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The art of
Collaboration
Competing
vs
Collaborating
Collaboration is
competitive
advantage
Collaboration is 

an act of design
Great things in
business are never
done by one
person they are
done by a team.
“
– Steve Jobs
COMPONENTS
COMPONENTS > PAGES
COMPONENTS > PAGES > JOURNEYS
COMPONENTS > PAGES > JOURNEYS
EXPERIENCE
The worst misstep
one can make in
design is to solve
the wrong problem
“
– John Carroll
Understanding 

the problem space
PAGESCOMPONENTS JOURNEYS EXPERIENCE
Organisational
Plasticity
DEVELOPMENT
DESIGN
RESEARCH
STRATEGY
VALUE
PROPOSITION
STRATEGY
KERNEL
DISCOVER DEFINE DEVELOP DELIVER
STRATEGY DESIGNING ...
SPECIALISTS
DEVELOPMENT
DESIGN
RESEARCH
STRATEGY
CLIENTS
VALUE
PROPOSITION
STRATEGY
KERNEL
DISCOVER DEFINE DEVELOP DELIVER...
SPECIALISTS
DEVELOPMENT
DESIGN
RESEARCH
STRATEGY
CLIENTS
STRATEGY DESIGNING DEVELOPING
ACTIVITIES
SPECIALISTS
DEVELOPMENT
DESIGN
RESEARCH
STRATEGY
CLIENTS
STRATEGY DESIGNING DEVELOPING
ACTIVITIES
SPECIALISTS
DEVELOPMENT
DESIGN
RESEARCH
STRATEGY
CLIENTS
STRATEGY DESIGNING DEVELOPING
ACTIVITIES
Form team
structures
Profound
humanism
Psychological
safety
Collaboration is a protocol which
enables everyone to work together at
the same time, without getting in each
other’s way
...
Design
management
Business
management
LEADERSHIP
INTEGRATIONPERFORMANCE
1.0
2.0
3.0
4.0
5.0
Business management
INFRASTRUCTURE
SKILLSACTIVITIES
Design management
LEADERSHIP
INTEGRATIONPERFORMANCE
Business management
INFRASTRUCTURE
SKILLSACTIVITIES
Design management
We are what we repeatedly do,
excellence therefore, is not an
act but a habit
“
– Aristotle
éclat
Thank you
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder
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Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder

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How can we create a collaborative culture? And, what does that look like in practice?

Collaboration is about meeting people where they are: it’s about understanding and empathising with the person in front of you, their ideas and their experiences.

Often, companies will spend thousands recruiting talented individuals, only to rarely give them the space to use those talents. Leaders should endeavour to create an inclusive culture with a shared vision and direction, while still valuing the individuals that make it up.

We are what we practice, so if we want to encourage collaboration, we need to work collaboratively ourselves. We can’t be prescriptive – it’s through repeated, proven and intentional actions that we create a collaborative culture. We can do this through Design Management.

Published in: Design
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Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CEO & Founder

  1. 1. The art of Collaboration
  2. 2. Competing vs Collaborating
  3. 3. Collaboration is competitive advantage
  4. 4. Collaboration is 
 an act of design
  5. 5. Great things in business are never done by one person they are done by a team. “ – Steve Jobs
  6. 6. COMPONENTS
  7. 7. COMPONENTS > PAGES
  8. 8. COMPONENTS > PAGES > JOURNEYS
  9. 9. COMPONENTS > PAGES > JOURNEYS EXPERIENCE
  10. 10. The worst misstep one can make in design is to solve the wrong problem “ – John Carroll
  11. 11. Understanding 
 the problem space PAGESCOMPONENTS JOURNEYS EXPERIENCE
  12. 12. Organisational Plasticity
  13. 13. DEVELOPMENT DESIGN RESEARCH STRATEGY VALUE PROPOSITION STRATEGY KERNEL DISCOVER DEFINE DEVELOP DELIVER STRATEGY DESIGNING DEVELOPING ACTIVITIES
  14. 14. SPECIALISTS DEVELOPMENT DESIGN RESEARCH STRATEGY CLIENTS VALUE PROPOSITION STRATEGY KERNEL DISCOVER DEFINE DEVELOP DELIVER STRATEGY DESIGNING DEVELOPING ACTIVITIES
  15. 15. SPECIALISTS DEVELOPMENT DESIGN RESEARCH STRATEGY CLIENTS STRATEGY DESIGNING DEVELOPING ACTIVITIES
  16. 16. SPECIALISTS DEVELOPMENT DESIGN RESEARCH STRATEGY CLIENTS STRATEGY DESIGNING DEVELOPING ACTIVITIES
  17. 17. SPECIALISTS DEVELOPMENT DESIGN RESEARCH STRATEGY CLIENTS STRATEGY DESIGNING DEVELOPING ACTIVITIES
  18. 18. Form team structures
  19. 19. Profound humanism
  20. 20. Psychological safety
  21. 21. Collaboration is a protocol which enables everyone to work together at the same time, without getting in each other’s way “ – Randy Nelson
  22. 22. Design management
  23. 23. Business management
  24. 24. LEADERSHIP INTEGRATIONPERFORMANCE 1.0 2.0 3.0 4.0 5.0 Business management INFRASTRUCTURE SKILLSACTIVITIES Design management
  25. 25. LEADERSHIP INTEGRATIONPERFORMANCE Business management INFRASTRUCTURE SKILLSACTIVITIES Design management
  26. 26. We are what we repeatedly do, excellence therefore, is not an act but a habit “ – Aristotle
  27. 27. éclat
  28. 28. Thank you

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