1. ©CICOM BRAINS Inc.
What is CICOM-ISL?
l CICOM-ISL (Innovation Strategy and Leadership program) is an open enrollment
business school for enabling leaders expected to serve in the top tier of
management. Attendees will hone their decision-making and business
development skills through the study of management subjects such as strategy,
marketing, human resource management, accounting and finance. We also offer
our MOT (Management of Technology) focused program which covers subjects
such as innovation strategy.
l CICOM-ISL is a program that has followed in the path of the Executive
Management of Technology (MOT) Program launched by the Massachusetts
Institute of Technology (MIT) Sloan School of Management and CICOM BRAINS in
2003 with support from the Ministry of Economy, Trade and Industry.
l This program also offers an opportunity for ISL participants to expand their
professional networks.

2. ©CICOM BRAINS Inc.
Program Outline
Attendees will learn and discuss the topics/skills presented with front-line business people from a wide spectrum of
occupations and industries. All courses will provide an opportunity for attendees to broaden their horizons and be
exposed to other ways of thinking.
Management Strategy
Design Thinking
Marketing-Strategy Planning
Human Resource Management
Accounting & Finance
for Decision-Making
Basic Business Statistics
Logical Thinking & Problem Solving
Refine the decision-making process in a variety of fields
Plan strategies for turning ideas into products and services, and learn how to introduce them into the
market
Learn how to organize teams and build innovative organizations
Gain knowledge of the assumptions for understanding and assessing corporate activities and learn
how to make optimal decisions concerning investments and financing
Gain the ability to reach optimal conclusions by correctly understanding the results of analysis
Learn how to organize and present thoughts to improve communication
Develop creative ways of thinking through a structured approach
Innovation Strategy
Learn how to assess technologies and efficiently make decisions regarding creating businesses
based on them

3. ©CICOM BRAINS Inc.
Operation Overview
CICOM-ISL Program
Schedule ・Term: January, April, July, and October
・Each course: every other week×6 sessions
・Each session: 3 hours (18:30-21:30) on weekdays
Qualification ・Managers who lead/manage people/projects
・Managers that needs innovation in various business fields
Place CICOM Learning Center, Akihabara, Tokyo
Class size 25 persons max. for each course

4. ©CICOM BRAINS Inc.
Profile for the participants
4
20's
3%
early 30's
10%
late 30's
28%early 40's
38%
late 40's
18%
over 50's
3%
Assistant
Managers
25%
Managers
47%
Senior
Managers
19%
Directors,
Entrepreneurs
9%
R&D
35%
Engineering/IT
24%
Sales/Marketing
15%
Corporate
Planning
7%
Others
19%
Manufacturing
48%ICT service/
Telecom
33%
Banking
7%
Construction
4%
Others
8%
Age Positions
Job Categories Industries

5. ©CICOM BRAINS Inc.
Instructor Profiles
5
Mr. Sugimoto graduated from Hitotsubashi University, Faculty of Commerce. He engaged in strategy planning and execution support as a
business consultant for client companies in a varied range of industries for six and half years in the Boston Consulting Group. He then entered Fuji
Chemical Industry Co., Ltd. and conducted startup of new business as a Senior Executive Manager of the Battery Materials Division. After that,
he engaged in branding strategy planning for a major merchandising company and NEXCO in a consulting firm specializing in marketing and
branding strategy planning, and execution support. He founded BonaFide Consulting, Inc. in April 2007. He currently delivers consulting services
specializing in marketing and branding strategy planning for client companies.
Shinichi Sugimoto
Mr. Kobayashi holds a Bachelor of Law from the University of Tokyo and an M.B.A from the University of Chicago. He started his career at Nippon
Telegraph and Telephone Corporation in 1982, He then joined Boston Consulting Group Tokyo. He later became Director of Strategy for BT Japan,
where he focused on M&A strategy for e-commerce and multi-media in addition to equity tie-ups. From March 2000, he worked for HSBC
Securities as a Senior Analyst. He joined CICOM in April 2003 as Managing Director, before being appointed as COO in February 2006. He is the
co-author of the MOT Innovation Guide (Nikkei BP), and co-translator of ‘Business of Software’ by Michael Cusumano (Diamond Publication), and
‘Democratizing Innovation’ by Eric Von Hippel (First Press), both authors are faculty members of the MIT Sloan School.
Hiroaki Kobayashi
Masahide Teraishi
Dr. Teraishi holds a B.A and PhD from Hitotsubashi University and he is a professor at Otsuma Women’s University, prior to that he was a
professor of Gunma University. His teaching focuses on finance, statistics, and behavioral patterns of investors. He also works as a non-executive
internal auditor of listed companies (SE Corp, Koshidaka Holdings) in Japan.
He actively works as a consultant for regional development projects. His publications include "Dynamics of Venture Business" "Environmental
Change and Corporate Management" and "Dictionary of Accounting and Finance."

6. ©CICOM BRAINS Inc.
Instructor Profiles
Masaya Ubukata
Yoichi Tamura
Mr. Tamura holds a BA from Sophia University and an MBA from the Darden School of Business at the University of Virginia. His previous work
experience as a project manager includes positions with Nomura Research Institute, Ltd, and Citibank N.A., with a focus on information system
innovation in Asia, Europe, and North America. Later posts included positions with consulting firms for foreign companies in Japan, which
helped to refine his expertise in project management and strategy formulation. He is currently focused on business professional training and
helping clients to develop HR strategies for corporate change and performance management. He is also the author of several renowned
Japanese publications on strategic communication and facilitation skills.
Mr. Ubukata holds a BA from Tokyo University, Faculty of Letters, Arts and Sciences. He engaged in business analysis and teaching for the
suppliers of automotive parts in Nissan Motor Co., Ltd., He changed jobs to become a HR and organizational change consultant at William
M. Mercer, Inc. (now Mercer Japan Ltd.). He started his career as an instructor and contents developer of Logical thinking, Problem Solving,
Facilitation, and so on at a famous in-house training company in 1996. Currently he designs a wide range of human resource development
programs, lectures at in-house trainings, and consults on the organizational development of major companies as a freelance consultant. He
is also the writer of “The way of problem solving studied by cases, ‘The Practical Course of Conceptual Thinking of Scenario’”.

7. ©CICOM BRAINS Inc.