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Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Digital To Mobile

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Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.

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Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Digital To Mobile

  1. 1. Why Apps Are The New Loyalty Cards Transform Your Retail Brand From Digital to Mobile
  2. 2. Questions During The Webinar? Tweet Us @Localytics using #AppAnswers
  3. 3. Meet Your Hosts Aaron Sawitsky Product Marketing Manager @Localytics Michael Langguth Co-Founder @PoqCommerce
  4. 4. About Localytics User Insights Understand your users. •  Sessions & Events •  Conversion, Retention, LTV •  Attribution •  Profiles •  Web Analytics Smart Targeting Make every message personal. •  Audiences •  Predictions •  Personalized Messaging Marketing Automation Know what works & do more. •  Push •  In-App •  App Inbox •  Email •  Geofences •  Remarketing •  A/B Testing & True Impact Localytics is a Mobile Engagement Platform:
  5. 5. About Poq
  6. 6. Agenda The Rise of Mobile Commerce Transitioning to Mobile Retaining Your Mobile Shoppers Key Takeaways, Q&A #AppAnswers |
  7. 7. Let’s Take a Trip Down Memory Lane…
  8. 8. 2014 Mobile Commerce grows to become 24% of all U.S. e-commerce. - Internetretailer.com 2015 Mobile Commerce continues to grow and now makes up 30% of all U.S. e-commerce. - Internetretailer.com #AppAnswers |
  9. 9. Now a Little Glimpse Into The Future…
  10. 10. 2016 Mobile will generate over $79 Billion in commerce. - BI Intelligence Report, 2016 2017 U.S. customers’ mobile engagement behavior will drive mobile commerce revenue to 50% of U.S. digital commerce revenue. - Gartner, Inc. #AppAnswers |
  11. 11. Okay, so you have to go Mobile… How do you make the transition? #AppAnswers |
  12. 12. 1.  Touch all aspects of app commerce 2.  Choose the right features 3.  Leverage prebuilt third-party integrations 4.  Decide on resources 5.  Set realistic deadlines 5 Best Practices for going mobile: #AppAnswers |
  13. 13. #1 App Commerce #AppAnswers |
  14. 14. #AppAnswers
  15. 15. #2 Choose the Right Features #AppAnswers |
  16. 16. There are 3 main categories of features: 1.  General shopping features 2.  Personal & social features 3.  In-store features #AppAnswers |
  17. 17. General Shopping Features •  Wishlist •  Shoppable lookbooks •  Product zoom* •  Push notifications •  Search •  Filter* •  Sort #AppAnswers |
  18. 18. Personal & Social Features •  Profile login •  Loyalty card integration •  Reviews* •  Set favourite store •  Set personal sizes •  Social media share* #AppAnswers |
  19. 19. In-Store Features •  Barcode scanner •  Showing loyalty card in store* •  Store directions •  Store mode •  Store stock checker* #AppAnswers |
  20. 20. Shoppable Lookbook •  2x higher AOV •  2x longer browsing time #AppAnswers |
  21. 21. Wishlist •  1.8x higher conversion rate •  3.6x longer browsing •  5% lower AOV #AppAnswers |
  22. 22. Social Media Share #AppAnswers |
  23. 23. In-Store Loyalty •  2.1x higher conversion rate •  4.2x longer browsing •  Average AOV #AppAnswers |
  24. 24. Recap: Basic Must-Have Features General •  Wishlist •  Shoppable Lookbooks •  Sort & Filter •  Product Zoom Personal & Social •  Social Share •  Reviews In-Store •  Barcode Scanner •  Store Stock Checker •  Loyalty Card Integration #AppAnswers |
  25. 25. #3 Leverage the Ecosystem #AppAnswers |
  26. 26. #AppAnswers
  27. 27. Reviews •  3x higher conversion rate •  5.3x longer browsing •  Average AOV #AppAnswers |
  28. 28. Interactive Catalogues & Shop Windows •  20% higher AOV •  1.8x longer browsing #AppAnswers |
  29. 29. One-Click Checkout •  3 seconds to buy •  Optional registration •  No passwords #AppAnswers |
  30. 30. #4 Decide Which Resources You Need #AppAnswers |
  31. 31. Resource Decisions Start by Assigning a Project Manager Design •  In-House •  Systems Integrator •  Poq Integration •  Tech support: In-house or SI •  Front-end development: In-house or Poq Content & Testing •  In-House •  Agency •  QA Vendor #AppAnswers |
  32. 32. #5 Set Realistic Deadlines #AppAnswers |
  33. 33. Example Timelines Boohoo: 12 weeks from signature to launch •  5  integra*ons  with  back-­‐end  systems  and  third  party  technologies   •  iOS  app  launch  12  weeks  from  signature  to  launch,  followed  by  Android  Launch  2   weeks  later   House of Fraser: 11 weeks from signature to launch •  9 integrations with back-end systems and third party technologies #AppAnswers |
  34. 34. #6 Integrate All Activities #AppAnswers |
  35. 35. Push notification Email Home screen |
  36. 36. Once I have a mobile app, I’m good to go, right? Not so fast… #AppAnswers |
  37. 37. 23% of users abandon an app after one use. - Localytics, 2016 #AppAnswers |
  38. 38. 75% of users abandon an app within 90 days of downloading it. - Localytics, 2016 #AppAnswers |
  39. 39. There is good news though #AppAnswers |
  40. 40. Users with push enabled average 3x more app launches than users with push disabled. #AppAnswers |
  41. 41. In-App Messaging can improve user retention by 46% #AppAnswers |
  42. 42. Only 29% of users will churn if they have 3 sessions in the first 3 days of downloading your app. #AppAnswers |
  43. 43. How to Retain Your Mobile Shoppers #AppAnswers |
  44. 44. The key to retention: Create a mobile strategy that consistently provides value to the user. #AppAnswers |
  45. 45. Use analytics to learn where users are finding value in your app #AppAnswers |
  46. 46. Use funnels to pinpoint where users are dropping off on the path to conversion #AppAnswers |
  47. 47. Personalize engagement based on a user’s shopping behaviors #AppAnswers |
  48. 48. Onboard new users. Teach them how to get the most out of your app #AppAnswers |
  49. 49. Educate users on updates that make your app even better #AppAnswers |
  50. 50. Ask for feedback to improve the customer experience and increase app store ratings #AppAnswers |
  51. 51. Use location to hyper-personalize & improve the in-store experience #AppAnswers |
  52. 52. Go beyond push and in-app messages. #AppAnswers |
  53. 53. A/B test your campaigns to see what resonates. #AppAnswers |
  54. 54. 1.  Mobile continues to grow as a critical channel for retail 2.  Certain features have an outsized impact on your app’s performance. 3.  Maintain a consistent experience across your mobile and digital channels 4.  Once you’ve built your app, retention will be one of your biggest challenges 5.  To retain users, you have to make sure your app consistently provides value to your users Key Takeaways #AppAnswers |
  55. 55. Q&A #AppAnswers |

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