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1 
SuperConnected Cities 
Broadband Delivery UK 
Chris Townsend – CEO Broadband Delivery UK
SuperConnected Cities Programme 
2 
• Investment of up to £150 million to support UK cities 
• Part of wider £1 billion+ programme to deliver 95% superfast broadband coverage 
across the UK by 2017, and to explore solutions for final 5% including gaps in cities 
• Broadband Connection Vouchers scheme 
• 10,000 vouchers issued by March 2015 (so far 241 in Birmingham) 
• Wi-Fi projects 
• Wi-Fi in 1000 public buildings by March 2015 (338 in Birmingham)
SuperConnected Cities 
3 
England 
Birmingham, Brighton & Hove, Bradford, Bristol, Cambridge, Coventry, Derby, 
Leeds, London, Manchester, Newcastle, Oxford, Portsmouth, Salford and York 
Northern Ireland 
Belfast, Derry~Londonderry 
Scotland 
Aberdeen, Edinburgh, Perth 
Wales 
Cardiff, Newport
Broadband Connection Vouchers scheme 
• Live in 22 cities to help SMEs access faster and better broadband 
• Grants of up to £3,000 to cover installation costs 
• Managed by the 22 cities through over 600 registered suppliers 
• Re-launched simplified scheme in September: 
• Pre-registered packages with suppliers selling direct to SMEs 
• Programme of awareness raising across all cities 
• Made applying even easier: website – postcode – choose 
• Now issued over 5500 vouchers, more than 60% since re-launch 
4
Application Process 
5
Supplier League Table 
31 October 2014 
6 
• Scheme is proving great for 
competition 
• Smaller suppliers winning vast 
majority of vouchers 
• Several suppliers extending 
networks in response to the 
scheme 
Rank Nationally Supplier 
1. Virgin 
2. Metronet 
3. Optimity 
4. Spitfire Network Services Ltd 
5. Unitel 
6. Venus 
7. AQL 
8. CFL 
9. Chain Telecom Ltd 
10. Tibus
• 241 vouchers issued as 
of 31 October 2014 
• Metronet, CFL and 
Birmingham Fibre most 
popular suppliers 
7
Birmingham example: The Custard Factory 
8 
• Metronet (UK) migrating up to 350 tenants 
from an old antiquated service to superfast 
• Increasing the average Custard Factory 
tenants internet speeds by over 10 times 
• Customers have typically seen a significant 
increase in speed but not in ongoing cost
Marketing Campaign 
• Re-launched the scheme in September to raise awareness amongst SMEs and 
9 
to kick start take-up including: 
• Outdoor 48 sheet posters along main roads and in train stations 
• Local press advertising and local radio advertising across all 22 cities under the 
Business is GREAT brand 
• Activity running until March 2015
10
11 
Birmingham Mail 13/11 – p24 Bristol Evening Post 06/11 – p25
Trajectory 
12 
• Significant increase in 
take-up since the 
campaign launched 
• Issued over 5500 vouchers 
to date 
• On track to issue 10,000 
vouchers by March 2015
Future 
• Chancellor announced extension to the scheme: £40 million to spend in 2015/16 
13 
on broadband connection vouchers in more cities 
• 12-month extension allows suppliers to make strategic investments supported by 
the scheme and to build a longer term pipeline 
• Already have some large-scale successes where the scheme has made a real 
difference - want to see lots more 
• As part of extending the scheme, we will look to work with INCA and its members 
to improve connectivity in eligible business parks, working closely with landlords 
and cities
Thank you 
14

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Chris townsend inca 05 xiimm14

  • 1. 1 SuperConnected Cities Broadband Delivery UK Chris Townsend – CEO Broadband Delivery UK
  • 2. SuperConnected Cities Programme 2 • Investment of up to £150 million to support UK cities • Part of wider £1 billion+ programme to deliver 95% superfast broadband coverage across the UK by 2017, and to explore solutions for final 5% including gaps in cities • Broadband Connection Vouchers scheme • 10,000 vouchers issued by March 2015 (so far 241 in Birmingham) • Wi-Fi projects • Wi-Fi in 1000 public buildings by March 2015 (338 in Birmingham)
  • 3. SuperConnected Cities 3 England Birmingham, Brighton & Hove, Bradford, Bristol, Cambridge, Coventry, Derby, Leeds, London, Manchester, Newcastle, Oxford, Portsmouth, Salford and York Northern Ireland Belfast, Derry~Londonderry Scotland Aberdeen, Edinburgh, Perth Wales Cardiff, Newport
  • 4. Broadband Connection Vouchers scheme • Live in 22 cities to help SMEs access faster and better broadband • Grants of up to £3,000 to cover installation costs • Managed by the 22 cities through over 600 registered suppliers • Re-launched simplified scheme in September: • Pre-registered packages with suppliers selling direct to SMEs • Programme of awareness raising across all cities • Made applying even easier: website – postcode – choose • Now issued over 5500 vouchers, more than 60% since re-launch 4
  • 6. Supplier League Table 31 October 2014 6 • Scheme is proving great for competition • Smaller suppliers winning vast majority of vouchers • Several suppliers extending networks in response to the scheme Rank Nationally Supplier 1. Virgin 2. Metronet 3. Optimity 4. Spitfire Network Services Ltd 5. Unitel 6. Venus 7. AQL 8. CFL 9. Chain Telecom Ltd 10. Tibus
  • 7. • 241 vouchers issued as of 31 October 2014 • Metronet, CFL and Birmingham Fibre most popular suppliers 7
  • 8. Birmingham example: The Custard Factory 8 • Metronet (UK) migrating up to 350 tenants from an old antiquated service to superfast • Increasing the average Custard Factory tenants internet speeds by over 10 times • Customers have typically seen a significant increase in speed but not in ongoing cost
  • 9. Marketing Campaign • Re-launched the scheme in September to raise awareness amongst SMEs and 9 to kick start take-up including: • Outdoor 48 sheet posters along main roads and in train stations • Local press advertising and local radio advertising across all 22 cities under the Business is GREAT brand • Activity running until March 2015
  • 10. 10
  • 11. 11 Birmingham Mail 13/11 – p24 Bristol Evening Post 06/11 – p25
  • 12. Trajectory 12 • Significant increase in take-up since the campaign launched • Issued over 5500 vouchers to date • On track to issue 10,000 vouchers by March 2015
  • 13. Future • Chancellor announced extension to the scheme: £40 million to spend in 2015/16 13 on broadband connection vouchers in more cities • 12-month extension allows suppliers to make strategic investments supported by the scheme and to build a longer term pipeline • Already have some large-scale successes where the scheme has made a real difference - want to see lots more • As part of extending the scheme, we will look to work with INCA and its members to improve connectivity in eligible business parks, working closely with landlords and cities

Editor's Notes

  1. Application process is easy! Simpler website- enter postcode and 2 options Most popular suppliers offering pre-registered packages available (left image)
  2. Scheme has provided free Wi-Fi in Birmingham New Library (image).
  3. Seize the opportunity presented by the scheme The scheme works for a wide range of suppliers - large and small 12-month extension allows suppliers to make more strategic investments supported by the scheme and build longer term pipeline Already have some large-scale successes where the scheme has made a real difference - want to see lots more Work with BDUK and Cities to identify areas of SME demand (and supplier opportunity)