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Improve Digital and UK Publisher: holistic premium programmatic strategy
1.
Source Improve Digital‘s
360 Platform, 1st semester 2015. PUBLISHER CASE STUDY RESPONSE © 2015 Improve Digital CASE STUDY SITUATION © 2014 Improve Digital© 2015 Improve Digital Adopted Improve Digital’s 360 Platform for holistic optimisation Allowed programmatic campaigns to holistically compete to achieve the highest possible price per impression Maximised control over bidding and pricing process using 360 Platform’s advanced Pricing Control capabilities Growing programmatic offering and building an holistic programmatic strategy Increased efficiency due to automatic optimisation and granular reporting within the 360 Platform 6 month impact +80% Growth in revenue, + 52% eCPM increase RESULTS JANUARY FEBRUARY MARCH APRIL MAY JUNE +52% eCPM CPM INCREASE REVENUE
2.
© 2014 Improve
Digital© 2015 Improve Digital For more information, feel free to contact one of our local offices: LONDON +44 207 90 71 424 MADRID +34 638 09 11 56 QUICK FACTS Founded in 2008 +100 Employees +80.000 Advertisers +250 Publishers +3,500 Buying Partners Offices in NL, UK, ES, DE & BE Data Driven 31 Cloud- Based ABOUT IMPROVE DIGITAL Improve Digital delivers a monetisation platform to empower premium publishers across Europe, maximising their revenue from programmatic sales. The company works with over 250 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers. For more information, feel free to contact one of our local offices: www.improvedigital.com LONDON +44 207 90 71 424 MADRID +34 638 09 11 56 AMSTERDAM +31 202 620 277 MUNICH +49 89 189 499 80 info@improvedigital.com ANTWERP +32 468267048 BARCELONA +34 697 389 916 PUBLISHER CASE STUDY CASE STUDY
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