2. Introduction
1 hour and 2 videos
Welcome to this course on Protecting Business
Innovations. How do companies protect their
intellectual property, creative innovations and
ensure they keep their customers happy? Over the
next four weeks you will gain insight on how
companies navigate the world of Copyright,
Copyright limitations, Derivative work and Software
Protection. As you go through the materials, you
may have your own copyright related questions or
scenarios that pop-up, feel free to post them in the
discussion forum so we can try to apply strategic
approaches learned in the course. Take some time
to review the assignments, grading and general
course guidelines for this course. Week 1 will cover
the basics of brand protection and will introduce the
general terms that will be used in later weeks.
3. Syllabus
What is branding?
Patenting a product /brand
Protecting business identity
Topics to understand brand protection
· Trademark
· Introduction to Trademark / intellectual Property rights?
· Copyright, Copyright limitations,
· Derivative work and Software Protection
.
4. What should you know?
Key concepts
Patenting a product /brand
What is a Patent?
5. 10 mins
The Term of Patent Protection
30 mins
Requirements for Patentability
15 mins
Requirements for Patentability
6. Introduction to trademark
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7. 10 mins
Trademark Global Issues
and Challenges
10 ins 30 mins
Trademark Infringement
and defenses
8. Graded assignment
This is the final week of the course, let's put it all together through this peer review assignment to
showcase how much you have learned!
