BUS 271 Henry Hubbell Persuasion in Cereal

1. Persuasion in Cereal (and all
business)
● How do we get people’s attention?
● How do we get people to listen to us?
● How do we get people to buy from us?
Understand what forms of communication work best for
persuading your audience

2. here’s how it works…
in terms of cereal ● The youth is a significant portion of
the Kellogg’s brand client base
● Kids are especially impressionable to
visual advertising
“A study in Pediatrics found
that children ‘significantly
prefer the taste of junk
foods branded with licensed
cartoon characters on the
packaging’.”

3. here’s how they do it
● Kellogg’s sells many different brands of cereal
● Not all can be marketed the same, even from the same company
Froot Loops appeal to the
youth primarily with
cartoons
With a “Heart-Healthy”
business model, Cheerios
brands to cereal-eating
adults
Using a simple and clean
design, Special K
markets to the healthier
consumers

4. here’s how it’s been going
Prior to 1950,
most of the cereal
sold was marketed
by packaging to
appeal to all ages
By 1950, they
started appealing to
younger groups
specifically
By 2000 they
began offering
childish flavors to
their Cheerios

5. now what?
● The use of specific
targeting in marketing
will increase a client
base and ultimately
production
● With increasing
technology and social
media usage, you have
to utilize the power of
visually appealing in
marketing
In just one year
there was over
a 10 % spike in
visual
consumption in
the US, proving
it to be vital in
marketing

6. wrapping it up
● Know who your selling to.
● Create advertising that’s specific to that
group or demographic
● Utilize visual marketing tools to convince
your audience to buy what you’re selling!

7. source 1
https://venngage.com/blog/visual-content-marketing-statistics/

8. source 2
https://www.interviewqs.com/blog/cereal

9. source 3
https://online.csp.edu/blog/business/food-advertising-for-kids/