Instagram is about to change the way users and businesses interact on the platform with it's soon-to-be-released "book" button.

3. The Brand: Instagram | Business
• 1 million monthly advertisers
- Ads appear in users’ feeds as
well as Instagram stories
• 600 million active users in 2016
• 80% of the apps’ users follow a business

4. The Launch: The “Book” Button
Instagram will have an online booking option for businesses
such as salons, restaurants and cafes as well as a pricing
and payment section.

5. The Coverage:
Tech Outlets Beauty Outlets Business Outlets
• Tech Crunch
• MustTech
• Refinery29
• Teen Vogue
• Fortune
• Business Insider

6. By introducing these options, customers will have more of a reason to go on
Instagram and stay on the platform. Some outlets are comparing Instagram
to websites such as Yelp! Instagram also announced it may be introducing a
rating feature along with the booking feature, giving users another platform to
influence the quality of customer service as businesses, and this may also put
Instagram in competition with Yelp!
The Goals:

7. • https://business.instagram.com/blog/welcoming-1-million-advertisers
• http://fortune.com/2017/03/23/instagram-appointments-app-yelp-bookings/
• https://www.engadget.com/2017/03/22/instagram-appointment-booking/
• http://nymag.com/thecut/2017/03/instagram-to-let-users-book-appointments-through-
the-app.html
• http://www.theverge.com/2017/3/22/15022948/report-instagram-appointments-fea-
ture-yelp-competitor
• http://www.refinery29.com/2017/03/146938/instagram-new-feature-booking-hair-sa-
lon-appointments
• https://www.bloomberg.com/news/articles/2017-03-22/instagram-to-let-users-book-with-
businesses-in-challenge-to-yelp
• http://i.dailymail.co.uk/i/pix/2017/03/22/20/3E89B26900000578-0-im-
age-m-73_1490215153578.jpg
• http://www.didit.com/wp-content/uploads/2016/05/H5Y00D4OFT-600x399.jpg
• https://cdn1.vox-cdn.com/uploads/chorus_asset/file/3446704/instagram-stock-1068.0.
jpg
Sources