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Adding Value to Chewing Gum
1. let's make something new.
adding value to chewing gum
team:
add caffeine stimulant
to the chewing experience
packaging to promote the proper and
considerate disposal of gum
1 concept ; 1 solution
Improve! brand perception and differentiation in a
saturated market.
2. let's make something new.
• improve your chewing experience
• the effects of coffee –without the
bad breath
• freshen your breath and focus on
what you need to
• chew – focus – breathe – meet
advert concept…
3.
4. let's make something new.
• chewing gum litter is everywhere
• difficult and gross to clean
• pollutes scenic public areas, tourist
attractions
• even pollutes rubbish bins
• “the eye-sore communities
unintentionally create”
• every bit counts, unfortunately
• gum company’s can take responsibility and
benefit from it
concept…
7. Promote Proper Disposal
@
win!
create!
tickets, prizes, retweets
public awareness for
proper gum disposal
cleaner
public areas
Improve!
brand perception
and differentiation
in a saturated market