The Internet has profoundly changed the way people learn about and shop for products. To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.

1. Internet + Marketing For CEOs

2. 4 Minutes
• “By the time there is a
y
case study in your
specific industry, it’s
going to be way too late
i b l
for you to catch up ”
up.”
»Seth Godin

3. 3 Minutes
• “Either write
something worth
reading about or do
something worth
hi h
writing about.”
about ”
»Ben Franklin

4. 2 Minutes
• “If you have more money
than brains, you should
focus on outbound
marketing. If you have
g y
more brains than money,
you should focus on
inbound marketing.”
g
»Guy Kawasaki

5. 1 Minute
• “What gets us into
g
trouble is not what we
don’t know. It’s what
we k
know f sure that
for h
just ain’t so ”
so.”
»Mark Twain

6. Internet + Marketing For CEOs

7. Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics

8. Outbound Marketing

9. Outbound Marketing Is Dead
800-555-1234
Annoying
Salesperson

10. The Next 50 Years

12. Step-by-Step
Step by Step Marketing

13. Step 1
• Blog
g
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release

14. Step 2
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts

15. Step 3

16. Step 4
•V
•E
•P
•A

17. Step 4
• Valuable
• Easyy
• Prominent
• Action O e ted
ct o Oriented

18. Step 5

19. New Marketing Team

20. •D
•A
•R
•C

21. • Digital Native
g
• Analytical
y
• Reach
• Content C eato
Co te t Creator

22. Modern Marketing “System”
Blog IM.com Paid $$ SEO Social Grader
HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy
Demos / Customers

23. Modern Marketing “Org”
Marketing
Get Found Get Found
Convert Partners Evangelist
Content Apps
R Burnes D Zarrella J Hopkins P Caputa K Knipp
E Mirman
R Corliss E Hebert C
Ortenberg
g
P Kaw

26. CEO’s Role
Understand
Do or Delegate
g
Transparency
p y
Authenticity
ut e t c ty

27. Let 1000 Flowers Bloom

28. Internet Economics

32. Learn More

33. twitter.com/bhalligan