The document discusses digital profiles and provides three examples of digital portfolio analyses: 1) The Media Bunker portfolio only includes one video and lacks information on work history and education. 2) The Media Bounty portfolio doesn't include any videos or information on work history or education. 3) The JJ Hytlon portfolio includes multiple videos showcasing skills and mentions their college performing arts study, but lacks information on past education.

1. Analysing
Digital Profiles

2. Digital portfolio
analysis: The
Media Bunker
• Primarily focus on TV + Film & Video Production.
• The Media Bunker is a video production and live streaming company based in
Hampshire, UK.
• The portfolio only consists of one video which is a live reaction to a football game.
• This portfolio doesn’t share much in regard to previous work history, or education.
• Their mission is “to produce brilliant digital content that we’re all proud of.”
• On the digital portfolio, there are no references towards working with other
companies and clients other than: “our clients are amongst the most profiled
names in sport, entertainment and business.”
• Although the company seems well organised and designed well, the professional
of the portfolio is severely lacking as there is not enough work showcased.
From analysing this digital portfolio, I have learnt that I will need to have a multitude

3. Digital portfolio analysis:
Media Bounty
• Primarily focus on digital media and Technology
• The portfolio doesn’t have any footage or any videos
that showcase their work.
• This portfolio doesn’t share anything regarding
previous work history, or education.
• Their mission is “We drive long term growth for brands
through deep insight, outstanding strategy, kick ass
creative and transparent media. We also believe in
protecting our world for future generations.”
• On the digital portfolio, there are no references
towards working with other companies and clients.
• This portfolio seemingly is lacking in every area and is
very limited.

4. Digital portfolio
analysis: JJ Hytlon
• Primarily focus on music but also delves into writing, dance
and acting.
• The portfolio has a multitude of videos showcasing their
skills in specific areas.
• This portfolio doesn’t share anything regarding past
education however mentions they are currently studying a
performing arts course at college.
• All that is referenced about their mission is that “after
finishing my second year I achieved the grade of an
overall distinction, distinction, merit.”
• On the digital portfolio, there are a plethora of references
towards working with other companies and clients.
• This portfolio is packed with information linked to past
clients, their passions and their previous work.

5. What Is a digital
profile?
A digital profile is a collection of information about an individual that is
available online. It can include personal information, such as name, age, and
contact details, as well as professional information, such as work experience
and education. Digital profiles can be created on social media platforms,
professional networking sites, and personal websites. Employers may use
digital profiles to screen job candidates and evaluate their suitability for a
position. Therefore, it is important to manage the digital profile carefully and
ensure that it presents myself in a positive light.
nbn. (unknown). What's a digital profile and what it reveals about you.
[Online]. nbn. Last Updated: unknown. Available at:
https://www.nbnco.com.au/blog/career/whats-a-digital-profile-and-
what-reveals-about-you [Accessed 18 October 2023].

6. Examples online which showcase good
practice
Firstly, this is an
example of a good
practice as to help
raise awareness from
this content creator’s
passing, this creator
decided to help raise
awareness and money
for a suicide
prevention charity.

7. Examples online
which showcase
good practice
In addition, another example which
showcases good practice online is to
maintain a consistent schedule
especially if you’re a content creator
to establish a constant flow of content
to the audience. However, this could
apply to anything else online as it is
the best idea to plan out when you’re

8. How does online
presence effectively
establish brand positivity?
Online presence effectively establishes brand
positivity as a person looking at your online profile
will see how much work, time and dedication you
have put into your work. Also, they will usually be
able to gage your personality from your profile. It
will help consumers find your brand before they are
aware you exist and it helps them learn about your
reputation before making a purchase. A strong
digital presence gives your brand an ideal platform
to communicate with consumers, set the narrative
on who you are as a brand, and set yourself apart
from competitors.