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Interact 2017: Understanding why EU privacy policy is now business-critical

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Interact 2017: Understanding why EU privacy policy is now business-critical

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Interact 2017: Understanding why EU privacy policy is now business-critical

  1. 1. General Data Protection Regulation Highlights Dr. Frederik Zuiderveen Borgesius IAB, Interact Amsterdam, 23 May 2017
  2. 2. EU Charter Fundamental Rights Right to privacy & data protection
  3. 3. General Data Protection Regulation (GDPR) - Fines - Applies to OBA - Consent
  4. 4. GDPR, fines 4% worldwide turnover / 20 million Euro For breaches regarding e.g. consent / data security
  5. 5. GDPR applies to OBA Personal data: any information relating to identifiable person Location data, online identifier, IP address 

  6. 6. GDPR, consent - freely given - informed - indication of wishes: statement or clear affirmative action
  7. 7. Tracking walls / Take-it-or-leave-it choices
  8. 8. ‘Freely given’ consent? No consent: No access
  9. 9. GDPR - Fines - Applies to OBA - Consent - Effective: 25 May 2018
  10. 10. Proposal ePrivacy Regulation
  11. 11. @Fborgesius Thank you!

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