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Dacia - An Introduction


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Part of the Renault group, Dacia is one of the best known automotive brands in Romania.

This introductory presentation from the company will show you how the company operate, including information on their manufacturing outfit and supply chain, but with absolutely no mention of Top Gear!

For more information on this visit - The automotive manufacturing conference for South East Europe.

Published in: Education, Business, Technology
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Dacia - An Introduction

  2. 2. DACIA, plant - source of X90 Programme <ul><li>1,5 billions euro of investments (2000 to 2010) </li></ul><ul><li>Mioveni Industrial Site: 2,9 millions m² (623.000 m² built) </li></ul><ul><li>Employees: 15.250 (the 1st January 2011) </li></ul><ul><li>The main entities of Mioveni Industrial Site: </li></ul><ul><li>Dacia Vehicles Plant </li></ul><ul><li>Dacia Mechanical and Chassis Plant </li></ul><ul><li>International Logistics RIR ILN Center </li></ul>
  3. 3. Dacia Vehicles Plant – The Fabrication Flow The Stamping Shop The Painting Shop The Assembly Shop T he Car Body Shop Logistics
  4. 4. Dacia Mechanical and Chassis Plant – The Fabrication Flow ALUMINIUM GEARBOXES TL CH ASSIS GEARBOXES JH ENGINES
  5. 5. DACIA’S PLANT PRODUCTION IN 2010 MECHANICAL AND CH A SSIS PLANT 247.761 engines 560.342 gearboxes JH and TL 31.005 transfer mode 13.474 tons of aluminum 444.035 front axles 363.847 rare axles 696.526 GMP frames 1.048.205 axles SUPPLIERS PARK assures 50% PURCHASING VEHICLES PLANT 341.408 vehicles <ul><li>Instrument panels </li></ul><ul><li>Doors panels </li></ul><ul><li>Seats </li></ul><ul><li>LPG Installation </li></ul><ul><li>Air Conditioning </li></ul><ul><li>Exhaust, etc. </li></ul>
  6. 6. QUALIT Y Among the 3 best plants of the Group in terms of quality
  7. 7. QUALIT Y <ul><li>Dacia’s customers are very satisfied </li></ul><ul><li>Dacia was ranked on the 4th place in France (after Honda, </li></ul><ul><li>Mercedes and BMW) and it’s on the same place (the 2nd place) </li></ul><ul><li>with BMW in Germany , in a study realized by JD Power VOSS in </li></ul><ul><li>2010. </li></ul><ul><li>This study measures the customer’s satisfaction, clients holding </li></ul><ul><li>vehicles two years old .  </li></ul><ul><li>Were taken into account the following criterias: quality/ fiability, </li></ul><ul><li>exploatation (exterior design, the pleasure for driving, the interior </li></ul><ul><li>space), after-sales services and operating costs . </li></ul>
  8. 8. <ul><li>OVER 60 MARKETS (Germany, France, Italy, Algeria, Turkey, Spain, Ucraina, Austria, Belgium, Netherlands, Serbia, Lebanon, Syria, Camerun, Congo, Liberie, Czech Republic, Croatia, Macedonia, Moldavia, Morocco, Mali, Bielorusie, Poland, Muntenegru, Slovakia, Estonia, Slovenia…) </li></ul><ul><li>- 4 CONTINENTS (Asia, Africa, Europe, South America) </li></ul>DACIA’S VEHICLES EXPORTS
  10. 10. THE LOGISTICS RIR ILN CENTER <ul><li>Renault Industrie Roumanie - International Logistics Network is the largest Logistics Center of the whole Renault Group regarding the dispatched volumes. </li></ul><ul><li>Total surface: 150.000 m² </li></ul><ul><li>(36.000 m² built) </li></ul><ul><li>Investments : (2005-2008): </li></ul><ul><li>22,3 millions euros </li></ul><ul><li>289 employees (the 1st October 2010) </li></ul><ul><li>5268 benchmarks managed </li></ul><ul><li>Ensures delivery to manufacturing sites like: Romania (Dacia), Rus sia (2 plants), M o roc co , Col ombia , Ira n (2 plants), Indi a, South Africa and Brazil. </li></ul><ul><li>In 2010 ILN delivered 837.036 m³ of parts, the equivalent of 412.018 assembled vehicles. </li></ul><ul><li>The center imported 34.240 m ³ parts for various clients: Dacia Vehicles Plant, Dacia Mechanical and Chassis Plant and the Renault car factories from Russia. </li></ul>
  11. 11. ILN The Customers and Suppliers Flow India M o roc co Colombia South Africa Brazil Iran (2 plants) Russia (2 plants) DACIA (UVD, UMCD) 3 Suppliers installed on Dacia Industrial Site External Suppliers Internal Suppliers 279 ILN 70 2
  12. 12. SUPPLIERS NETWORK <ul><li>242 Suppliers for the mass production (POE): </li></ul><ul><li>166 external suppliers </li></ul><ul><li>76 suppliers in Romania, including 5 suppliers installed on Dacia Industrial Site on the Industrial Suppliers Zone: </li></ul><ul><li>JCI (seats) </li></ul><ul><li>Euro APS (plastic parts and thermoformed) </li></ul><ul><li>Cortubi (e xhaust ) </li></ul><ul><li>Valeo Climate (air conditioning/heating) </li></ul><ul><li>Landi Renzo – LPG installation </li></ul><ul><li>949 Suppliers for products not meant for mass production (HPOE) wich 720 in Roma nia </li></ul>
  13. 13. <ul><li>A commercial structure at European standards </li></ul><ul><li>71 Dacia sales agents with 100 sale points of new vehicles </li></ul><ul><li>89 Dacia repairers with 109 work points </li></ul>THE COMMERCIAL STRATEGY IN ROMANIA
  14. 14. A MODERN RANGE Sedan Essence Sedan Diesel September 2004 October 2005 September 2006 October 2006 January 2007 March 2008 105 HP 16v 1.6l Sedan Break with 5 and 7 places Utility Vehicles : Van and Pick-Up May 2009 Sandero Stepway Sandero Duster, Dacia’s first SUV March 2010
  15. 15. <ul><li>Located at the entrance of Pitesti, in Oarja </li></ul><ul><li>(102 km West from Bucure s ti), inaugurated on </li></ul><ul><li>Septembrie the 1st 2010 </li></ul><ul><li>Surface: 65.000 m ² </li></ul><ul><li>Employees : 151 (on 15th January 2011) </li></ul><ul><li>10 storage cells </li></ul><ul><li>Dacia global source store </li></ul><ul><li>Export activity represents 40% of store’s turnover </li></ul><ul><li>70 745 benchmarks are managed for Dacia, Renault and Nissan brand </li></ul><ul><li>369 de suppliers, 206 in Romania and 163 from other countries </li></ul>THE SPARE PARTS CENTER
  16. 16. The Sales evolution under Dacia Brand 4.939 2.355 0 40.000 Romania 80.000 120.000 160.000 200.000 240.000 2001 52.013 2003 57.874 11.292 2004 80.013 18.895 20 05 113.276 50.623 2002 52.742 2007 128.000 102.000 2006 107.777 79.438 2000 2.270 50.133 Export 52.403 54.368 57.681 69.166 98.908 163.899 187.215 230.000 TOTAL 2008 257.594 280.000 172 . 886 84.708 41.862 2009 269.420 311.282 2010 348.279 36.730 311.549
  17. 17. THE MAIN EXPORT DESTINATION IN 2010 <ul><li>(Total no of sales since September 2004 until 31th December </li></ul><ul><li>2010) </li></ul>France Turkey Algeria Spain Belgium Serbia Italy Holland Poland Germany 10.000 20.000 30.000 40.000 50.000 60.000 70.000 280.986 63.633 68.586 21.826 53.624 21.769 58.291 16.930 16.893 90.000 176.565 100.000 130.000 170.000 150.000 200.000 190.000 1.021.549 Dacia vehicles exported from September 2004
  18. 18. VOLUMES DACIA : second brand of the RENAULT Group Top 10 countries of the RENAULT Group merchandising vehicles (Renault, Dacia, Samsung) in 2010 2010 : 2.625.000 vehicles Volumes Market Share
  19. 19. DACIA and the ENVIRONMENT : the Renault’s Group Objectives More than 20 million euros were invested in environmental protection = ECOlogic and ECOnomic vehicles <ul><li>Manufacturing </li></ul><ul><li>Use </li></ul><ul><li>End of life </li></ul><ul><li>Certified ISO 14001 </li></ul><ul><li>< 140 g CO 2 / km </li></ul><ul><li>şi Biocarburanţi </li></ul><ul><li>95% of car components are recyclable and minimum 5% of plastic is made from recycled materials. </li></ul>
  20. 20. THE RESULTS OF THE LAST 7 YEARS (2004 – 2010) Dacia Plants activities impact on the environment is at the level of the Western Europe Plants. Dangerous waste: - 72.28% Water consumption: - 97.22% Energy consumption: - 74.91% Emissions of C0V: - 25.9% Evolution of CO2/vehicle: - 86%
  21. 21. MERCI! <ul><li>MULTUMIM! </li></ul><ul><li>THANK YOU! </li></ul>
  22. 22. SECURITY Avoid the accidents! Cross only on the pedestrian crossings (both in the manufacturing area and beyond)! Protect your eyes and your ears! Wea r the protection glasses! Wear the antiphons/helmets for listening! Walk only on the pedestrians alleys (the green alleys)!
  23. 23. Smoking is not allowed! Photography and filming are not allowed on Dacia Industrial Site! Do not remove the group Pay attention to the cars transporting the spare parts in the departaments Do not touch the spare parts! Do not touch the installations !