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Hero Hub Help - YouTube Content Strategy For Brands

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Jan. 01, 2016
• 119 likes • 43,364 views
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YouTube marketing strategy : Hero, Hub and Hygiene
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Hero Hub Help - YouTube Content Strategy For Brands

Jan. 01, 2016
• 119 likes • 43,364 views

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Marketing

Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,

Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,

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Hero Hub Help - YouTube Content Strategy For Brands

  1. HERO, HUB, HELP: YOUTUBE CONTENT STRATEGY FOR BRANDS
  2. BRANDS IN TOP 100 0 11
  3. HOW CAN BRANDS SUCCEED?
  4. HERO HUB HELP
  5. HERO CONTENT Your BIG ‘Super Bowl’ moments HUB CONTENT Regularly released content to engage subscribers HELP CONTENT Always-on ‘pull’ content designed for your core target
  6. HERO
  7. BIG MOMENTS -  Happens 2x times a year -  New campaigns/products -  Major initiatives
  8. HUB
  9. •  Set schedule and regularly produced •  Established formatSERIES •  Supports core message •  Identifies the channelBRANDS •  Feeds community need for entertainment •  Keeps fans coming back ENGAGE SUBSCRIBERS
  10. HELP
  11. BRAND EXPERTISE (music, sports, etc) RELEVANT CONSUMER INTEREST POPULAR SEARCH TERMS
  12. HERO HELP MAY JUNE JULY AUGUST HUB HUB HUB HUB
  13. WHY DOES IT WORK?
  14. HERO HUB HELP Act like a YouTuber Act like an advertiser
  15. FOCUS IS KEY
  16. THANK YOU brendangahan.com

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