I always tell my clients that the money is in the list. And one of the keys to a bigger list is building a home page that converts. A good home page can and should convert 10-20% of visitors into leads.
The number one thing that your home page must do for you is convert visitors
The number one thing that
your home page must do for
you is convert visitors
Is your home page doing a good job of
converting visitors into your mailing
I always tell my clients that the money is in
the list. And one of the keys to a bigger list
is building a home page that converts. A
good home page can and should convert
10-20% of visitors into leads. You
should always be building your tribe and
your relationship with them and here is no
better way than to get them on your list
than when they land on your home page.
Did you know that it statistics show that you
have a about 3 to 7 seconds to make that
critical first impression to your visitors?
Is your home page making the right
impression during those critical 3 to
More than likely visitors will land on your
website on either your homepage
or your blog (if you are smart about
driving loads of traffic to your website).
A well designed home page can convert
anywhere from 10-20% of your visitors
into leads. Here's an example of how an
effective home page can build your list -
say you have 50 visitors a day to your
site and you convert 5 - 10 of them, over
a year you will have increased your list
by 1800 to nearly 4000 new subscribers.
Here are two example sites that I
know consistently convert visitors
all the time. The first one is a client of
mine Becky Blake at Creating Super
Kids. She worked with Fabienne
Frederickson and followed her coaching
when building her website and it has
served her well over the years as she has
a steady stream of new leads flowing in
The second example I am going to show
you is Fabienne's at Client Attraction
since I want you to see the similarities
between the two to drive my point
The top 3 things you need to keep in
mind when building a home page
#1: Keep it simple and and resist
the urge to add too much
The beauty of the Creating Super Kids
and Client Attraction websites is in their
simplicity and direct call to
action. There isn't too much copy and as a
visitor to both of these sites, the next steps
for you are clearly laid out. Becky Blake
gives her clients 3 action steps on what they
need to do next on her site where to go
next. Fabienne asks visitors to determine
where they are in their business and then to
read more about how she can specifically
Tip #1: Keep copy to a minimum and include
bold headlines so visitors can easily scan your
page and know what you offer
Tip #2: Keep your side bar free of clutter -
you do not need to include every product you
sell or waste this space advertising your
accreditation's or associations.
Tip #3: Less is more, keep your paragraphs
to a minimum of 2-3 sentences, use headlines
and lists when ever possible to make your
page easy to scan. Most people when they
first visit your site are scanners not readers.
#2. Make use of the space above the
What do I mean here? Above the fold
which is top 300-500 pixels of your
website is the most important real estate
on your page. Approximately 90% of
your visitors can see this area when
landing on your page. Lots of people
make the mistake of using too much
of this area for their branding, rather
than building their mailing list.
Tip #1: Add your opt-in right below
your header or at the top right hand
of your right side bar like Ann
Bennett Marketing does here
Tip #2: Incorporate your opt in into
your header like Suzanne Evans does
3. Add a video to your home page
Adding a video is another strategy to
raise your home page conversion rate.
It's much easier for people to relate to a
video than it is to words filling up a page.
A video gives viewers a much better
sense of who you are, what you do and
why they should work with you.
Tip #1: Place your video where people
can see it - above the fold, in the top
600px of your home page.
Tip #2: make sure your content is
interesting and that it isn't too salesy.
Focus on telling them who you are, what
you do and why they should care. No one
wants to be subjected to a sales pitch. In
order to generate interest, you need to
establish a need and then provide the
solution. If your video looks like an
infomercial, then your content is not going
to convert visitors into customers.
Tip #3: Keep it short and don't try to
explain too much or you will lose their
interest. Keep it around 3 minutes.
Tip #4: Make sure your video loads
quickly - 4 out of 5 people will leave a
video if it pauses to buffer.
Tip #5: Don’t wait until the end for
your call to action. You not only need
to make your content interesting,
informative and up-to-date, you also
need to make your next step explicitly
visible right from the start!
Tip #6: Infuse your video with your
personality. What you say in your
video is just as important as how you say
it. Don't sound like that boring
monotone science teacher you had back
in Junior High and put your audience to
Top #7: Remember to keep your
video up to date. I suggest that you
change your video at least 1 to 2 times a
year to keep your home page fresh.
Remember the money is in your list and
putting your website to work the right
way can help you generate more
leads. Start with your home page and
employ a few of these tactics I've
Don't forget to measure your results and
keep tweeking. Even the most
experienced of online marketers
continually measure and tweek their
I'd love to hear what you are doing
to improve your home page!
Learn how to build a home page that