www.hinch.as

1. Football isn't a game,
nor a sport, it's a religion

2. OUR
MISSION
To be the best experience available for football fans worldwide

3. Hinchas platform curates,
organizes and displays football
content from Twitter, customizing
the experience for every kind of
fan. It is available as a website, as
well as an app for iOS and
Android devices.
THE ULTIMATE
FAN TOOLKIT
PRODUCT

4. Hincha's team picks the best
accounts in Twitter - the leading
social network for sports - and
organizes them into channels.
CONTENT
Information on each team
Local and international news
Player’s tweets
Live goals
Humor
Curiosities
Interviews
Challenges
Trending Topics

5. SECTIONS
TEAM CHANNELS CALENDAR
Every tweet regarding the
team, sorted by category
For every type of content Match dates and results for
local and international leagues

6. STRATEGIC
OPPORTUNITIES
FOR SPONSORS
Take over football’s second screen conversation
Approach their audience in context
Communicate spontaneously and organically
Gain a place in the fans’ mobile devices through a great tool
Execute marketing actions, deliver communications, contests
and campaigns through a single channel

7. THE FAN’S
WEEK
People who are passionate for this
sport consume news, videos, jokes
with a different approach depending
on the stage of the week.
TRUE FANS ARE HUNGRY FOR FOOTBALL
ALL THROUGH THE WEEK

8. Entertainment
CALM
Entertainment
CALM
Pre-match information Second Screen
EXPECTATION
Post-match information
ANALYSISCLIMAX
THE FAN’S
WEEK

9. BRANDING & CONTENT
MARKETING
The brand is the fan’s companion throughout
the week, with premium presence inside the
platform.
FOOTBALL ENTERTAINMENT

10. BRANDING & CONTENT MARKETING
Sponsored by
Splash Screen Tweet Background Interstitial Banner
Sponsor Ad Sponsor Ad
Mena es convocado para defender
el titulo de la Seleccion
Futbol Club
@futbolclub
Futbol Club

11. The Sponsor keeps the fan informed
through an exclusive channel with the
latest football news.
EVERYTHING
YOU NEED TO KNOW
BRANDING & CONTENT
MARKETING

12. Sponsored by
12:30
CANALES
Sponsor Futbol
TENDENCIAS
TODO LO QUE NECESITAS SABER
Entrar a Sponsor Futbol
Goles en Vivo
Periodistas
Media
Curiosidades
Seleccion
Sponsored Channel Selected Content Promotional Banner
BRANDING & CONTENT MARKETING

13. CROSS
MARKETING
Promote actions taking place inside
or outside the platform through
segmented communication.
Segmentable Full
Screen in-app ads
Querés vivir el próximo clásico
desde el campo de juego?
PARTICIPÁ!

14. CLIMAX
A weekly awaited moment, where
everything spins around football.
A Hashtag set by the Sponsor becomes
the main proposal in the platform for fans
to come together and share their love for
their team and sport.
EXPERIENCE
#hashtag
PASSION
MATCH DAY

15. TRENDING TOPIC #hashtag
Push Notification Featured in Home Screen In-app camera
TENDENÇAS
TUDO O QUE VOCÊ PRECISA SABER
Entrar no Brahma Futebol
12:30
#hashtag
Lo Mejor Lo Ultimo

16. ANALYSIS
The start of the week gives room
for conversation, taunting and discussion
between friends, colleagues and schoolmates.
The Sponsor joins this stage with videos
recollecting the weekend’s action.
AFTER THE PARTY
POST MATCH

17. SPONSORED VIDEO
Push Notification Featured in Home Screen In-app player

18. SPONSORED
CHALLENGES
During important matches, the platform
launches sponsored challenges for users to
upload photos showing their passion for the
chance to win an aspirational prize
(merchandising, jerseys, ...)
SPECIAL MATCHES
DESERVE STRONG ACTIONS
THE CLASSICS

19. SPONSORED CHALLENGES
Featured in Home screen Interactive Landing Voting system
RIVER-BOCA

20. STRATEGIC
ALLIANCE
We created a new and original platform,
which we keep improving in order to create
the best possible experience for a football fan.
We trust that the Sponsor will find in our
platform an optimal channel to reach their
audience and become a part of the weekly
football conversation.