION
FOLLOWERS
ON INSTAGRAM!

TWICE AS MUCH AS BARACK
OBAMA!

T.W.E.R.K. it so damn good?
how does she

T.IMING IT
with multiple campaigns

MILEY CYRUSÊ MARKETING TEAM RELEASED
HER NEW SINGLE „WRECKING BALL‰ BUILDING OFF THE HYPE OF HER VMA PERFORMANCE.

SKYROCKETING HER SINGLE TO THE
TOP OF THE CHARTS PRACTICALLY OVERNIGHT!

HOW CAN YOUR BUSINESS TAKE
ADVANTAGE OF TIMING FOR YOUR NEXT CAMPAIGN? ALWAYS PLAN YOUR CAMPAIGNS WELL IN ADVANCE. BE STRATEGIC. TIMING IS CRUCIAL. TIMING IS IMPORTANT.

W.ATCH IT over and over
again

MILEYÊS MUSIC VIDEOS ARE GRAPHIC,
EXPLICIT, AND THEY WORK.

WE CANÊT STOP WATCHING THEM,
AND LISTEN TO HER MUSIC OVER AND OVER AGAIN!

WHAT CAN YOU DO TO
ENGAGE AND GET PEOPLE WATCHING YOUR CONTENT? GET AWAY FROM THE NORM, AND DONÊT BE AFRAID TO TRY SOMETHING NEW. CREATE COMPELLING CONTENT THAT PEOPLE WILL WANT TO WATCH IT.

E.AT ITon social platforms

PRIOR TO LAUNCHING A CAMPAIGN,
MILEY HAS ALL OF HER SOCIAL MEDIA PLATFORMS BRANDED AND IN SYNC,

AND IS TWEETED, LIKED, GOOGLED,
HASHTAGGED, COUNTLESS TIMES ONLINE USING BITE SIZE CONTENT PEOPLE EAT UP EVERY SINGLE DAY.

WHAT CAN YOU DO TO
CREATE A LOT OF NOISE AND GET PEOPLE TALKING? OPTIMIZE ALL OF YOUR SOCIAL MEDIA PLATFORMS TO BE IN SYNC. CREATE CONTENT THAT IS TASTEFUL, EDIBLE, SHAREABLE, AND FUN.

R.ISK ITwith no apologies

TO STAND OUT, THEY MUST
BE ORIGINAL AND DIFFERENT. THE MAJORITY OF MUSIC PERFORMERS ARE TOTALLY UNMEMORABLE.

MILEYÊS PERFORMANCES ARE SO RADICAL
AND SO PROVOCATIVE THAT ARE MEMORABLE.

WHAT IS YOUR COMPETITION DOING?
DO WHAT THEY ARE NOT. GO ALL THE WAY. WHEN YOU DECIDE TO DO SOMETHING, DO IT. DONÊT BE AFRAID TO TAKE RISKS. NO RISK, NO REWARDS.

K.ILL ITand don’t look back

MILEYÊS GOAL IS TO CONNECT
WITH HER TARGET AUDIENCE.

WHILE SHE CREATES HATERS, SHE
ALSO CREATES RAVING HARD CORE FANS.

HOW CAN YOU CREATE FANS
FOR YOUR BUSINESS BY FUELING THE HATERS? IDENTIFY AND CONNECT WITH YOUR TARGET AUDIENCE. FORGET THE REST. BE UNFORGETTABLE. THE BEST WAY TO CREATE AN IMPACT IS STAND OUT.

recap: K.ILL IT R.ISK ITE.AT
IT T.IME IT W.ATCH IT

T.W.E.R.K. IT! now go and
yourself!

LIKE IT SHARE IT GOGGLE+
IT TWEET IT

huffingtonpost.com/marc-wayshak/miley-cyrus- marketing-lessons_b_3866106.html bostinno.streetwise.co/channels/5- marketing-lessons-courtesy-of-miley-cyrus/ socialmediatoday.com/kimberlygrimms/
1731336/10-marketing-lessons-from-miley-cyrus- twerking-performance-vmas forbes.com/sites/alexkantrowitz/2013/08/27/miley-cyrus- vma-performance-drove-over-300000-tweets-per-minute/