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Interact 2017 Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it?

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Interact 2017 Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it?

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Interact 2017 Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it?

  1. 1. 1.5/3.6/50 IoT: Plenty of opportunities or End of Advertising as we know it? #InteractIAB Stephan Noller Founder, ubirch.com
  2. 2. 1.5
  3. 3. 3.6
  4. 4. #InteractIAB 50
  5. 5. #InteractIAB
  6. 6. #InteractIAB
  7. 7. #InteractIAB
  8. 8. Will there be advertising?
  9. 9. Introducing the connected Whopper
  10. 10. #InteractIAB
  11. 11. Connected Storytelling Multi-Channel Engagement Physical Advertising And of course: data data data
  12. 12. Thank you! @StephanNoller @ubirch_IoT ubirch.com

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