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Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher Report)

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DigiPublish World Forum

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Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher Report)

  1. 1. TESTING NEW REVENUE STREAMS
  2. 2. MAKE IT EASY TO BE A SPORTS FAN
  3. 3. B/R DEFINES THE MOMENTS THAT MATTER B/R connects multiple passion points to inspire meaningful conversations B/R allows fans to architect their experience with a product that suits their needs B/R serves our fans across platforms via real time, cultural and thought-provoking content PERSONAL COMMUNITY-DRIVEN EMPOWERING
  4. 4. PERSONAL INTERACTIV FAN-FOCUSED BRAND SAFE IT ALL STARTS WITH THE B/R APP
  5. 5. AND DRIVES THE CONVERSATION
  6. 6. 40% OF OUR DAILY DESKTOP VISITS 1/3 OF OUR DAILY APP VISITS 57% OF SOCIAL ENGAGEMENTS ACROSS ALL PLATFORMS THROUGHOUT THE DAY
  7. 7. THE STORIES WE TELL
  8. 8. CHANGING LANDSCAPE
  9. 9. ACCESSING NEW REVENUE
  10. 10. HOUSEOF HIGHLIGHTS HOUSE OF HIGHLIGHT S IS THE INDUSTRY- LEADING BRAND FOR GEN Z. 16.2 MM SPORTS BRAND ON IG SOCIAL FOLLOWERS MOST ENGAGED BRANDED VIDEOS ON IG AMONG ALL PUBLISHERS #1 8/10 Source: Social Platforms (TW,IG,YT), Brandtal
  11. 11. B/RFOOTBALL B/R FOOTBALL IS THE DEFINING VOICE FOR THE MOST POPULAR SPORT IN THE WORLD 15.2MM SOCIAL FOLLOWERS 4/10 OF OUR MOST ENGAGED STREAMS IN APP ARE WORLD FOOTBALL Source: Interana (T12 months), Social Platforms (FB,TW,IG,YT), CrowdTangle (Instagram, T3
  12. 12. B/RKICKS B/R KICKS IS THE MOST AUTHENTIC DESTINATI ON FOR THE MODERN SNEAKER AND STYLE COMMUNIT 2MMSOCIAL FOLLOWERS 69%MORE TIME SPENT IN-APP B/R KICKS VS. AVERAGE USER Source: Interana (T12 months), Social Platforms (FB,TW,IG,YT), CrowdTangle (Instagram, Nov 2019)
  13. 13. B/R GRIDIRON UN-MASKS PLAYERS AND PERSONALI TIES IN PROFESSIO NAL FOOTBALL. B/RGRIDIRON 1.3MMSOCIAL FOLLOWERS 84MMONTHLY IN-SEASON VISITS NFL IS MOST TRAFFICKED SPORT IN-APP Source: Interana (T12 months), Social Platforms (FB,TW,IG,YT), CrowdTangle (Instagram, Nov 2019)
  14. 14. B/R BETTING COMBINES INTERACTI VITY AND COMMUNIT Y FOR THE CASUAL AND AVID SPORTS BETTOR B/RBETTING 3.2%ENGAGEMENT RATE 29%YOY GROWTH IN UNIQUE USERS ACROSS B/R APP BETTING STREAMS Source: Interana (T12 months), Social Platforms (FB,TW,IG,YT), CrowdTangle (Instagram, Nov 2019)
  15. 15. SOCIAL FOOTPRINT & REACH 31.6M 16.2M 2M 27 25 SOURCE: unmarked data via Social Platforms (FB,TW,IG,YT), *comScore Media Metrix (Oct 2019), *Instagram only 25 15.2M 23 1.3M 26* 33.5M 43 O+O FOLLOWERS MEDIAN AGE
  16. 16. DEVELOPING CONTENT OPPORTUNITIES
  17. 17. AWARD WINNING CONTENT REACHING A HIGHLY ENGAGED AUDIENCE VOICE
  18. 18. BRANDED CONTENT AND INTEGRATED STRATEGY VIA OUR BEST-IN- CLASS CREATIVE TEAM PLAYMAKER
  19. 19. EXPERIENCES THE BIGGEST MOMENTS IN SPORTS & CULTURE, BROUGHT TO LIFE
  20. 20. SQUAD A METICULOUSLY CURATED GROUP OF DIVERSE, INDUSTRY- LEADING INFLUENCERS
  21. 21. E-COMMERCE UNIQUE MERCHANDISE CREATED IN COLLABORATION WITH THE WORLD’S MOST COMPELLING TALENT
  22. 22. WHERE DO WE GO FROM HERE?

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