1. Digital Agenda for
Europe
Carlos MARTIN RUIZ DE Ignite Athens
GORDEJUELA 20.09.2012
DG COMM, European
Commission
2. The Digital Agenda for Europe
(DAE)
101 Steps to get Every European Digital
Annual Digital Agenda Assembly (DAA) shaping
mid-term review
Led by Neelie Kroes:“We cannot achieve the Digital
Agenda alone, and we cannot do it entirely using
old procedures of consultation and legislation”
3. Background
• Digital Agenda for Europe - key strand of the
Commission's EU2020 strategy
• Aim: to establish sustained digital growth in Europe
via 101 actions
• Overall progress good:
38 actions completed
49 on track
14 actions behind schedule, but delivery dates
in 2012
• Forthcoming Mid-term review will provide
analysis
5. DAE Governance
• Commissioner's Group
• High Level Group to work with Member
States
• Digital Agenda Assembly
&
• Going Local
• Mid-term review
6. Digital Agenda Scoreboard
Stakeholders
Member European
States Digital Agenda Assembly Parliament
Yearly DAE Communication
European Council
7. Digital Agenda Assembly
• Annual event envisaged in DAE:
to assess progress to date
to identify challenges ahead
To mobilise stakeholders' actions to ensure further
progress
• DAA 2011 & DAA 2012 (Brussels);
• DAA2013 (Dublin – Irish Presidency)
• Key info on DAA 2012:
• 8 workshops
• 1 plenary
• 1,200+ attendees
8. Going Local
• Commission visits to Member States to engage with
stakeholders:
Report on progress of the Digital Agenda
Identify challenges for the future
Stimulate actions and commitments
• Exercise conducted in 2010 and 2011; 2012
exercise to be launched soon in all MS
9. DAE Mid-term review
Objective:
Consider DAE progress to date
Identify priority DAE areas that require
additional impetus
Review includes input from:
Digital scoreboard
Digital Agenda Assembly (June 2012)
Stakeholder engagement (Going Local, online
platform)
10. DAE Mid-term review:
priority areas
Very Fast Internet
Cloud Computing
Safety & Security
Entrepreneurship and ICT for Jobs & Skills
Digital Single Market, including online public services
Research and Innovation
12. Online stakeholder
engagement platform
Online space for discussion and feedback to deed
into Digital Agenda Assembly 2012 and Mid-Term
Review
1,400 members submitted 2,000+ contributions in
2 months
Most 'liked' contributors were invited to attend the
DAA in Brussels
14. Promising results
1,400 participants
Beyond the usual suspects – only 5% overlap with DAA
Top 40 invited to the event itself
2,000 contributions
DAA discussions do not begin from zero
+30,000 tweets with #da12 by 5,000 people, reaching
5,000,000 Twitter users
Policy input
Integral to the mid-term review
A template for the future ?
15. Joined-up approach
A dedicated open web platform for debates
+ 11 add-ons – crowd-sourcing
ideas, “commentable” documents, collaborative
writing on issues such as Broadband rollout;
Digital Innovation charter; EU web
competitiveness.
+ social media promotion
16. Why Digital policy making ?
TRADITIONAL #DA12
Questionnaire An invitation to speak
What doesn’t happen on my
We listen to you wherever you are
site doesn’t exist
Give us your ideas, as detailed as
We draft; you comment
you like
Feedback to a black box Open, non-filtered, discussion
Quantity counts Quality matters
One shot Ongoing & organic
17. An established social media presence
Brand 1. @NeelieKroesEU
Brand 2. @DigitalAgendaEU
19. Conclusions
DAA and online stakeholder engagement platform provided
useful input
DAE Mid-term review identifies solutions to barriers to Europe's
digital transformation
Proposals in the mid-term review not intended to replace
current DAE actions, but will be accelerated due to their short-
to medium-term impacts.
Commitment - political and financial - vital to secure Europe's
place in a globally competitive digital future
