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2. OVERVIEW.

3. EVENT DETAILS.
ONE OFF BOAT PARTY ON WORLD FAMOUS SYDNEY HARBOUR.
MUSIC FESTIVAL AND FASHION SHOW ON CUSTOM BOATS.
FILMED FOR NATIONAL AND INTERNATIONAL AUDIENCE.
MUSIC CONCERT WITH INTERNATIONAL BANDS AND FEMALE DJ’S.
POINT OF DIFFERNCE: LIVE ENTERTAINMENT + VIP BOATS
FASHION SHOW – INTERNATIONAL DESIGNERS.

4. ALIGN YOUR BRAND TO:
WORLD FIRST EVENT.
WORLD WIDE PUBLICITY.
VIRAL VIDEO CONTENT.
OVERSEAS HOLDIAY’S TO WIN.
INTERACTION WITH SPONSORS.
INTEGRATED CROSS PLATFORM - TRADITIONAL AND DIGITAL NETWORKS.
HEAVY SOCIAL MEDIA AND MOBILE PHONE EXPOSURE.
VIP / SOCIAL SCENE GUESTS AND TARGETED AUDIENCE.
MUSIC AND FASHION FOCUS TO COMPLEMENT CONSUMER BRANDS.
SECRET LOCATION…

5. FASHION + MUSIC FUSION.
PRE EVENT PUBLICITY:
MICRO SITE.
FACEBOOK PAGE.
YOUTUBE PAGE.
TWITTER ACCOUNT.
4 SQUARE PROFILE.
3 BRANDED CONTENT CLIPS - VIEWED 150,000 TIMES EACH IN 2 WEEKS.
VIDEOS SYNDICATED ACROSS TV, MOBILE PHONES.
TARGETED DISTRIBUTION OF VIDEO CONTENT THROUGH BLOGS AND ONLINE
PUBLICATIONS.
RADIO PLACEMENT.
3RD PARTY NETWORKS – PRINT AND DIRECT TO BUSINESS.

6. FASHION + MUSIC FUSION
DURING:
LIVE STREAMING TO *DEDICATED/BRANDED WEBPAGE.
SOCIAL PHOTOGRAPHY UPLOADED TO *DEDICATED WEBPAGE.
VIP BOATS WITH HOSPITALITY.
AFTER:
MAKING OF VIDEO – 15 MINS.
EVENT HIGHLIGHTS – 15 MINS.
TRIP TO ASIA – 15MINS.
PRIZES:
TRIP TO HONG KONG FASHION WEEK.
TRIP TO FUJI ROCK FESTIVAL, JAPAN.
VIP BOAT HOSPTIALITY.

7. CROSS PLATFORM
MOBILE:
TO GAIN ACCESS TO ONE OF THE VIP BOATS, MEMBERS
OF THE PUBLIC CAN SMS ‐ FIRST AND LAST NAMES TO A
DEDICATED NUMBER. (GATEWAY PREMIUM SMS).
FROM THERE THEY WILL BE CONTACTED THROUGHOUT
THE LEAD UP TO THE EVENT WITH FURTHER
INFORMATION. (LOCATION ETC).
SOCIAL MEDIA:
VIDEO TEASERS WILL INITIATE A CONVERSATION ONLINE
AND DEVELOP A COMMUNITY.
YOU TUBE, FACEBOOK PLUS UNSEEN TV WILL BE USED TO
BOTH PROMOTE AND BROADCAST THE VIDEO CONTENT.
LARGE NUMBERS OF VIEWS TO THE VIDEO CONTENT.
ENGAGEMENT WITH CAMPAIGN AND SPONSORS.
ADVERTISERS CAN REACH THEIR TARGET MARKET
THROUGH CONTENT AND *DEDICATED WEBPAGE.

8. FASHION + MUSIC FUSION
3PM
THE EVENING BEGINS WITH FEMALE DJ PLAYING WARM UP WITH THE CROWD
WATCHING ON FROM BOATS AT THE DESIGNATED PARTY LOCATION.
MC WELCOMES ADJOINING BOATS AND GUESTS TO THE CONCERT AND FASHION
SHOW.
OUTLINES ABOUT THE ENTERTINAMENT AND SPONSORS INVOLVED.
1ST BAND PLAYS FOLLOWED BY MC INTRODUCING THE FEMALE DJ.
PRIZE WINNERS ANNOUNCED AFTER FASHION SHOW.
MC INTRODUCES THE FASHION SHOW.
2ND BAND.
DJ TO CLOSE EVENT.
6PM

10. SPONSORSHIP - MAJOR
Major Sponsor – $50,000
Broadcast Mobile
Title Sponsor – Naming Rights Naming rights
Graphic corner bugs Pre roll
Pull through banners Compe::on sponsorship
Host men:ons
Compe::on sponsorship On Ground
Crew branding
Portal Promo:onal material
Naming rights Event naming rights
Pre‐rolls
Banners
Newsle?er Sponsorship

12. SPONSORSHIP - MINOR
Segment Sponsor – $10,000
Broadcast
Mobile
Segment naming rights
Pre roll
Product placement
Compe::on sponsorship
Product review
Graphic corner bugs
On Ground
Pull through banners
Crew branding
Host men:ons
Event branding
Portal
Segment naming rights
Pre‐rolls
Banners
Newsle?er Sponsorship

13. REPEAT CUSTOMERS.