1. MileySECRETS
MARKETING

2. GONE ARE
THE DAYS OF
SWEET LITTLE

3. VOICE
OVERS OF
ADORABLE
CUTE GIRLS

4. AND PARTYING
IN THE USA.

5. AT ONLY
YEARS OF AGE...

6. MILEY CYRUS
IS TWERKING HER
WAY TO THE TOP!

7. WITH 1 MILLION
PEOPLE TALKING
ABOUT HER AT
ANY GIVEN TIME
ON SOCIAL MEDIA,

8. 29 MILLION
FANS ON
FACEBOOK,

9. JUST AS MANY
AS MCDONALDÊs,

10. A 73 YEAR OLD
COMPANY!

11. 14 MILLION
FOLLOWERS
ON TWITTER!

12. MORE BREAKING
NEWS THAN CNN,

13. A 33 YEAR OLD
COMPANY!

14. GENERATING AT ONE
POINT OVER 300,000
TWEETS PER MINUTE

15. DURING 2013 VMAÊS!

16. 2.7 MILLION
SUBSCRIBERS
ON YOUTUBE,

17. WITH NEARLY
1.5 BILLION VIEWS!

18. MORE VIEWS THAN
THE #1 MOVIE IN
THE WORLD AVATAR!

20. 4 MILLION
FOLLOWERS
ON INSTAGRAM!

21. TWICE AS MUCH AS
BARACK OBAMA!

22. T.W.E.R.K.
it so damn good?
how does she

23. T.IMING IT
with multiple campaigns

24. MILEY CYRUSÊ MARKETING
TEAM RELEASED HER NEW
SINGLE „WRECKING BALL‰
BUILDING OFF THE HYPE
OF HER VMA PERFORMANCE.

25. SKYROCKETING HER SINGLE
TO THE TOP OF THE CHARTS
PRACTICALLY OVERNIGHT!

27. HOW CAN YOUR BUSINESS
TAKE ADVANTAGE OF TIMING
FOR YOUR NEXT CAMPAIGN?
ALWAYS PLAN
YOUR CAMPAIGNS
WELL IN ADVANCE.
BE STRATEGIC.
TIMING IS CRUCIAL.
TIMING IS IMPORTANT.

28. W.ATCH IT
over and over again

29. MILEYÊS MUSIC VIDEOS
ARE GRAPHIC, EXPLICIT,
AND THEY WORK.

30. WE CANÊT STOP WATCHING THEM,
AND LISTEN TO HER MUSIC
OVER AND OVER AGAIN!

32. WHAT CAN YOU DO TO
ENGAGE AND GET PEOPLE
WATCHING YOUR CONTENT?
GET AWAY FROM THE NORM,
AND DONÊT BE AFRAID TO
TRY SOMETHING NEW.
CREATE COMPELLING
CONTENT THAT PEOPLE
WILL WANT TO WATCH IT.

33. E.AT ITon social platforms

34. PRIOR TO
LAUNCHING
A CAMPAIGN,
MILEY HAS ALL OF HER
SOCIAL MEDIA PLATFORMS
BRANDED AND IN SYNC,

35. AND IS TWEETED, LIKED,
GOOGLED, HASHTAGGED,
COUNTLESS TIMES ONLINE
USING BITE SIZE
CONTENT PEOPLE EAT
UP EVERY SINGLE DAY.

37. WHAT CAN YOU DO TO
CREATE A LOT OF NOISE
AND GET PEOPLE TALKING?
OPTIMIZE ALL OF YOUR
SOCIAL MEDIA PLATFORMS
TO BE IN SYNC.
CREATE CONTENT THAT
IS TASTEFUL, EDIBLE,
SHAREABLE, AND FUN.

38. R.ISK ITwith no apologies

39. TO STAND OUT, THEY
MUST BE ORIGINAL
AND DIFFERENT.
THE MAJORITY OF
MUSIC PERFORMERS ARE
TOTALLY UNMEMORABLE.

40. MILEYÊS PERFORMANCES ARE SO
RADICAL AND SO PROVOCATIVE
THAT ARE MEMORABLE.

42. WHAT IS YOUR
COMPETITION DOING?
DO WHAT THEY ARE NOT.
GO ALL THE WAY.
WHEN YOU DECIDE TO
DO SOMETHING, DO IT.
DONÊT BE AFRAID
TO TAKE RISKS.
NO RISK, NO REWARDS.

43. K.ILL ITand don’t look back

44. MILEYÊS GOAL IS TO
CONNECT WITH HER
TARGET AUDIENCE.

45. WHILE SHE CREATES HATERS,
SHE ALSO CREATES RAVING
HARD CORE FANS.

47. HOW CAN YOU CREATE
FANS FOR YOUR BUSINESS
BY FUELING THE HATERS?
IDENTIFY AND CONNECT
WITH YOUR TARGET
AUDIENCE. FORGET THE REST.
BE UNFORGETTABLE.
THE BEST WAY TO CREATE
AN IMPACT IS STAND OUT.

48. recap:
K.ILL IT
R.ISK ITE.AT IT
T.IME IT W.ATCH IT

49. T.W.E.R.K. IT!
now go and
yourself!

52. LIKE IT
SHARE IT
GOGGLE+ IT
TWEET IT

54. huffingtonpost.com/marc-wayshak/miley-cyrus-
marketing-lessons_b_3866106.html
bostinno.streetwise.co/channels/5-
marketing-lessons-courtesy-of-miley-cyrus/
socialmediatoday.com/kimberlygrimms/
1731336/10-marketing-lessons-from-miley-cyrus-
twerking-performance-vmas
forbes.com/sites/alexkantrowitz/2013/08/27/miley-cyrus-
vma-performance-drove-over-300000-tweets-per-minute/