The
P.L.E.T.
Method
for

understanding
and
successfully
using


social
media
that
apply
to


everyone                      

#1

#2

#3

•  27.3
million
tweets
per
day

•  10
Billion
Tweets/year

•  Twitter
is
expected
to
be
the
>irst
web

   service
to
amass...
1.  Accounts
are
free


2.  People
are
talking

    Customers,
Competitors,
Potential

    Prospects,
Stakeholders,
the
Wo...
•  Get
a
unique
background

•  Use
a
real
picture
of
yourself

  –  Timeless,
classic

  –  Don’t
change
it

•  Write
a
co...
•  People
who
follow
you
to
see
your
updates

   (tweets)
that
you
post
are
your
followers

•  You
follow
other
people
to
...
•  Who
to
follow?

  –  Bloggers
you
read

  –  Leaders
in
your
>ield

  –  Competitors

  –  Customers

  –  Search
by
ti...
•  Post


•  Listen

•  Engage


•  Track

@

DM

#

RT

•  Ask
Questions

•  Post
news
(links),
facts,
events,

   comments,
etc

•  Share
experiences
and
opinions

•    Relevance


•    Timing

•    Have
a
strategy
with
what/when
you
post

•    Linking
&
Credibility

•    Etiquette


•...
King

Hook
me
and
I’m
yours

•  Post


•  Listen

•  Engage


•  Track

Remember,
Twitter
is
real‐time.



You
need
super‐powered
listening

•  Saved
Searches
(and
much
more….)

   –  SocialOomph


•  Twitter
Clients

   –  TweetDeck



•  Google
Alerts

Saved
Searches

(and
much
more)

h;p://www.twitstat.com/twi;erclientusers.html

•  Saved
Searches

•  Manages
others
Social
Media
accounts

  (Facebook
Pro>iles,
Facebook
Fan
Pages,
and
LinkedIn)



•  ...
•  Get
a
Google
Account
already!


•  Create
Alerts
for
anything
relevant
to
you

  –  Company
name

  –  Competitor
names...
•  Post


•  Listen

•  Engage


•  Track

•  Common
Sense

•  Get
to
the
point

•  Use
Keywords





“

 Be
yourself;


 everyone
else
is

 already
taken

         ...
Tell
us
something
of
meaning

•  Post


•  Listen

•  Engage


•  Track

“If
you
cannot
measure
it,
you
cannot

  improve
it”



‐
Lord
Kelvin

• URLs

• Google
Analytics

• Google
Alerts


Shortened
URLs
do
a
lot
more
than
just


save
   s p a c e       

Social
media

tools
are


weapons

•    Customer
Service


•    Reputation
Management

•    Product
Promotion
&
Sales

•    Event
Promotion


•    Research

•  Twitter
can
be
monitored
in
real‐time

•  Instantly
reach
out
to
someone
who
needs
help


•  Build
loyalty
with
your
cu...
Comcast

multiple
users
on
Twitter

that
allows
them
to
take

customer
service
request

24/7

If
you
don’t
tell
your
story,
someone
else
will


  •  Participate

  •  Respond

  •  Promote

  •  Be
Human

Domino’s
Pizza

utilized
Twitter
for

reputation

management
after

damaging
YouTube

video

Chevrolet

connect
with

customers,
>ight

misconceptions,
and

convince
people
to

give
their
vehicle
a

test
drive

•  Announce
Events
&
Push
Out
Up­To­Date

   Info.
(registration,
speakers,
topics)

•  Tweet
Your
Events
Live!

  –  Tell...
TechSmith:Camtasia

Listens
for
any

mentions
of
their

product,
and
asks
for

feedback
&
suggestions


James
Hutto

 Managing
Project
Director


 Valeo
Design
&
Marketing

 516
Tennessee
Street

 Memphis,
TN
38103

 Tel:
800...
Slides
will
be
posted
on
our
blog
at:

       www.SMS‐midsouth.org/blog


Info
about
our
upcoming
workshops
and
other

eve...
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
The PLET method for understanding and successfully using Twitter
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The PLET method for understanding and successfully using Twitter

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Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"

This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.

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The PLET method for understanding and successfully using Twitter

  1. 1. The
P.L.E.T.
Method
for
 understanding
and
successfully
using


  2. 2. social
media
that
apply
to
 everyone 

  3. 3. #1

  4. 4. #2

  5. 5. #3

  6. 6. •  27.3
million
tweets
per
day
 •  10
Billion
Tweets/year
 •  Twitter
is
expected
to
be
the
>irst
web
 service
to
amass
1
Billion
users
‐
by
2013
 •  As
of
March
2009,
grown
1382%
 •  Caveat:
more
than
50%
of
new
users
who
 sign
up
will
be
off
the
service
in
2
months

  7. 7. 1.  Accounts
are
free
 2.  People
are
talking
 Customers,
Competitors,
Potential
 Prospects,
Stakeholders,
the
World

 3.  Why
not?

Twitter
is
like…

  8. 8. •  Get
a
unique
background
 •  Use
a
real
picture
of
yourself
 –  Timeless,
classic
 –  Don’t
change
it
 •  Write
a
compelling
bio
 –  160
characters
or
less
 •  Serious
vs.
Fun,
Business
vs.
Personal


  9. 9. •  People
who
follow
you
to
see
your
updates
 (tweets)
that
you
post
are
your
followers
 •  You
follow
other
people
to
see
their
posts.

 These
are
the
people
that
you’re
following
 

So…
 
 

 
 
How
do
I
get
followers?

  10. 10. •  Who
to
follow?
 –  Bloggers
you
read
 –  Leaders
in
your
>ield
 –  Competitors
 –  Customers
 –  Search
by
title
 •  Where
to
them?
 –  Directories:
Twollow,
WeFollow,
Twellow
 –  Services
like
MrTweet,
TweepSearch

  11. 11. •  Post

 •  Listen
 •  Engage

 •  Track

  12. 12. @
 DM
 #
 RT

  13. 13. •  Ask
Questions
 •  Post
news
(links),
facts,
events,
 comments,
etc
 •  Share
experiences
and
opinions

  14. 14. •  Relevance

 •  Timing
 •  Have
a
strategy
with
what/when
you
post
 •  Linking
&
Credibility
 •  Etiquette

 •  People
are
skimming!

Use
Keywords,
write
 a
compelling
headline

  15. 15. King

  16. 16. Hook
me
and
I’m
yours

  17. 17. •  Post

 •  Listen
 •  Engage

 •  Track

  18. 18. Remember,
Twitter
is
real‐time.



  19. 19. You
need
super‐powered
listening

  20. 20. •  Saved
Searches
(and
much
more….)
 –  SocialOomph
 •  Twitter
Clients
 –  TweetDeck

 •  Google
Alerts

  21. 21. Saved
Searches
 (and
much
more)

  22. 22. h;p://www.twitstat.com/twi;erclientusers.html

  23. 23. •  Saved
Searches
 •  Manages
others
Social
Media
accounts
 (Facebook
Pro>iles,
Facebook
Fan
Pages,
and
LinkedIn)

 •  Support
for
Twitter
Lists
 •  iPhone
app
will
sync
your
searches

  24. 24. •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you
 –  Company
name
 –  Competitor
names

 –  Personnel
Names
 –  Get
emailed
whenever
you
get
a
hit
or
RSS

  25. 25. •  Post

 •  Listen
 •  Engage

 •  Track

  26. 26. •  Common
Sense
 •  Get
to
the
point
 •  Use
Keywords
 “
 Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  27. 27. Tell
us
something
of
meaning

  28. 28. •  Post

 •  Listen
 •  Engage

 •  Track

  29. 29. “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

  30. 30. • URLs
 • Google
Analytics
 • Google
Alerts


  31. 31. Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

  32. 32. Social
media
 tools
are

 weapons

  33. 33. •  Customer
Service

 •  Reputation
Management
 •  Product
Promotion
&
Sales
 •  Event
Promotion

 •  Research

  34. 34. •  Twitter
can
be
monitored
in
real‐time
 •  Instantly
reach
out
to
someone
who
needs
help

 •  Build
loyalty
with
your
customers
by
listening
 where
and
when
they
are
talking

  35. 35. Comcast
 multiple
users
on
Twitter
 that
allows
them
to
take
 customer
service
request
 24/7

  36. 36. If
you
don’t
tell
your
story,
someone
else
will
 •  Participate
 •  Respond
 •  Promote
 •  Be
Human

  37. 37. Domino’s
Pizza
 utilized
Twitter
for
 reputation
 management
after
 damaging
YouTube
 video

  38. 38. Chevrolet
 connect
with
 customers,
>ight
 misconceptions,
and
 convince
people
to
 give
their
vehicle
a
 test
drive

  39. 39. •  Announce
Events
&
Push
Out
Up­To­Date
 Info.
(registration,
speakers,
topics)
 •  Tweet
Your
Events
Live!
 –  Tell
followers
to
follow
tweets
before
&
during
event
 –  Utilize
a
hashtag:
#
 –  Share
tips
and
quotes
as
you
hear
them

 •  START
&
HOST
the
conversation

  40. 40. TechSmith:Camtasia
 Listens
for
any
 mentions
of
their
 product,
and
asks
for
 feedback
&
suggestions

  41. 41. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552



|



Fax:
800.647.4552
 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHu;o
 @ValeoMarkeSng

  42. 42. Slides
will
be
posted
on
our
blog
at:
 www.SMS‐midsouth.org/blog
 Info
about
our
upcoming
workshops
and
other
 events
will
also
be
posted
to
the
site,
and
you
can
 sign
up
for
our
email
list!


×