A CEO's Guide to Internet Marketing


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The Internet has profoundly changed the way people learn about and shop for products. To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.

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A CEO's Guide to Internet Marketing

  1. Internet + Marketing For CEOs
  2. 4 Minutes • “By the time there is a y case study in your specific industry, it’s going to be way too late i b l for you to catch up ” up.” »Seth Godin
  3. 3 Minutes • “Either write something worth reading about or do something worth hi h writing about.” about ” »Ben Franklin
  4. 2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have g y more brains than money, you should focus on inbound marketing.” g »Guy Kawasaki
  5. 1 Minute • “What gets us into g trouble is not what we don’t know. It’s what we k know f sure that for h just ain’t so ” so.” »Mark Twain
  6. Internet + Marketing For CEOs
  7. Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics
  8. Outbound Marketing
  9. Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
  10. The Next 50 Years
  11. Step-by-Step Step by Step Marketing
  12. Step 1 • Blog g • Podcast • Videos • Webinars • Presentations • eBooks • News Release
  13. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  14. Step 3
  15. Step 4 •V •E •P •A
  16. Step 4 • Valuable • Easyy • Prominent • Action O e ted ct o Oriented
  17. Step 5
  18. New Marketing Team
  19. •D •A •R •C
  20. • Digital Native g • Analytical y • Reach • Content C eato Co te t Creator
  21. Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  22. Modern Marketing “Org” Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg g P Kaw
  23. CEO’s Role Understand Do or Delegate g Transparency p y Authenticity ut e t c ty
  24. Let 1000 Flowers Bloom
  25. Internet Economics
  26. Learn More
  27. twitter.com/bhalligan