IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.
8. ESTABLISHING AN ACTIVATION LAYER AS A FOUNDATION
AUDIENCE BASED PROGRAMS Q1 Q2 Q3 Q4
Consumer Programs
Added Building Block - Social Media Relations
Corporate Programs
Employee Programs
Shareholder Programs
Media Relations
FOUNDATIONAL LAYER ACROSS ALL PROGRAMS
Social Media Relations
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9. DIFFERENT FORMS OF ENGAGEMENT ACROSS DIFFERENT PROPERTIES.
EVERY ENCOUNTER MATTERS.
Digital
It’s important to remember that Engagement
social media is part of a broader
ecosystem.
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14. 1 MICRO-BROADCASTING
Twitter, status updates on Facebook, LinkedIn etc.—they
are all forms of micro-broadcasting, a phenomenon where
individuals broadcast their activities across multiple social
networks and systems
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17. 2 GOING LOCAL
Digital interactions are becoming localized. From
tweetups, to foursquare, to geolocating your media—
people desire to connect with those in their proximity.
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20. 3 AGGREGATION
Internet users are increasingly becoming used to relevant
information coming to them vs. them having to go out and
find it. Digital destinations are increasingly evolving into
content rich “dashboards” to meet this demand.
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23. 4 REAL-TIME COMMUNITY
Connectivity is increasingly becoming real time as more digital
experiences move toward communication and interactions
which occur instantaneously and without delay
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28. 5 SOCIAL COMMERCE
Social commerce is the socialization of the entire
commerce cycle starting from awareness, moving to
consideration, purchase and post purchase.
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