1. Gaming Magazines
Magazines can raise the profile of a
game or brand and offer exclusive
content. Some feature clearly
differentiated materials aimed at specific
audiences.

3. • They can influence people’s opinions and
attitudes. There are gaming magazine apps like
Atomix, the first exclusive gaming magazine for
iPad.
• Digital magazines like MMOZine
http://www.gamerzines.com/mmo/mmozine
• Operate on a reveal/preview/review basis – offer
value added content, such as exclusive material.
• Have online sites with message boards, exclusive
content for members, interactive elements,
videos, photos, updates on various aspects of
games, covermounts (free demos etc to act as an
incentive to buy).

4. Using advertising
techniques to target
an audience
Audience
Incentive
Incentive
Teaser
Teaser
Teaser
Teaser
Teaser – mode of address
is personal ‘you’
4