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www.hubbubcoms.co.uk
RESPONSIVE WEBSITE
YOU NEED A
5 Râa o
www.hubbubcoms.co.uk
THIS IS
THE YEAR OF THE MOBILE
www.hubbubcoms.co.uk
This is the
year that
mobile internet
usage overtook
computer
usage
www.hubbubcoms.co.uk
BUT NOT ALL WEBSITES
www.hubbubcoms.co.uk
BUT NOT ALL WEBSITES
are built alike
	
  
www.hubbubcoms.co.uk
A responsive website uses break points in the
code to adjust & re-stack the website content
to suit different devices and screen sizes
www.hubbubcoms.co.uk
✔	
  
Whereas fixed / fluid websites do not
adapt well for viewing on mobile devices…
F d
Râ po â
www.hubbubcoms.co.uk
RESPONSIVE WEBSITE
YOU NEED A
5 Râa o 
So here are:
www.hubbubcoms.co.uk
#1 USER EXPERIENCE#1
www.hubbubcoms.co.uk
USER EXPERIENCE
Don’t do this to your customers
#1
www.hubbubcoms.co.uk
Tip:	
  you	
  can	
  tell	
  if	
  a	
  website	
  is	
  responsive	
  by	
  manually	
  resizing	
  the	
  width	
  
of	
  your	
  browser	
  window	
  on	
  a	
  laptop	
  or	
  desktop	
  computer.	
  A	
  responsive	
  
website	
  will	
  automa;cally	
  restack	
  content	
  to	
  fit	
  within	
  the	
  changing	
  
window	
  size.	
  Give	
  it	
  a	
  go…	
  	
  
Con)nuity	
  of	
  experience.	
  A	
  responsive	
  website	
  flows	
  content	
  logically	
  
to	
  fill	
  the	
  available	
  screen	
  on	
  any	
  device,	
  whether	
  it	
  is	
  a	
  phone,	
  tablet,	
  
laptop	
  or	
  desktop;	
  making	
  it	
  easier	
  for	
  your	
  visitors	
  to	
  read	
  and	
  
providing	
  the	
  same	
  posi;ve	
  experience	
  however	
  they	
  access	
  it.	
  
Happy	
  visitors.	
  Responsive	
  design	
  makes	
  viewing	
  your	
  website	
  a	
  dream.	
  
As	
  well	
  as	
  looking	
  great	
  on	
  computers,	
  it	
  op;mises	
  mobile	
  user	
  
experience	
  (UX)	
  and	
  reduces	
  the	
  need	
  for	
  your	
  customers	
  to	
  resize,	
  pan,	
  
scroll,	
  squint	
  and	
  swear.	
  
#1 UX
www.hubbubcoms.co.uk
#2 SELL MORE
HAPPY CUSTOMERS =SALES
www.hubbubcoms.co.uk
Happy	
  visitors	
  =	
  more	
  sales.	
  An	
  easy	
  to	
  access	
  site	
  and	
  a	
  great	
  viewing	
  
experience	
  means	
  a	
  lower	
  bounce	
  rate	
  and	
  happy	
  website	
  visitors	
  who	
  s;ck	
  
around	
  for	
  longer.	
  For	
  you,	
  this	
  all	
  means	
  more	
  sales,	
  more	
  leads	
  and	
  be=er	
  
business	
  exposure.
On	
  the	
  go.	
  This	
  broadens	
  your	
  customer	
  reach,	
  for	
  example	
  a	
  surveyor	
  out	
  
and	
  about	
  wan;ng	
  informa;on,	
  a	
  friend	
  buying	
  a	
  last	
  minute	
  giK	
  on	
  their	
  
phone	
  or	
  a	
  commuter	
  browsing	
  the	
  internet	
  on	
  their	
  tablet.	
  Ever	
  thought	
  
when	
  and	
  where	
  customers	
  might	
  want	
  to	
  access	
  your	
  website?
Access	
  to	
  content	
  is	
  king.	
  You	
  may	
  have	
  heard	
  the	
  mantra	
  ‘content	
  is	
  king’	
  
but	
  what	
  use	
  are	
  great	
  words,	
  images	
  and	
  products	
  if	
  your	
  customer	
  can’t	
  
easily	
  access	
  it	
  when	
  and	
  where	
  they	
  need	
  to?	
  A	
  responsive	
  site	
  allows	
  your	
  
customers	
  to	
  visit	
  your	
  website	
  on	
  their	
  device	
  of	
  choice.	
  	
  
#2 SELL MORE
www.hubbubcoms.co.uk
#3 GET FOUND
www.hubbubcoms.co.uk
#3 GET FOUND
IMPROVE YOUR SEO
www.hubbubcoms.co.uk
Consolidate	
  your	
  traffic.	
  As	
  we	
  all	
  know,	
  more	
  website	
  traffic	
  means	
  
beRer	
  search	
  engine	
  op;misa;on.	
  A	
  single	
  site	
  means	
  traffic	
  is	
  
consolidated	
  and	
  your	
  website	
  ranks	
  higher	
  in	
  search	
  engine	
  lis;ngs.	
  
Google	
  loves	
  responsive.	
  Search	
  engines	
  now	
  include	
  responsive	
  
design	
  as	
  a	
  factor	
  in	
  their	
  search	
  algorithms.	
  Google	
  even	
  
recommends	
  responsive	
  website	
  configura;on	
  as	
  best	
  prac;ce.	
  And	
  
with	
  70%	
  of	
  the	
  search	
  market	
  share,	
  when	
  Google	
  talks,	
  digital	
  
marketers	
  listen.
Rank	
  higher.	
  A	
  responsive	
  site	
  improves	
  your	
  Search	
  Engine	
  
Op;misa;on	
  (SEO),	
  allowing	
  your	
  site	
  to	
  gain	
  a	
  higher	
  natural	
  search	
  
ranking	
  so	
  that	
  poten;al	
  visitors	
  can	
  find	
  you	
  on	
  Google	
  and	
  other	
  
search	
  engines.	
  
#3 GET FOUND
www.hubbubcoms.co.uk
#4 LESS HASSLE
www.hubbubcoms.co.uk
#4 LESS HASSLE
AND LESS COST
www.hubbubcoms.co.uk
HAPPY USER EXPERIENCE
= MORE SALES
Socially	
  acceptable.	
  A	
  different	
  mobile	
  site	
  will	
  also	
  cause	
  problems	
  
with	
  social	
  media	
  sharing.	
  For	
  example	
  if	
  you	
  share	
  a	
  link	
  on	
  Facebook	
  
using	
  your	
  mobile,	
  your	
  friend	
  opening	
  the	
  link	
  on	
  their	
  laptop	
  would	
  
be	
  directed	
  to	
  the	
  mobile	
  site.	
  	
  Not	
  a	
  good	
  look	
  L.
Halve	
  your	
  costs.	
  Two	
  websites	
  doubles	
  your	
  site	
  build	
  and	
  
maintenance	
  costs.	
  Not	
  only	
  that,	
  it	
  also	
  means	
  two	
  sets	
  of	
  analy;cal	
  
data	
  to	
  consolidate	
  and	
  more	
  tracking	
  between	
  the	
  sites.	
  One	
  	
  
responsive	
  save	
  you	
  50%.
Double	
  trouble.	
  But	
  what	
  about	
  having	
  two	
  websites,	
  one	
  for	
  desktop	
  
and	
  one	
  for	
  mobile?	
  Well	
  this	
  can	
  cause	
  a	
  lot	
  of	
  problems	
  and	
  can	
  
cost	
  much	
  more	
  maintenance	
  ;me	
  and	
  money.	
  	
  
#4 LESS HASSLE
www.hubbubcoms.co.uk
#5 FUTURE PROOF
www.hubbubcoms.co.uk
#5 FUTURE PROOF
YOUR WEBSITE
www.hubbubcoms.co.uk
Brace	
  yourself	
  for	
  the	
  future.	
  Your	
  responsive	
  site	
  will	
  be	
  at	
  the	
  
forefront	
  of	
  technology,	
  future	
  proofing	
  your	
  site	
  for	
  years	
  to	
  come	
  and	
  
allowing	
  your	
  company	
  to	
  be	
  visable	
  on	
  emerging	
  technology.	
  
Ahead	
  of	
  the	
  curve.	
  As	
  mobile	
  usage	
  overtakes	
  desktop	
  usage,	
  it’s	
  clear	
  
that	
  mobile	
  web	
  is	
  not	
  going	
  anywhere.	
  With	
  new	
  more	
  innova;ve	
  
devices	
  being	
  introduced	
  to	
  market	
  all	
  the	
  ;me,	
  mobile	
  web	
  usage	
  and	
  
mobile	
  viewing	
  expecta;ons	
  are	
  only	
  going	
  to	
  increase.	
  
Looking	
  good.	
  Fixed	
  layout	
  websites	
  already	
  look	
  ;red	
  and	
  dated.	
  A	
  
responsive	
  site	
  usually	
  features	
  a	
  stacking	
  or	
  scrolling	
  layout	
  which	
  
instantly	
  presents	
  your	
  company	
  as	
  modern	
  and	
  forward	
  thinking.	
  	
  
#5 FUTURE PROOF
www.hubbubcoms.co.uk
That’s 5 great reasons to go responsive
#1 User Experience
#2 Sell More
#3 Be Found
#4 Less Hassle
#3 Future Proof
www.hubbubcoms.co.uk
We love designing modern responsive websites. Whether you are a new start up, an
expanding SME or a high flyer with plans, we have a range of brand, digital and printed
solutions to suit you. Please get in touch for more information.
	
  
	
  
	
  
	
  
	
  	
  
Website: 	
  www.hubbubcoms.co.uk	
  
Twi=er:	
   	
  @hubbubcoms	
  
Facebook:	
   	
  www.facebook.com/hubbubcoms	
  
LinkedIn:	
   	
  h=ps://uk.linkedin.com/in/alexparker1	
  
Telephone:	
  	
  +44	
  (0)1572	
  338310	
  
Email:	
   	
  alex@hubbubcoms.co.uk	
  
	
  
	
  
	
  
	
  
B o g t to yo ²y:

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5 reasons you need a responsive website

  • 3. www.hubbubcoms.co.uk This is the year that mobile internet usage overtook computer usage
  • 5. www.hubbubcoms.co.uk BUT NOT ALL WEBSITES are built alike  
  • 6. www.hubbubcoms.co.uk A responsive website uses break points in the code to adjust & re-stack the website content to suit different devices and screen sizes
  • 7. www.hubbubcoms.co.uk ✔   Whereas fixed / fluid websites do not adapt well for viewing on mobile devices… F d Râ po â
  • 11. www.hubbubcoms.co.uk Tip:  you  can  tell  if  a  website  is  responsive  by  manually  resizing  the  width   of  your  browser  window  on  a  laptop  or  desktop  computer.  A  responsive   website  will  automa;cally  restack  content  to  fit  within  the  changing   window  size.  Give  it  a  go…     Con)nuity  of  experience.  A  responsive  website  flows  content  logically   to  fill  the  available  screen  on  any  device,  whether  it  is  a  phone,  tablet,   laptop  or  desktop;  making  it  easier  for  your  visitors  to  read  and   providing  the  same  posi;ve  experience  however  they  access  it.   Happy  visitors.  Responsive  design  makes  viewing  your  website  a  dream.   As  well  as  looking  great  on  computers,  it  op;mises  mobile  user   experience  (UX)  and  reduces  the  need  for  your  customers  to  resize,  pan,   scroll,  squint  and  swear.   #1 UX
  • 13. www.hubbubcoms.co.uk Happy  visitors  =  more  sales.  An  easy  to  access  site  and  a  great  viewing   experience  means  a  lower  bounce  rate  and  happy  website  visitors  who  s;ck   around  for  longer.  For  you,  this  all  means  more  sales,  more  leads  and  be=er   business  exposure. On  the  go.  This  broadens  your  customer  reach,  for  example  a  surveyor  out   and  about  wan;ng  informa;on,  a  friend  buying  a  last  minute  giK  on  their   phone  or  a  commuter  browsing  the  internet  on  their  tablet.  Ever  thought   when  and  where  customers  might  want  to  access  your  website? Access  to  content  is  king.  You  may  have  heard  the  mantra  ‘content  is  king’   but  what  use  are  great  words,  images  and  products  if  your  customer  can’t   easily  access  it  when  and  where  they  need  to?  A  responsive  site  allows  your   customers  to  visit  your  website  on  their  device  of  choice.     #2 SELL MORE
  • 16. www.hubbubcoms.co.uk Consolidate  your  traffic.  As  we  all  know,  more  website  traffic  means   beRer  search  engine  op;misa;on.  A  single  site  means  traffic  is   consolidated  and  your  website  ranks  higher  in  search  engine  lis;ngs.   Google  loves  responsive.  Search  engines  now  include  responsive   design  as  a  factor  in  their  search  algorithms.  Google  even   recommends  responsive  website  configura;on  as  best  prac;ce.  And   with  70%  of  the  search  market  share,  when  Google  talks,  digital   marketers  listen. Rank  higher.  A  responsive  site  improves  your  Search  Engine   Op;misa;on  (SEO),  allowing  your  site  to  gain  a  higher  natural  search   ranking  so  that  poten;al  visitors  can  find  you  on  Google  and  other   search  engines.   #3 GET FOUND
  • 19. www.hubbubcoms.co.uk HAPPY USER EXPERIENCE = MORE SALES Socially  acceptable.  A  different  mobile  site  will  also  cause  problems   with  social  media  sharing.  For  example  if  you  share  a  link  on  Facebook   using  your  mobile,  your  friend  opening  the  link  on  their  laptop  would   be  directed  to  the  mobile  site.    Not  a  good  look  L. Halve  your  costs.  Two  websites  doubles  your  site  build  and   maintenance  costs.  Not  only  that,  it  also  means  two  sets  of  analy;cal   data  to  consolidate  and  more  tracking  between  the  sites.  One     responsive  save  you  50%. Double  trouble.  But  what  about  having  two  websites,  one  for  desktop   and  one  for  mobile?  Well  this  can  cause  a  lot  of  problems  and  can   cost  much  more  maintenance  ;me  and  money.     #4 LESS HASSLE
  • 22. www.hubbubcoms.co.uk Brace  yourself  for  the  future.  Your  responsive  site  will  be  at  the   forefront  of  technology,  future  proofing  your  site  for  years  to  come  and   allowing  your  company  to  be  visable  on  emerging  technology.   Ahead  of  the  curve.  As  mobile  usage  overtakes  desktop  usage,  it’s  clear   that  mobile  web  is  not  going  anywhere.  With  new  more  innova;ve   devices  being  introduced  to  market  all  the  ;me,  mobile  web  usage  and   mobile  viewing  expecta;ons  are  only  going  to  increase.   Looking  good.  Fixed  layout  websites  already  look  ;red  and  dated.  A   responsive  site  usually  features  a  stacking  or  scrolling  layout  which   instantly  presents  your  company  as  modern  and  forward  thinking.     #5 FUTURE PROOF
  • 23. www.hubbubcoms.co.uk That’s 5 great reasons to go responsive #1 User Experience #2 Sell More #3 Be Found #4 Less Hassle #3 Future Proof
  • 24. www.hubbubcoms.co.uk We love designing modern responsive websites. Whether you are a new start up, an expanding SME or a high flyer with plans, we have a range of brand, digital and printed solutions to suit you. Please get in touch for more information.             Website:  www.hubbubcoms.co.uk   Twi=er:    @hubbubcoms   Facebook:    www.facebook.com/hubbubcoms   LinkedIn:    h=ps://uk.linkedin.com/in/alexparker1   Telephone:    +44  (0)1572  338310   Email:    alex@hubbubcoms.co.uk           B o g t to yo ²y: