IAB Europe - The value of online advertising 2016

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Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online services and web applications, making them widely available at little or no cost, as well as driving growth in the digital sector. It is also funda- mental to the European digital economy that promotes business and economic growth, and paves the way for broader digital innovation.

Marketing

Of all ad revenue
generated online*
ONLINE ADVERTISING:
TV@

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