1. Sample Report –Client confidential, SWOT, Financials, Scope of Job, sources & Conclusions are removed.
Market Intelligence (MIR) –Guard Filters Penetrating
lubricants Market through Strategic Partnerships
Prepared by: Sherjeel Ali, Energy/ Investment consultant
Shazad Adil & Co, Management Consultant & Trainers, Corporate & Tax advisors
Office #12, 2nd floor, Ahmed center, Markaz I-8, Islamabad.
Phone: +92-51-4862539-40, Fax: +92-51-4862487
Contact Sherjeel for Energy/ Lubricants/ renewable research and reports: 00923322103630

2. Introduction to Guard Group
Introduction
Certificate of Achievement by Prime
Minister
• Guard is pioneer in auto filter manufacturing in Pakistan
since 1960.
• They own the third biggest filter manufacturing plant in
east Asia.
• Their range of production covers a large number of
vehicles like cars, buses, trucks, tractors, construction
machinery, marine, locomotives etc.
• They manufacture fine fuel oil filters for power
generators and air intake filters for gas turbines as well.
• Guard filters are being used as OEM in Pakistan by a
number of cars and tractors assemblers.
Sources:
Website: www.guardfilters.com.pk/contact.php
Facebook page: https://www.facebook.com/guardfilters/
Address: Head Office
80- Badami Bagh, PO Box 465, Lahore
Pakistan
TEL : +92-42-7725616-18
FAX : +92-42-7722627 - 7723988
Email : guard@brain.net.pk

3. Certificates and Recoginitions

4. Guard Autozone ™ at Metro Islamabad

5. Apart from Metro it is available on CSDs across
select locations across Pakistan

6. Guard Autozone- The concept
• Auto Zone concept was introduced by Guard Group inline with its
desire to excel in service. The idea has been widely welcomed.
• Guard Auto Zones have been attached with big stores like Metro &
Makro Cash & Carry Pakistan beside with 44 gas stations.
• Daewoo Bus Company has also hired the services of Auto Zone at
their official stay at Motorway - where they could get change of oil,
filter or any other service.
• Guard Auto Zones internet the idea of availability of genuine Guard
Oil & Filters, which are necessary for the smooth running of
vehicles and safety during long traveling. The product base is being
extended to make it more service oriented. Car polishes & car
shampoos have been added as well for the facilitation of car owners

7. Guard Auto zones at night

8. Guard at Behra Stopover---Lahore
Islamabad Motorway

9. Guard Auto Zone at Makro- Lahore

10. Guard Auto Zone Banner at Metro
Islamabad

11. Fully synthetic Banner by Guard at
Auto Zones

12. Innovative and eye catching –
Mercedes in Guard colors

13. Product Display and Services Offered
Seating place and Display Services offered

14. Content removed
– SWOT
– FINANCIALS
– PRICELISTS guard with
incentive details
– PRICE LISTS OF OTHER MAJOR
PLAYERS
– RECOMMENDATIONS
– PRESENTATION TO CLIENT
TEAM IN PERSON OR SKYPE
MEETING
– QUESTION ANSWER SESSION

15. Please ask for research & anaylsis
reports like this to
• Shazad Adil & Co,
Management
Consultant & Trainers,
Corporate & Tax
advisors
Office #12, 2nd floor, Ahmed
center, Markaz I-8, Islamabad.
Phone: +92-51-4862539-40, Fax:
+92-51-4862487
Contact Sherjeel for Energy/
Lubricants/ Renewable research
and reports: 00923322103630