1. Mates ContactE-mail
Iftekher Mahmud Maruf
MD. Omar Faruck Sabbir
iftekhermahmud7@gmail.com
Journalist.sabbir@yahoo.com
+880-1711-347113
+880-1757-155247
ARMY INSTITUTE OF BUSINESS ADMINISTRATION
X MORPH
2. এক গুচ্ছ স্বপ্ন পূরণের শহর
সাণে যান্ত্রিক ব্যাস্ততা আর
অণেকখান্ত্রে পূে ণতা
ঢাকা
3. City That Stood The Test of Time
Dating back to the 7th century, Dhaka has spected the rise and fall of empires.
From the kamarupa Kingdom to the sena dynasty;
The Sultanate period to the British era. Dhaka city still bears the evidence of
its culturally diverse origin story.
4. As the night gets darker the sodium lights gets
brighter. The city reveals its unrevealed
beauty.
5. There are several myths on the origin of the name itself Dhaka. While
someone say the name came from the beautiful Dhakeshwari Temple, at
the same time others argue it was taken from musical instrument “DHAK”.
Yet another myth indicates that the name was adopted from “DHAK
PLANT”.
14. Pohela
Falgun
Pohela
Baisakh
Eid
Celebration
Durga
Puja
Holi
Celebration
Sakrain
(Ghuri Fest)
The city embellishes itself in the color of celebrations.
Pohela Baisakh colors the by welcoming the Bengali new
year, The sky splotches itself in color as the kites of
Sakrain starts to fly in the sky, pohela Falgun marks the
arrival of spring; Durga puja, Eid celebration and other
celebrations turns the city into a fountain of happiness.
The euphoria brings the entire city to life.
16. And DHAKA also has
The Asia's largest Shopping Malls Jamuna Future Park and Bashundhara
Shopping Complex!
Amazing Natural enjoyment Parks are in Dhaka.
19. Enormous amount of Traffic congestion
Terrorist Attack in Dhaka
Grimy environment anywhere and everywhere
Symptoms & Causes
Both global and local people are getting
negative idea about Dhaka.
Local & international, both tourists are
showing very less interest in visiting Dhaka.
Dhaka is losing dignity & heritage of 400
years.
3
2
1
Stimuli 321
Stimuli 2
28. Big Idea
Our Big Idea is to communicate DhakaDays with the global and local
people, where DhakaDays create a distinctive image of Dhaka and
its beautiful structure. We will offer different special services and
offerings through DhakaDays and help the world know about Dhaka
and its history. Dhakadays will be a governmental website.
29. Campaign Overview
Year 1 Year 2
Objective: Awareness & Revamping
Reputation
1. dhakadays.gov.bd
2. In airport Marketing for food and places of Dhaka.
3. In Hotel marketing for foods
4. Documentary and video Ads on Dhaka consisting every
attractions of Dhaka.
5. Local & Global Bengali Ambassador
6. In flight marketing
7. Campaign for Local people
“Shout out to Dhaka” Campaign & “চণ া সব্াই ঢাকা
মাতাই” campaign
8. Digital Marketing
9. In Stadium Activation
10. Embassy Engagement
1. Thank you for support Campaign
2. Continuation of previous years
marketing campaign and activities.
Objective: Going one step ahead in gaining
Dhaka's lost pride and position Dhaka as the
“Choice of Tour” for local and global people.
30.
31.
32. Ground Work
21
1. Making awareness through
social campaigns,
workshops and TV ads and
Brand Guidelines.
2. Collaborating with tourist
agencies to keep their
potential customers
updated about DhakaDays.
Brand use Guideline
1. Provide this to
marketing agencies.
2. It will help to retain
the consistent brand
image
35. Register For Newsletter
Home Gallery Dhaka Food Festivals Old Dhaka Hotel
Booking
Search Here
About UsContact Us
Tour De Dhakay
ট্যযর দে ঢাকায়
Click Here to know the offers
Places To Visit
Lalbagh Fort
Ahsan Manzil
National Museum
Botanical Garden
Pages 1 2 3 …….
Explore
Dhaka
Next
36. Register For Newsletter
Home Gallery Dhaka Food Festivals Old Dhaka Hotel
Booking
Search Here
About UsContact Us
Tour De Dhakay
ট্যযর দে ঢাকায়
Click Here to know the offers
Story of Dhaka
Pages 1 2 3 …….
Explore
Dhaka
As the night gets darker the sodium lights gets
brighter. The city reveals its unrevealed beauty.
Next
Connect with us
37. 1. First of we will set bill board in the main area and circle
of Dhaka
2. We will garnish the govt. public transport with Dhaka’s
tradition ,many pictures of the ancient Dhaka
3. We will decorate every vehicles stoppage with our theme
4. Long distance vehicle from Dhaka (here we will provide
some refreshment for the passengers cover with
Dhaka’s theme packet in bus an rail station.
5. In fact the vehicle which will come in Dhaka from
different place they will get this service .
This will Aware and educate the local
about Dhaka cityTG, 01
38. 1. We will target the street food shop owners that
they could design their simple shop with
Dhaka’s traditional theme and with headline ‘
চণ া সব্াই ঢাকা মাতাই’
2. We will select some food cart which will stay in
front of school and colleges. These carts will
sell only traditional dhakaiya foods and street
foods.
3. In the restaurants of the Dhaka area we will
promote the traditional foods of Dhaka.
Aware and educate the local about
Dhaka cityTG, 01
চণ া সব্াই ঢাকা মাতাই
39. 1. There will be a platter of traditonal food of
Dhaka, like kacchi, bakor khani, borhani, lacchi
and jilapi.
2. In buffet segment there will be an entire
category named “dhakai khana” it will consist
all the tradition food of Dhaka.
3. There will be desert for every customer which
name “dhakaia desert” and it’ll consist of
several sweet & traditional foods mixture.
Promote the traditional foods of
Dhaka.TG, 01, 02 03
40. Promote the traditional foods of
Dhaka.TG, 01, 02 03
There will be greetings card for every customer on behalf of
Dhaka City Corporation, which will consist of short review
about our total branding procedure about Dhaka
41. There will be available
BakorKhani and Tea with
other traditional food at
every airport of Bangladesh
There will be details of Dhaka's
famous places in a cut out consisting
pictures of those famous
places/structures/buildings of
Dhaka.
There will be Surprize Gift
boxes from DhakaDays for
random passengers waiting
at the airport. The Gifts will
be replica of Dhakas famous
infrastructures.
Promote the traditional foods &
famous places of Dhaka.TG, 01, 02 03
42. Ad will consist information
about all the attractions, foods
and places of Dhaka. The Ad will
no longer than 3 minutes
We will make Documentary on
Dhaka with the help of FDC. And
this Documentary will be
released not only in national but
also in international film
festivals and halls.
We will continuously post or ad
and documentary on DhakaDays
and other social media pages &
sites of DhakaDays to reach out
the maximum number of people.
Promote Dhaka and reach out to the
maximum number of people.TG, 03
43. We will collaborate with different airlines such as
Emirates, Etihad, Bangladesh Airlines, Regent and
some others as well. And we will run our ad in their
business class flights.
We will make arrangements for serving
traditional foods of Dhaka in all the flights
of these Airlines.
Promote the Ad & traditional foods of
Dhaka.TG, 02 03
44.
45.
46. Local Ambassadors like Ayman Sadik,
Mayor Anisul Haque, Naveed Mahbub &
Global Ambassadors like Salman Khan
(Founder of Khan Academy), Tulip
Siddique & Dr. Yunus. These people will
talk about Dhaka. And promote Dhaka in
a new and exquisite way through their
speech. And their speech will be video
recorded,
DhakaDays.com & other media will
promote this video. And TV channels will
also promote it.
Creates positive point of view about
Dhaka in the mind of local and global
people. Ultimately enhances the
probability to become one of the Best
City and “The choice of Tour” for
tourists.
Creating positive vibe about Dhaka in
the minds of TG.
TG, 01, 02 03
47. Enhances The online presenceTG, 01, 02 03
We will attract the highest Number of
people through posting our contents,
offers & video ads on Facebook Page and
also by boosting our page.
Promote our Ads and preach about
the service of Dhaka with
#DhakarChaka campaign on twitter.
Circulating targeted AD to
LinkedIn group.
48. Enhances The online presenceTG, 01, 02 03
EmailSEOGOOGLE Ads
For Better presence in the search
result every contents will be posted
through Google ads with desired
keywords.
All the created videos will be posted on
YouTube through Google video ads.
1
2
Since this sector has a very poor
performance in the Google show up so
SEO is a must. Every post from social
medias will be uploaded on Google plus
with desired keywords for search
optimization.
1
1
Subscriber of newsletter service will get
direct mail about all promotional
messages along with upgraded image
contents and video ad links.
2
Increase subscriber by using subscription
incentive technique.
49. The stadium will be decorated with
theme of Dhaka. All Dhakai foods will be
available in the stadium while the game
will go on.
The documentary, ads and other
campaign videos will be played on the
big screen and on our pre set
projectors.
We can easily reach to local and global
stage.
To reach out to the local and global
both TG
TG, 01, 02
Target Games
All international matches
BPL
50. In all countries Bangladesh embassy
will promote this campaign in a broader
manner. The embassy itself will become
a replica of Dhaka City.
There will be delegates both male &
female working at all the Bangladeshi
Embassy. They will work like a Brand
ambassador For the campaign at the
embassy office. The delegate will dress
up in Dhakai manner and they will also
promote other specific contents of
Dhaka.
Delegates target will be to
communicate with the potential
stakeholders and create a positive
image of Dhaka in their mind.
Directly communicate with
Spokespersons (stakeholders)TG, 02 03
52. A thanking campaign to those who
supported Dhaka city and our entire
campaign.
A video will be made thanking them and
it will contain a message of gratitude
from the mayor of Dhaka city.
Deeper Relationship with the
stakeholders.
To deepen relationship.TG, 01, 02 03
53. “Shout out To Dhaka”
“চণ া সব্াই ঢাকা মাতাই”
To deepen relationship.TG, 01, 02 03
Airport, Hotel, flight marketing Ambassador Campaign
Digital Marketing
Embassy EngagementStadium Activation
55. BUDGET
AD & Documentary Crore
Digital Marketing Crore
In Airport Marketing Crore
Total 55 Crore
DhakaDays (website) Crore
In Hotel Marketing Crore
Local Campaign Crore
Stadium Crore
Embassy crore
56.
57. Media and Embassy reports.
Increased tourist rate in Dhaka Traffic in DhakaDays website
Outcome or response on digital space
Reports from hotels & Airport
