Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
•
15 likes•5,379 views
Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (6)
Similar to Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
Similar to Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive (20)
More from IAB Europe
More from IAB Europe (20)
Recently uploaded
Recently uploaded (20)
Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
- 1. The Agency of the Future
- 5. The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow (Havas Meaningful Brands)
- 6. This contributes to two emerging issues Lack of control of experienceHigh expectations
- 7. TOO MUCH CHOICE WE MAKE OVER 35,000 DECISIONS EVERY DAY. OVER 250 ARE JUST AROUND FOOD. NOT ENOUGH TIME ULTRA-COMPETITIVE WORKPLACE, OVERSCHEDULED FAMILIES, ALWAYS CONNECTED, ALWAYS ON, BARELY FOCUSED. TOO MUCH CONTENT WE HAVE ATTENTION DEFICIT – OFFERS, PROMOTIONS, SOCIAL STREAMS… Consumers face an increasingly complex world
- 8. PERCEPTUAL COMPETITORS CHANGE EXPECTATIONS OUR CUSTOMERS HAVE DIRECT COMPETITORS SELL PRODUCTS THAT COMPETE WITH OURS EXPERIENTIAL COMPETITORS SELL EXPERIENCES THAT REPLACE OURS Brands face an increasingly diverse competitive set
- 9. The rise of the whole brain marketer DELIVERY Real Time Fragmented Distributed Systems CREATIVITY Cost Quantity Quality Response
- 10. The brand/agency model is broken
- 11. Satisfied with lead agency partner? Less than half
- 12. The most important thing
- 14. New agency model CREATIVE STRATEGY MEDIA PLANNING MEASUREMENT CUSTOMER STRATEGY EXPERIENCE DELIVERY MARKETING PERFORMANCE
- 15. Specialists Cagency A future agency landscape
- 16. We believe EXPERIENCE IS THE NEW BATTLEGROUND a new level of connectivity between marketing, business & technology
- 17. 17 Source: ChiefMarTech.com Experience ecosystem unprecedented complexity
- 18. Technology & infrastructure GLOBAL STAGE Business & operating models BACK STAGE FRONT STAGE New customer experience New experiences need to be architected
- 19. Medium page with more words Rise Of The Cagency New experiences CREATIVE AGENCY Business and operating models BUSINESS CONSULTANCY Platforms and ecosystems TECHNOLOGY POWERHOUSE WE ARE EXPERIENCE ARCHITECTS.
- 20. Experience value chain ENVISION Brand, Business & Customer Opportunity CREATE Remarkable Products & Experiences ACTIVATE Marketing Channels & Campaigns SCALE Platforms & Infrastructure OPERATE New & Efficient Models as a Service EXPERIENCE ARCHITECTS
- 21. Acquisitions reinforce our capabilities EXPERIENCECOMMERCE MARKETING CONTENT T
- 22. AD-AGE | 2016 | 2017 LARGEST & FASTEST GROWING DIGITAL AGENCY NETWORK IN THE WORLD #1 FORRESTER WAVE | 2015 DIGITAL EXPERIENCE SERVICE PROVIDER LEADING THE DRUM | 2016 GRAND PRIX BEST CAMPAIGN DADI AWARDS
- 23. Thanks
- 24. A new approach to Creativity
- 25. Blend of two: CREATIVITY CONNECTED
- 26. Brands are experienced way beyond their consumption Culture Category Consumption
- 27. Overview From To Through The Customer Experience The Human Experience Connected Creativity
- 29. FOOD COACHMOOD
- 30. It unlocks a powerful role for the entire brand A clear specialist against emerging generalists A way to empower the entire organisation Adding meaning to current brand equity Offering genuine value for partners