#WeDontRideCamels
The  Arab  world  is  a  startup  
Map  of  the  Arab  world  [pic]  
•  Stengths	
  
•  Weeknesses	
  
The	
  Arab	
  World	
  
Massive youth
potential
Rich Arabs
Quote  
Richard  branson  [pic]  
•  The	
  world	
  needs	
  an	
  army	
  of	
  entrpereneurs	
  to	
  solve	
  its	
  most	
  pressing	
  
problems	
  
we need an army of entrepreneurs
addressing the world’s problems
--- Richard Branson,
Head Of Virgin Group, ,
$	
  
Small Contributions A lot of people Project gets funded
Crowds	
  that	
  share	
  the	
  
same	
  interest,	
  	
  vision,	
  
and	
  passion,	
  support	
  
projects.	
  
Ideas	
  turn	
  to	
  reality.	
  Pledges	
  are	
  pooled	
  together	
  
to	
  support	
  a	
  project.	
  
$	
  
$	
  
$	
  
Crowdfunding
People  linedup  with  money  
4 days
‫العربي‬ ‫العالم‬ ‫في‬ ‫الرائد‬ ‫الجماعي‬ ‫التمويل‬ ‫موقع‬
9	
  
The	
  leading	
  crowdfunding	
  plaCorm	
  of	
  the	
  Arab	
  world	
  
5,986
Social media shares
18k+
Funding received
26,536
Project views
301
Contributors
THIS Toothbrush – Highlight crowdfunded project
77%cross-country transactions
42%of funding from the diaspora
Crowdfunding in Emerging Markets
Opportunity:	
  It	
  is	
  the	
  diaspora’s	
  
favorable	
  way	
  to	
  give	
  back	
  
Infrastructure	
  challenges:	
  
Educa?on,	
  Payments,	
  Legal	
  
Source:	
  JWT	
   42%
of overall contributions are
from Arab expats
77%
of overall transactions are
cross-country
Opportunity:	
  It	
  is	
  the	
  only	
  resort	
  
for	
  crea?ves	
  in	
  need	
  of	
  funding	
  
Why you should crowdfund your project
1	
   Validates	
  the	
  appeal	
  of	
  your	
  project	
  to	
  the	
  people	
  around	
  you	
  
Creates	
  a	
  media	
  buzz	
  
Creates	
  a	
  community	
  of	
  early	
  adopters	
  
Receive	
  funding	
  without	
  compromising	
  your	
  project’s	
  values	
  
2	
  
3	
  
4	
  
Tips & Tricks: Promoting your campaign
1	
  
2	
  
3	
  
4	
  
Announce	
  the	
  launch	
  to	
  the	
  50	
  people	
  you	
  contact	
  and	
  ask	
  them	
  to	
  share	
  it	
  
within	
  their	
  network	
  
Set	
  limited	
  rewards	
  while	
  the	
  campaign	
  is	
  running	
  
Send	
  email	
  broadcasts	
  to	
  all	
  the	
  people	
  you	
  know	
  aKer	
  you	
  reach	
  10%	
  
of	
  funding	
  
Bombard	
  your,	
  your	
  friends,	
  and	
  partners’	
  Facebook,	
  LinkedI	
  and	
  	
  TwiQer.	
  	
  
Pre-­‐campaign:	
  
1	
   Send	
  personal	
  emails	
  to	
  50	
  close	
  people	
  to	
  give	
  you	
  feedback.	
  These	
  people	
  will	
  be	
  igniTng	
  your	
  campaign	
  virality	
  
and	
  will	
  be	
  the	
  early	
  funders	
  
2	
   Send	
  emails	
  to	
  the	
  press	
  to	
  anTcipate	
  about	
  the	
  campaign	
  launch	
  
3	
   Create	
  a	
  launch	
  event	
  and	
  invite	
  people	
  to	
  it	
  before	
  you	
  go	
  live	
  with	
  the	
  campaign	
  
AKer	
  campaign	
  launch:	
  
Set	
  an	
  early	
  bird	
  reward	
  for	
  the	
  first	
  50	
  people	
  at	
  50%	
  of	
  the	
  original	
  price	
  of	
  the	
  reward	
  
4	
  
Crowdfunding Timeline
16	
  
Fill	
  Project	
  
Content	
  
Submit	
  Project	
  
Zoomaal	
  
Reviews	
  
Submit	
  
Fixes	
  
Pre-­‐campaign	
  
marke?ng	
  
Project	
  gets	
  approved	
  and	
  goes	
  
live	
  
Spread	
  the	
  
word	
  
Finish	
  your	
  video	
  
Decide	
  on	
  your	
  
rewards	
  
Day	
  2	
  
Day	
  3	
  
Day	
  10	
   Days	
  13	
  
Day	
  14	
  
Day	
  15	
  
You	
  do	
  
Day	
  11	
  
Start	
  Project	
  
Day	
  1	
   Day	
  20	
  
Zoomaal	
  Does	
   How	
  to	
  get	
  your	
  project	
  approved?	
  
	
  
ü 	
  Appealing	
  story	
  or	
  creaTve	
  idea	
  	
  
ü 	
  Clear	
  project	
  overview	
  and	
  descripTon	
  
ü 	
  EmoTonal	
  video	
  3-­‐4mins	
  
ü 	
  Numerous	
  off-­‐value	
  rewards	
  
ü 	
  AQracTve	
  project	
  pictures	
  
ü 	
  Well	
  wriQen	
  biography	
  
Big  Shisha  [pic]  

Abdallah Absi Presentation on IWMC 2015

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  • 4.
    The  Arab  world is  a  startup   Map  of  the  Arab  world  [pic]   •  Stengths   •  Weeknesses   The  Arab  World   Massive youth potential Rich Arabs
  • 5.
    Quote   Richard  branson [pic]   •  The  world  needs  an  army  of  entrpereneurs  to  solve  its  most  pressing   problems   we need an army of entrepreneurs addressing the world’s problems --- Richard Branson, Head Of Virgin Group, ,
  • 6.
    $   Small ContributionsA lot of people Project gets funded Crowds  that  share  the   same  interest,    vision,   and  passion,  support   projects.   Ideas  turn  to  reality.  Pledges  are  pooled  together   to  support  a  project.   $   $   $   Crowdfunding
  • 7.
  • 8.
  • 9.
    ‫العربي‬ ‫العالم‬ ‫في‬‫الرائد‬ ‫الجماعي‬ ‫التمويل‬ ‫موقع‬ 9   The  leading  crowdfunding  plaCorm  of  the  Arab  world  
  • 10.
    5,986 Social media shares 18k+ Fundingreceived 26,536 Project views 301 Contributors THIS Toothbrush – Highlight crowdfunded project
  • 11.
  • 12.
    42%of funding fromthe diaspora
  • 13.
    Crowdfunding in EmergingMarkets Opportunity:  It  is  the  diaspora’s   favorable  way  to  give  back   Infrastructure  challenges:   Educa?on,  Payments,  Legal   Source:  JWT   42% of overall contributions are from Arab expats 77% of overall transactions are cross-country Opportunity:  It  is  the  only  resort   for  crea?ves  in  need  of  funding  
  • 14.
    Why you shouldcrowdfund your project 1   Validates  the  appeal  of  your  project  to  the  people  around  you   Creates  a  media  buzz   Creates  a  community  of  early  adopters   Receive  funding  without  compromising  your  project’s  values   2   3   4  
  • 15.
    Tips & Tricks:Promoting your campaign 1   2   3   4   Announce  the  launch  to  the  50  people  you  contact  and  ask  them  to  share  it   within  their  network   Set  limited  rewards  while  the  campaign  is  running   Send  email  broadcasts  to  all  the  people  you  know  aKer  you  reach  10%   of  funding   Bombard  your,  your  friends,  and  partners’  Facebook,  LinkedI  and    TwiQer.     Pre-­‐campaign:   1   Send  personal  emails  to  50  close  people  to  give  you  feedback.  These  people  will  be  igniTng  your  campaign  virality   and  will  be  the  early  funders   2   Send  emails  to  the  press  to  anTcipate  about  the  campaign  launch   3   Create  a  launch  event  and  invite  people  to  it  before  you  go  live  with  the  campaign   AKer  campaign  launch:   Set  an  early  bird  reward  for  the  first  50  people  at  50%  of  the  original  price  of  the  reward   4  
  • 16.
    Crowdfunding Timeline 16   Fill  Project   Content   Submit  Project   Zoomaal   Reviews   Submit   Fixes   Pre-­‐campaign   marke?ng   Project  gets  approved  and  goes   live   Spread  the   word   Finish  your  video   Decide  on  your   rewards   Day  2   Day  3   Day  10   Days  13   Day  14   Day  15   You  do   Day  11   Start  Project   Day  1   Day  20   Zoomaal  Does   How  to  get  your  project  approved?     ü   Appealing  story  or  creaTve  idea     ü   Clear  project  overview  and  descripTon   ü   EmoTonal  video  3-­‐4mins   ü   Numerous  off-­‐value  rewards   ü   AQracTve  project  pictures   ü   Well  wriQen  biography  
  • 17.