strategic management by tcs

1. LT-01
AAYUSHI KAPIL
AKRITI RASTOGI
AMBUJ AGRAWAL
ARPIT OJHA
GUNEET KAUR
INDRANI KUNDU

2. Mission
• Our mission reflects the Tata Group's longstanding
commitment to providing excellence:
• TCS will provide products and services that not only
meet but exceed the expectation of our customers
through planned and continuous improvement of our
Services, Products, Processes and People.
• To help customers achieve their business objectives
by providing innovative, best-in-class consulting, IT
solutions and services.
• To make it a joy for all stakeholders to work with us.

3.  Leading change, Integrity, Respect for the individual,
Excellence, Learning and sharing.
 To create value by leveraging our co-innovation
network in a manner that has an impact on the
customer’s ecosystem.
Vision

4.  Using IOT (internet of things) data to understand how your
products perform.
 Understanding the customer’s need faster.
 To increase speed in digital era.
 Employee centric organization
 Well defined policies and processes
 Premeditated induction/Orientation Programme to suit individual
needs
 Long term engagement with multiple project opportunities
 Diversity in verticals/domain focus – Finance, Telecom,
Technology, Shipping, Airlines, Medical.
 Well carved learning curve with performance management
system
 Rewards & Recognition
 Cross training/learning opportunities & redeployment
opportunities
 Multiple geographic location project opportunity
 International best practices
Goals

5. Macro- factors

7. Micro- factors
LOW
HIGH
LOW
HIGH

8. The customer-
• largest accounting and consulting firms in the world .
• provides a range of professional, industry-focused
assurance, tax and advisory services to enhance value
for its clients.
• a majority of the world’s largest companies among its
clients.
Internal Capabilities

9.  The customer’s business research team supports its
business development efforts, live consulting projects
and thought leadership initiatives.
Business Challenge

10. A team of analysts including quality analysts, to cater to
the rapid response research requests that primarily
focus on the following:-
 Business development
 Live consulting projects
 Thought leadership research support
 Drawing on our Global Network Delivery Model™
(GNDM™)
TCS’s solution

11.  High command on local and domestic market(India)
 Strong brand backing (TATA)
 Strong Ethics
 Brand Image is quite strong in markets it serves
 Employee strength of over 300000
Strengths

12. The full services and product portfolio of TCS enables us
to provide integrated solutions that help its clients
recognize value quickly by reducing costs and improving
business agility.
 CHROMA- TCS' CHROMA™ is a cloud-based talent
management platform for enterprises to drive next
generation employee experiences across the
requisition-to-retire employee lifecycle.
 IGNIO- Ignio™ constructs a unified enterprise
blueprint by assimilating and mining unstructured and
semi-structured data sources from within or outside
an enterprise.
Product Portfolio

13.  ION- Ion is a strategic unit of Tata Consultancy
Services focused on educational institutions and
manufacturing industries.
 TCS SOLUTION- TAP™, TCS’ proprietary cloud solution
for procures to pay (P2P) functions, brings digital
levers with embedded analytics, self-service, and
cloud mobility.
 TCS CUSTOMER INTELLIGENCE AND INSIGHTS-
Customer Intelligence & Insights (CI&I) is fully
integrated, licensed customer and operational
analytics software designed specifically for retail,
banking, and communications companies.

14.  TCS BIG DATA SOLUTION- TCS’ Optumera™ is a Digital
Merchandising Suite that harnesses the power of Big
Data analytics, and prescriptive algorithms to respond
to evolving consumer and market trends. Companies
can drive 3-5% increase in sales and margin by using
the solution.
 TCS IUX SOLUTION- Intelligent Urban Exchange (IUX)
is an integrated, cloud-based software product that
enables Big Data- and IoT-based applications for
transportation, water, energy, and other
governmental functions.

15.  Corporate strategy-
1. Diversification
2. Acquisition
3. Joint Ventures
4. Market Penetration
5. Market development
Strategies

16.  Business strategy
1. Low cost global delivery 24*7 model.
2. Focus on customer relationship management and
customer retention.
3. Timely delivery with the help of proven delivery
& quality framework
4. Differentiation in low end services in terms of cost,
resources.
5. Differentiation in high end services such as
consulting in term of niche offerings, expertise.
6. Protection from currency fluctuations with the help
of currency hedging.

17.  Functional Strategies-
1. The company has initiated co-branding activities
with global media houses.
2. Taken up slots at seminars organized by newspapers
such as financial times.
3. Organizes annual events for their leading clients and
sponsors.
4. TCS has hired text 100 as their public relations firm
to promote its brand in Europe and Asia-pacific and
get featured in technology magazines.
5. TCS also focuses on being Customer-centricity rather
than just earning profits.
6. They have a huge R&D department which Focuses
on product development.

18. Internal leadership refers to a manager’s potential to
express a strategic vision for the organization, or a part
of the organization, and to motivate and persuade
others to acquire that vision. TCS and its internal
leadership it has few main traits / characteristics /
features / qualities, to run company effectively and
efficiently, some of which are:
 Loyalty
 Judicious use of power
 Have a wider perspective
 Social skills
 Self-awareness
 Constancy
Internal Leadership

19. Best Practices
 TCS is well known for its CSR practices and recently it
has launched few CSR practices-
 Health Care
 Operation Smile
 Childline India Foundation
 Impact India Foundation
 Blood donation camps