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AIDA
Awareness – let the audience the
product exists
Interest – make them want to know
more
Desire – make them want to own the
product
Action – make it possible for them to
buy the product
Aida 2

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Aida 2

  • 2. Awareness – let the audience the product exists Interest – make them want to know more Desire – make them want to own the product Action – make it possible for them to buy the product