Buyer Appeal- Get the Scoop!


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If you own a home, you are sure to sell it eventually. Find out why you should care about buyer appeal NOW and how to assess it for your property.

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Buyer Appeal- Get the Scoop!

  1. 1. Read this if you are going to sell your home now or in the future. If you own a home, that means YOU. It only takes 3 minutes.
  2. 2. Have you ever thought about your home’s Buyer Appeal?
  3. 3. Buyer Appeal is: how attractive your home is to potential Buyers & is directly related to its value.
  4. 4. Did you know that the greater your home’s Buyer Appeal , the higher its market value? Market value is what someone is willing to pay for your house.
  5. 5. Usually, not all homes are exactly alike.
  6. 6. so what it takes to get this house to 5-Star Buyer Appeal from what it takes to get this house to 5-Star Buyer Appeal . is very different
  7. 7. If you want to maximize your home’s market value, give us an hour & we’ll give you the SCOOP
  8. 8. The dictionary defines SCOOP as: news, information, or details, esp. as obtained from experience or an immediate source The SCOOP on your home’s Buyer Appeal is defined by these five categories: S ense Appeal C urb Appeal O rder O ptimal use of space & P olish
  9. 9. The SCOOP will help us determine your home’s Buyer Appeal Rating. <ul><li>Most Competitive </li></ul><ul><li>Highest price </li></ul><ul><li>Shortest Market Time </li></ul><ul><li>Least Competitive </li></ul><ul><li>Lowest price </li></ul><ul><li>Longest Market Time </li></ul>1 2 3 4 5
  10. 10. The SCOOP is a report that will identify your home’s Buyer Appeal rating.
  11. 11. We will suggest improvements and recommend resources to help you maximize your home’s Buyer Appeal
  12. 12. Or the SCOOP may be that you don’t need to do anything to your house because it already has maximum buyer appeal. … and then you know that when you are ready to sell, your house is ready too.
  13. 13. Remember 5-Star Buyer Appeal means you have maximized the potential market value for your home
  14. 14. And why wait until just before you’re ready to sell to make improvements to your home? Make them now, and enjoy them for awhile!
  15. 15. When you are ready to sell, your home will have the most Buyer Appeal which means more money for you.
  16. 16. Isn’t it reassuring to know that your largest financial investment is worth the most money it can be?
  17. 17. Plus, when you increase the marketability of your home, you increase the amount of control you have when it comes time to sell. <ul><li>Your home will stand out & capture Buyers’ attention. </li></ul><ul><li>You’ll have the advantage over your competition. </li></ul><ul><li>Shorter market time means less inconvenience for you. </li></ul><ul><li>Your home will sell at its highest possible price! </li></ul>
  18. 18. So, don’t take a chance with your most important financial investment.
  19. 19. Your Buyer Appeal Assessment is just a phone call or email away. Linda 912-4440 [email_address] Wendy 767-3444 [email_address]
  20. 20. Frequently Asked Questions <ul><li>Q. Is a Buyer Appeal Assessment a Comparative Market Analysis (CMA)? </li></ul><ul><li>No, a CMA estimates a current sale price for your home. A Buyer Appeal Assessment tells you what you can do to get the highest possible price. </li></ul><ul><li>Q. Are you going to tell me how much my house is worth? </li></ul><ul><li>We are happy to provide you with a CMA. You have two options: 1) Answer a few quick questions, and we can do an online CMA and email it to you, or 2) For a more precise market analysis of your property, we are willing to come and see your home at a time that’s convenient for you. In either case, there’s no obligation to put your home on the market. </li></ul><ul><li>Q. Is a Buyer Appeal Assessment the same as Staging? </li></ul><ul><li>No. It is a precursor and an assessment. Staging may be one of the recommendations that result from it. </li></ul>
  21. 21. More Frequently Asked Questions Q. I am not planning on moving this year, why should I care about my home’s Buyer Appeal? A. You may move in the future, and this will enable you to be proactive and prepared. When you make changes and improvements to your home, it’s always important to consider resale. Who better to give you objective guidance than experienced and caring Realtors like Wendy and Linda?!   Q. Why do you offer this complimentary service? What is in it for you? A. The Buyer Appeal Assessment is a unique and complimentary service that we believe will be helpful to you. It is representative of our sales style to provide information that will help you make educated decisions that in the end will maximize your largest investment. We hope that you will recommend us to your family, colleagues and friends who are ready to make a move, and when you do decide to put your home on the market, you will consider working with us too.  
  22. 22. We look forward to giving you the SCOOP and helping you maximize your home’s market value! - Wendy & Linda