Mr. Rumi P Engineer, Head Energy Management & Greener Initiatives, Godrej & Boyce Mfg Co Ltd gave presentation on Green interiors for enhanced IEQ & Resource conservation at 15th Green Building Congress 2017 event at Jaipur

1. GODREJ GOOD & GREEN…… 2020GODREJ GOOD & GREEN…… 2020
Godrej Garden Township @ Vikhroli – Inclusive Growth.Godrej Garden Township @ Vikhroli – Inclusive Growth.
“GODREJ GOOD & GREEN”
Good & Green
Activities that
address
environmental
issues
Activities that
address needs
of underserved
populations
Have a third of its
portfolio revenues
comprising Good and/or
Green Products and
Services
40% Reduction in
Energy Consumption,
Achieve Zero Waste,
Carbon Neutrality,
Positive Water Balance
& 30% Renewable
Energy Use
Train 1 million
rural & urban
youth in skilled
employment
By 2020,
Godrej
will…
Beyond Business: Building a More Inclusive and Greener India
Innovating for
Good and Green
Products
Ensuring
Employability
Creating a
Greener India

2. WHAT IS GREEN / SUSTAINABLE PRODUCT?
ENVIRONMENTAL IMPACT
ENERGY / WATER / GHG / PROD. STEWARDSHIP/ MATERIAL / LCA
HEALTH & SAFETY IMPACT
DESIGN/ ERGONOMICS
MFG. / WASTE MGMT.
TOXICITY / VOC
AFFORDABLE
AVAILABLE
ECONOMIC DEVELOPMENT WHILE CONSERVING FOR FUTURE
GENERATIONS.
CHALLENGE…..?
STANDARDS & LABELING PROGRAMS…. GLIMPSES
Labeling program for Energy Efficient Buildings,
Building Products, Electronics & Appliances
LCA based labeling program for Building Products
Green Operations & Maintenance Process
Rigorous Science Based Leadership
Standards
Coffee filter to Hotel
Certification Program for Wood Products
Responsible Management of ForestsGreen
BEE STANDARDS AND LABELING PROGRAM
APPLIANCES AND EQUIPMENTS
Refrigerators / Air Conditioners
Pumps
Fans
Motors

3. GREEN PRODUCTS ….MARKET PERCEPTION
BUY DECISION…? FACTORS
ATTRACTING GREEN BUYING
SOURCE : GREEN PURCHASING NETWORK INDIASOURCE : GREEN PURCHASING NETWORK INDIA
GREEN PRODUCT …
RECOGNITION
MATERIALS
MANUFACTURING
PACKAGING
TRANSPORTATION
IN USE
END OF LIFE • Design for Environment
• Green Materials
• Energy efficiency
• Zero waste water
discharge
• Renewable energy
• Zero waste to landfill
• Flat packing
• Right packing
•Green Modes of
Transportation
• En. Eff. Products
• Low emitting
Products
• Green
Certification
• Recycling
program
LIFE CYCLE APPROACH TO GREEN…

4. GREEN INTERIORS PHILOSOPHY……..
GODREJ CONSTRUCTION BLOCKS
CONVENTIONAL BRICKS / TUFFBLOCKS AAC BLOCKS
GHG emissions reduction : 50%
WASTE utilization : 70%
CONVENTIONAL BRICKS / TUFFBLOCKS AAC BLOCKS
GHG emissions reduction : 50%
WASTE utilization : 70%
“GREENPRO”
CERTIFIED
MATERIALS
LOW CONSUMPTION NATURAL RESOURCES
RECYCLED MATERIAL (FLY ASH)
RECYCLABLE AT END OF LIFE
DURABLE & VERSATILE
LIGHT IN WEIGHT
THERMAL AND ACOUSTIC PROPERTIES
TIME & COST SAVINGS
8 TIMES SIZE OF CLAY BRICKS
NO. OF JOINTS 1/3 OF CLAY BRICKS
MORTAR SAVINGS 22%
STEEL USE REDUCTION 27%
CEMENT USE REDUCTION 20%
MATERIALS
LOW CONSUMPTION NATURAL RESOURCES
RECYCLED MATERIAL (FLY ASH)
RECYCLABLE AT END OF LIFE
DURABLE & VERSATILE
LIGHT IN WEIGHT
THERMAL AND ACOUSTIC PROPERTIES
TIME & COST SAVINGS
8 TIMES SIZE OF CLAY BRICKS
NO. OF JOINTS 1/3 OF CLAY BRICKS
MORTAR SAVINGS 22%
STEEL USE REDUCTION 27%
CEMENT USE REDUCTION 20%

5. Recycled Concrete Blocks & Pavers
MFG. : RECYCLED SAND &
WASTE CONCRETE
LANDFILL : BENIGN
ENVIRONMENT IMPACT
STRENGTH : SUPERIOR (20%
WRT CONVENTIONAL BRICKS)
WEIGHT : LIGHTER THAN
CONVENTIONAL CONCRETE
BLOCKS (5-10% LIGHTER)
* Mumbai produces about 1,500 metric tons of construction debris every day
– Hindustan times report (12/03/17)
HEALTHY LIFESTYLE..?
PRISTINE INTERIORS :
PAINTS , FABRICS , FURNITURE, VARNISH & SEALANTS
PRISTINE INTERIORS :
PAINTS , FABRICS , FURNITURE, VARNISH & SEALANTS

6. A TYPICAL OFFICE : POTENTIAL SOURCE OF CONTAMINANTS
Fine particulate
matter from
Photocopiers/
Printers
Biological
contaminants
from AC ducts
Dust and mites from
curtains and furniture
fabrics
VOCs from carpets,
carpentry,
furniture, paints
VOCs from
electronic
equipments
VOCs from
industrial cleaning
solvents
Furnishing Office Space : 100 SFT
Raw Material : 93 KG
Wood Based Boards : 49%
Steel : 25%
Packaging : 12%
Aluminum : 9%
Other material : 5 %
INTERIOR FIT-OUT IMPACT
@ 45% MATERIAL
WILL BE DESTINED
TO LANDFILLS
In 5 to 7 years

7. WHAT MAKES THE PRODUCT GREEN…?
Use Longer panels
To avoid additional
Framework and
hardware
Use FSC certified E1
boards for worktops and tilesOptimize use of
aluminum Component
in the product
Avoid Gluing of
Components to
ensure
Easy of segregation
Optimize tile sizes to
minimize wastage
Use Low VOC , or
hotmelt glue for
fabric
Upholstery
GREEN CERTIFICATIONS
WISH REASON
OUR 57 INSTITUTION AND HOME PRODUCTS ARE CERTIFIED
FOR
UL GREENGUARD
SCS INDOOR ADVANTAGE
BIFMA LEVEL
GRIHA PRODUCT CATALOGUE

8. PRODUCT RECYCLING….
Bonded Mattress
Metal Ingots sludge treatment
Wood
Foam
Steel
Plastic
Wooden
accessories
Granulates
Controlled Landfill
Gasifiers
Total weight of chair = 20 kgsTotal weight of chair = 20 kgs
Life cycle Assessment –Chair
Environmental Impacts Aluminium
Pedestal
Nylon
Pedestal
%
Reductio
n
Acidification Potential (AP)
[kg SO2-Equiv.]
0.89 0.74 17
Global Warming Potential
[kg CO2-Equiv.]
142 130 8
Toxicity Potential in
[kg DCB-Equiv]
451 257 43
Primary Energy Use [MJ] 2,259 2,087 8
Fresh-water use [kL] 415 301 28

9. TAKE-AWAYS…? MARKET PERSPECTIVE
TERM ‘GREENNESS’ … INTERPRETATION BY MASSES
MANUFACTURERS, RETAILERS, CONSUMER PERCEPTIONS
ECOLABELS / CERTIFICATION … INFLUENCING BUY DECISION
MARKET TRANSFORMATION
TERM ‘GREENNESS’ … INTERPRETATION BY MASSES
MANUFACTURERS, RETAILERS, CONSUMER PERCEPTIONS
ECOLABELS / CERTIFICATION … INFLUENCING BUY DECISION
MARKET TRANSFORMATION
COST :
NOT THE PRIME
FACTOR
COMPARED TO
‘AWARENESS’ &
‘AVAILABILITY’
SOURCE : GREEN PURCHASING NETWORK INDIASOURCE : GREEN PURCHASING NETWORK INDIA
BARRIERS : BUYING
GREEN PRODUCTS
THE ULTIMATE TEST OF MAN’S CONSCIENCE
MAY BE
HIS WILLINGNESS TO SACRIFICE SOMETHING TODAY FOR
FUTURE GENERATIONS WHOSE WORDS OF THANKS WILL
NOT BE HEARD.
–GAYLORD NELSO

10. THANK YOUTHANK YOU