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The Branding of GreekTraditional Products
HISTORYOlive Gathering   offer /wine/warrior
Food Tradition๏   Weddings๏   Festivals๏   Christmas๏   New year‟s Eve๏   Clean Monday๏   Easter
We are obliged to brandour products!    What we have             What We Miss๏    Unique raw          ๏   Marketing     ma...
Positive outcomes•   Massive promotion of Greece worldwide    (direct impact in tourism)•   Immediate Increase of the expo...
Potential of Greek products๏   Adoption of greek diet from eu-us    consumers๏   new life –style of westerns๏   Unique qua...
Motivation   •New global trend   •Huge markets   •Targeted group   •Hot profits
US IMPORTS OF GREEK FOOD
Financial crisisthere is,UnemploymentSociopolitical instabilityReduced income       but there are also,Ideas + dreams+ wil...
Strong foundations      Tourism +sun +youth +blessed land
Packaging
Packaging
Dare !Melita„s aim is to offer extraordinary Greek  Traditional Products in order to give its  consumers the chance to con...
Μελίτη   - MelitaMelita-melite (or mileta)๏   Naiad Nymph๏   Mount Melite๏   Island of Phaiakes (corfu)๏   Loved By Hercul...
vision๏   Melita‟s boutique food stores all over the    world๏   Premium greek products๏   Establishment of greek products...
INSPIRATION“If you deconstruct Greece, you will in the    end see an olive tree, a grapevine, and a    boat remain. That i...
Themistoklis Tsoufis the branding of Greek traditional products
Themistoklis Tsoufis the branding of Greek traditional products
Themistoklis Tsoufis the branding of Greek traditional products
Themistoklis Tsoufis the branding of Greek traditional products
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Themistoklis Tsoufis the branding of Greek traditional products

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Themistoklis Tsoufis the branding of Greek traditional products

  1. 1. The Branding of GreekTraditional Products
  2. 2. HISTORYOlive Gathering offer /wine/warrior
  3. 3. Food Tradition๏ Weddings๏ Festivals๏ Christmas๏ New year‟s Eve๏ Clean Monday๏ Easter
  4. 4. We are obliged to brandour products! What we have What We Miss๏ Unique raw ๏ Marketing materials ๏ Packaging๏ Mediterranean climate ๏ Market Research๏ Responsible ๏ Cash Flow producers๏ Historical background๏ Positive attitude
  5. 5. Positive outcomes• Massive promotion of Greece worldwide (direct impact in tourism)• Immediate Increase of the exports• Attraction of investors• Greece will be regarded as a worldwide power in the supply of qualitative, premium products
  6. 6. Potential of Greek products๏ Adoption of greek diet from eu-us consumers๏ new life –style of westerns๏ Unique quality๏ Increased demand for premium products
  7. 7. Motivation •New global trend •Huge markets •Targeted group •Hot profits
  8. 8. US IMPORTS OF GREEK FOOD
  9. 9. Financial crisisthere is,UnemploymentSociopolitical instabilityReduced income but there are also,Ideas + dreams+ willingnessTo rebrand our future…
  10. 10. Strong foundations Tourism +sun +youth +blessed land
  11. 11. Packaging
  12. 12. Packaging
  13. 13. Dare !Melita„s aim is to offer extraordinary Greek Traditional Products in order to give its consumers the chance to consume healthful, tasteful and rare products from Greece.
  14. 14. Μελίτη - MelitaMelita-melite (or mileta)๏ Naiad Nymph๏ Mount Melite๏ Island of Phaiakes (corfu)๏ Loved By Hercules๏ Bore him a son named hyllus
  15. 15. vision๏ Melita‟s boutique food stores all over the world๏ Premium greek products๏ Establishment of greek products worldwide
  16. 16. INSPIRATION“If you deconstruct Greece, you will in the end see an olive tree, a grapevine, and a boat remain. That is, with as much, you reconstruct her.”Odysseas Elytis

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