Spredfast talk at #DSManchester on "Monetising Social"

770 views

Published on

Spredfast's Rich Strom talked at Digital Sport Manchester about leveraging your owned media with real-time social content. Here are his slides

Published in: Technology

Spredfast talk at #DSManchester on "Monetising Social"

  1. 1. MONETISING SOCIAL Leverage your Owned Media with Real-Time Social Content @Rich_Strom Director of Sports - EMEA
  2. 2. SPREDFAST SOCIAL MARKETING PLATFORM Discover and act on real-time trending content. Manage and control your social media accounts. Visualise engaging social experiences everywhere. Learn and report on historical social activity. 3
  3. 3. A FEW OF OUR PARTNERS 4
  4. 4. 5 Millions of sports-related conversations, Across dozens of social networks, From multiple screens, At disparate times.
  5. 5. The numbers tell a story… Of all TV tweets are sports related, even though sports only accounts for 1.2% of all TV 49% 35% [NEILSEN] Of Sports Fans Consume Sport via Social Media platform 35.6M Tweets about FIFA World Cup Brazil v Germany match. Most tweeted about event ever. 7 of top 10 [Twitter 2014] Check-In Venues were sports venues 6 [Facebook 2012] [Perform. Kantar & Sport Business] Sport Moments are Social Moments
  6. 6. 7 Social marketing strategies are the new imperative in sports marketing.
  7. 7. Where the World’s Leading Social Marketers Are Focused in 2014? 69% 73% 76% 73% Grow Social Staffing Audience Involvement Measure what Ma:ers Social on Owned
  8. 8. 37 % SOCIAL AD SPEND GROWTH IN 2013 $7 BILLION ESTIMATED BRAND SOCIAL AD SPEND IN 2O14 $14 BILLION ESTIMATED GLOBAL SOCIAL AD REVENUES IN 2014 2x TWICE THE REVENUE FROM 2013 Brand Spend
  9. 9. 10 How do I control, facilitate and then monetize social conversation in real time?
  10. 10. SPREDFAST SOCIAL MARKETING PLATFORM Discover and act on real-time trending content. Manage and control your social media accounts. Visualise engaging social experiences everywhere. Learn and report on historical social activity. 11
  11. 11. REAL WORLD EXAMPLES
  12. 12. MASS RELEVANSPCREE /D UFASTSAT / US OPEN 13
  13. 13. MASS RELEVANSPCREE /D UFASTSAT / US OPEN 14
  14. 14. SPREDFAST / US OPEN 15
  15. 15. SPREDFAST / US OPEN 16
  16. 16. SPREDFAST / US OPEN
  17. 17. SPREDFAST / FIFA WORLD CUP
  18. 18. SPREDFAST / FIFA WORLD CUP
  19. 19. SPREDFAST / FIFA WORLD CUP
  20. 20. SPREDFAST / FIFA WORLD CUP
  21. 21. SPREDFAST / FIFA WORLD CUP
  22. 22. SPREDFAST / FIFA WORLD CUP
  23. 23. SPREDFAST / FIFA WORLD CUP
  24. 24. SPREDFAST / FIFA WORLD CUP
  25. 25. SPREDFAST / FIFA WORLD CUP
  26. 26. SPREDFAST / FIFA WORLD CUP
  27. 27. SPREDFAST / TOUR DE FRANCE
  28. 28. 29 In-­‐venue integraCon moCvates Ccket holders to share their experience. Live Q&A provided access to behind the scenes content and encourages fans to amplify content. Fans at home conCnue to amplify content. SPREDFAST / NEW YORK GIANTS
  29. 29. SPREDFAST / NEW YORK GIANTS 30
  30. 30. MASSS PRREELDEVFANSTC NE E/ WUS YTOA R/K U GS IOANPETNS Title of Presentation ‹#› 3rd • The Giants went from 20th to the 3rd most Twitter followers in the NFL with 306,000 123% • Twitter following grew by 122.87% in the 2011 preseason Scale • One-Platform powered social on all their screens 31
  31. 31. SPREDFAST / MANCHESTER CITY FC
  32. 32. SPREDFAST / MANCHESTER CITY FC 125% Increase in Twitter followers through #together Buzz 10,000 #together tweets were sent on Derby Day 1,500 1,500 Tweets within a 6 hour period, reaching over 400,000 Twitter users.
  33. 33. SPREDFAST / ITV
  34. 34. SPREDFAST / ITV
  35. 35. SPREDFAST / ESPN
  36. 36. MASS RELEVANCES P/ RUESDTAFA /S UTS / OESPPEN 37 Lower the barrier for fans to amplify content. Create new sponsorship opportuniCes. Integrate social into broadcast. First-­‐in-­‐class creaCve execuCon
  37. 37. Title of Presentation ‹#› 38 63% More social votes than the previous ESPN record Buzz Top-notch creative execution that cuts through the social clutter 12 Different geographies had #WhoIsGoingToWin as a trending topic
  38. 38. MASS RESLPERVEADNFCAES /T U/ SVTIRAG / IUNS M OEPDEINA
  39. 39. SPREDFAST / GEORGIA TECH
  40. 40. SPREDFAST / SACRAMENTO KINGS
  41. 41. SPREDFAST / DAVIS CUP
  42. 42. THANK YOU Any Questions? Richard Strom / Director of Sports – EMEA / @rich_strom richard@spredfast.com / +44 785 599 3278

×