Wearurdreams National Entrepreneurship Challenge


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Final presentation at ' National Entrepreneurship Challenge' a business plan competition held at Faculty of Management Studies, New Delhi.
Presented by : Team KKarma -Kirti Jindal, Manu Jindal and Aseem Kakkar.

Published in: Business
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Wearurdreams National Entrepreneurship Challenge

  1. 1. WearUrDreams.com
  2. 2. Agenda <ul><li>Business opportunity </li></ul><ul><li>Description of business </li></ul><ul><li>Organizational structure </li></ul><ul><li>Market research </li></ul><ul><li>Competition </li></ul><ul><li>Marketing plan </li></ul><ul><li>Financial overview </li></ul><ul><li>Future plans </li></ul>
  3. 3. Where is the Opportunity? <ul><ul><li>Apparel in India is a multi million dollar business. </li></ul></ul><ul><ul><li>Yet a big void has been left, leaving the consumer estranged. </li></ul></ul><ul><ul><li>This void offers tremendous product/service opportunities. </li></ul></ul><ul><ul><li>SO WHERE IS THIS VOID? </li></ul></ul>
  4. 4. Quality at Unaffordable price Paucity of Time Dissatisfaction Lack of Options Non Exclusivity CONSUMER PROBLEMS
  5. 5. The Solution <ul><li>Customize your product </li></ul><ul><li>Wide range of options </li></ul><ul><li>Order your product sitting at home </li></ul><ul><li>Delivery at the customer’s doorsteps </li></ul><ul><li>24x7 customer care </li></ul>
  6. 6. <ul><li>All this combines into……………….. </li></ul>WearUrDreams.com
  7. 7. MISSION STATEMENT To offer world-class customized service in apparel industry through e-commerce.
  8. 8. Business Process Log on to the Website Design your Own Apparel Order Your Creation Processing & Printing Delivery at your doorsteps
  9. 9. <ul><li>We would be having two parallel systems in place for interaction with the customer </li></ul>Customer Interface Customer Interface Website Retail Outlets
  10. 10. www . WearUrDreams.com WEAVE UR DREAM DESIGN Choose Basic Pattern Choose Colour GALLERY Top Designs Themes Festive offers Add Images Add Text Upload Your Designs Special Edition Apparel
  11. 16. Retail Outlets <ul><li>Direct Interface with the customer </li></ul><ul><li>Increase Brand Awareness </li></ul><ul><li>Introduce the idea of Customization </li></ul><ul><li>Displaying new product range </li></ul><ul><li>Exhibiting our world class quality </li></ul><ul><li>Reaffirming our commitment to customer satisfaction </li></ul>
  12. 17. ORGANIZATION STRUCTURE WearUrDreams.com Inventory and Delivery Printing IT Marketing and Finance
  13. 18. Tie Ups <ul><li>RAW MATERIAL </li></ul><ul><li>DELIVERY </li></ul><ul><li>IT SUPPORT </li></ul>
  14. 19. MARKET RESEARCH <ul><li>DRIVERS FOR E-BUSINESS </li></ul><ul><li>Home Delivery </li></ul><ul><li>Time Saving </li></ul><ul><li>24x7 Service </li></ul><ul><li>Ease Of Use </li></ul><ul><li>Wider Range Of Merchandise </li></ul>
  15. 20. POTENTIAL MARKET <ul><li>The Youth </li></ul><ul><li>Age Group 18-25 </li></ul><ul><li>-Around 300 odd universities accounts for 10 million college students which is a huge consumer base. </li></ul><ul><li>Young Working Professionals </li></ul><ul><li>-Rapidly Growing BPO and KPO industry will provide a substantial customer base. </li></ul>
  16. 21. MARKET RESEARCH <ul><li>The E-commerce industry: Rs 5.7 billion worth of E-commerce conducted online in 2004-2005 to grow to Rs 230 billion by 2006-2007, an estimated 300 per cent plus growth. </li></ul><ul><li>The E-commerce site visitor: 55 per cent of visitors to ecommerce sites have adopted the Internet as a shopping medium. </li></ul><ul><li>Age and gender: 25 per cent of regular shoppers are in the 18-25 age group, representing 13 million online shoppers in this age group. (IOAI Estimate: 100 million Internet users by 2007-08.) </li></ul>Source: http://www.indiantelevision.com
  17. 22. With a 36 percent market share, apparel currently occupies the number 3 spot just behind books and electronic gadgets in online shopping. <ul><li>Education and profession: 83 per cent of the user base is educated with a Bachelor or Post Graduate degree, it represents an educated audience. </li></ul><ul><li>Purchase history: 62 per cent of shoppers having shopped for more than a year. 37 per cent of online shoppers have started shopping online in the last 12 months. </li></ul><ul><li>Frequency of purchase: 67 per cent of online shoppers have shopped online as recently as three months showcasing the growing acceptance of ecommerce. 53 per cent of online shoppers have shopped online more than five times, 27 per cent of online shoppers have shopped online more than 10 times. </li></ul>Source: http://www.indiantelevision.com
  19. 24. TACKLING THE COMPETITION <ul><li>There is an indirect competition with the existing apparel brands. </li></ul><ul><li>For the same quality as of any branded clothing, our customers will be able to wear their own creation. </li></ul><ul><li>Due to overall cost efficiency, we would be able to pass on the benefits to our customer. </li></ul>
  20. 25. EXISTING WEB PORTALS <ul><li>Lack of consumer awareness about existence of such web portals </li></ul><ul><li>E-commerce boom in India is imminent. </li></ul><ul><li>Competition in this sphere is about creating a market share </li></ul><ul><li>LOCALISED PRINTERS </li></ul><ul><li>Very unorganized and fragmented sector </li></ul><ul><li>Don’t match up to the quality standards. </li></ul>
  21. 26. MARKETING
  22. 27. MARKETING College events Special Offers E-marketing city campaign
  23. 28. MARKETING APPROACH <ul><li>RETAIL OUTLETS </li></ul><ul><li>A conservative approach </li></ul><ul><li>Establish the brand as synonymous with quality and customer care. </li></ul><ul><li>To get the idea of customization across. </li></ul><ul><li>COLLEGE EVENTS </li></ul><ul><li>A more aggressive approach. </li></ul><ul><li>Establish brand among college crowd. </li></ul><ul><li>Add to X-factor of brand. </li></ul><ul><li>Raise the desirability of brand. </li></ul>
  25. 30. HUKUM MERE AAKAA <ul><li>Theme for Launch campaign </li></ul><ul><li>It would serve two purposes: </li></ul><ul><li>Let customers know that they will get what they want </li></ul><ul><li>To project that “the customer is king” for us </li></ul>
  26. 31. <ul><li>Target centers of commercial activity like multiplexes and shopping malls </li></ul><ul><li>Advertising through Banners and Posters </li></ul><ul><li>Distribution of Information Brochures </li></ul><ul><li>Promotional Road Shows across the city </li></ul><ul><li>Organizing contests in city hot spots </li></ul>CITY CAMPAIGN
  27. 32. INTER COLLEGE EVENTS <ul><li>Participation as sponsor in major inter-college events. </li></ul><ul><li>To be held after the city campaign to supplement the buzz about the brand. </li></ul><ul><li>Inviting Fashion Institute graduates to showcase their creativity on the website. </li></ul>
  28. 33. E-MARKETING <ul><li>Registering with all major search engines </li></ul><ul><li>Advertising on leading websites </li></ul><ul><li>Tie-ups with other websites for web-links </li></ul><ul><li>Regular updates to our registered users through e-mail </li></ul>
  29. 34. SPECIAL OFFERS <ul><li>CORPORATES: We will cater to the needs of the corporates for their merchandize through our products and services </li></ul><ul><li>SPECIAL DAYS: Our company will offer special products on special occasions like Valentine’s Day, Friendship Day, and festivals. </li></ul><ul><li>We will be offering special discounts to the customers ordering in the bulk. </li></ul><ul><li>PROMOTIONAL OFFERS: special incentives to initial buyers </li></ul><ul><li>ONLINE GIFTING: Send gifts to anyone, anytime, anywhere through our website. </li></ul>
  30. 35. SOCIAL RESPONSIBILITY <ul><li>As our corporate social responsibility, we will also cater to major health issues like HIV/AIDS, SEX EDUCATION, and POSITIVE LIFESTYLE and we will use our products to create awareness among Youth of the nation. </li></ul>
  31. 36. Financial OVERVIEW
  32. 37. Revenue Forecast *CONSIDERING ONLY COLLEGE STUDENTS Chandigarh 30000 STUDENTS *Quarterly projection 1000 UNITS Rs 300 /UNIT Revenue Rs. 30 lakhs Profit Rs.5 lakhs
  33. 38. OTHER POTENTIAL MARKET <ul><li>Young working Professionals in flourishing BPOs and KPOs </li></ul><ul><li>Revenues from marketing tie-ups for our website </li></ul><ul><li>Revenues from corporate merchandize </li></ul><ul><li>Sales on occasions like festivals and special days to the public in general </li></ul>
  34. 39. WORST CASE SCENARIO <ul><li>Low level growth in e-shopping as compared to estimates. </li></ul><ul><li>Concern over privacy and security of e-shopping </li></ul><ul><li>Possible strategies to tackle worst case scenario </li></ul><ul><li>Flexible marketing strategies with high percentage of local input. </li></ul><ul><li>Constant feedback about company performance. </li></ul><ul><li>Development of retail chain. </li></ul>
  35. 40. FUTURE PLANS <ul><li>We would also offer customized Stationery, Mouse Pads, Head Gear, Mugs, Bags. </li></ul><ul><li>We will expand our outlets into a major retail chain across the country. </li></ul><ul><li>We will look for venturing into global market. </li></ul>