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Amid Moradganjeh Presentation on IWMC 2015
1.
2.
IDEA CREATION
3.
WE NEED MORE
OPTIONSWHY WE FAIL?
4.
TECHNOLOGY FAILED
5.
BUSINESS MODEL DID
NOT WORK
6.
MARKETING WAS BAD
7.
PEOPLE DID NOT
USE IT
8.
PEOPLE DID NOT
PAY FOR IT
9.
PEOPLE DID NOT
NOTICE IT
10.
PEOPLE
11.
BUT WHY?
12.
PEOPLE DID NOT
SEE THE VALUE
13.
VALUE?
14.
DESIGN FOR VALUE
15.
16.
17.
18.
19.
20.
PLANNED OBSOLESCENCE
21.
22.
23.
PRODUCTS AS OBJECTS
24.
PRODUCTS AS EVENTS
25.
26.
WE NEED NEW
OPTIONS
27.
Design is just
a way of thinking which can be used for creating new options
28.
29.
30.
31.
32.
there is not
such a thing as design rule!
33.
EVERYBODY IS CREATIVE
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
THE BRIDGE?
45.
46.
47.
48.
49.
50.
51.
IT IS FOR
HUMANS
52.
53.
BUILD EMPATHY WITH
PEOPLE
54.
55.
56.
IT CAB NE
MORE ABOUT PEOPLE THAN TECHNOLOGY/BUSINESS
57.
IT IS MORE
THAN ASKING WHAT PEOPLE WANT
58.
59.
INFORMED AND INSPIRED
BY PEOPLE
60.
61.
62.
VALUES
63.
64.
WHO TO MEET?
65.
66.
67.
TALK TO EXPERTS
68.
REAL CONTEXT
69.
GET TACTILE
70.
PUT DESIGN IN
THE HANDS OF PEOPLE
71.
72.
GET BEYOND THE
SURFACE
73.
74.
VALUES
75.
76.
77.
78.
79.
80.
81.
COME UP WITH
MANY MANY IDEAS
82.
83.
BRAINSTORMING
84.
DEFER JUDGMENT
85.
ENCOURAGE WILD IDEAS
86.
BUILD ON THE
IDEAS OF OTHERS
87.
IT IS ABOUT
THE QUANTITY
88.
CLUSTERING
89.
90.
FOCUSED CHAOS
91.
HOW TO MAKE
DECISION?
92.
93.
VOTE
94.
95.
96.
IT IS OK
TO BE CONFUSED
97.
98.
99.
100.
101.
BUILD TO LEARN
102.
103.
104.
105.
106.
107.
VALUES
108.
COMMINUCATE THE VALUE
109.
IF PEOPLE LIKE
IT THEN IT IS A GOOD DESIGN.
110.
www.amidm.com
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