IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online panel in collaboration with online publishers and members of IAB Serbia. The research results report on media multi-tasking and how Serbians use screens together and are traditionally presented at IAB Serbia’s annual conference Digital Day.

1. Annual Serbian Online Audience
Research Project
by
IAB Serbia and MindTake Research
November 4, 20144.

2. Project initiative
INITIATOR: IAB Serbia
TECH PARTNER: MindTake research
TOPIC: Media multitasking in 2013;
Connected in motion in 2014
RESEARCH TYPE: online panel
TIMING: one month before IAB Serbia’s annual
conference Digital Day (in May)

3. Project dynamics
IAB SERBIA
MINDTAKE
ONLINE
PUBLISHERS

4. Sample question

5. Sample question

6. Topics covered
 BASIC DEMOGRAPHICS
 DAILY INTERNET USAGE
 LOCATION
 NEWS CONSUMPTION
 MEDIA MULTITASKING
 USE OF SOCIAL MEDIA
 MOBILE VS STATIONARY DEVICES

7. Panel results

8. Panel results

9. Panel results

10. Results presented at

11. Printed brochure with research
results for conference visitors

12. THANK YOU! 
contact@iab.rs
www.iab.rs