2. Team
Research
Finance
CFO
Marketing/
Co-founder
Design
Online
Marketing
CTO
Market Sizing
Engineering
CEO/ Founder
Strategic
Development
Market
Analysis
Sales
Data Analysis
Beachhead
Market Mgmt.
?
Lawyer
IT Engineer

3. Problem
Price is an important concern for
customers buying fashion items online.
No easy way to find fashion items seen for
example on Instagram.

4. Solution

5. Competition
Direct Competitors: Apps
Indirect Competitors: Online Shops, Online Retailer
Future Competition: ?

6. Comparison with Hit or Miss
Pashion Hit or Miss
Platform ios/android ios
Requirements Have an Instagram account Create a new account
Function Lets you find clothes based on which
accounts you follow on instagram
Shows you clothes based on your
preferences
Accesibility Can be open at the same time with
instagram (using the widget)
You cant have open another app at
the same time

7. Market Size
TAM: Instagram Users and Apparel Online Shoppers in the U.S
• Instagram Users: 106,000,000
• Online Shopper: 181,000,000
SAM: 30% of TAM
• Based on Instagram users that follow Fashion Icon and
percentage of consumers that purchased fashion items online.
Target Market: 50% of SAM
• The most active Instagram user group
• Urban/City Area
• Tech Savvy
• Fashion enthusiast

8. TAM
SAM
TM
Total Available
Market
143,500,000 Users
Served Available
Market
30% of the TAM
segment
43,050,000 Potential
Users
Target Market
50% of SAM
21,525,000 Users
Market Size

9. Sales and Marketing Strategy
Channels:
Vlogger: Casey Neistat
1,300,000
3,743,679

10. Revenue Stream
Premium Services
• Different price bracket targeting specific user
$1.99/month $11.99/year

11. Revenue Stream
➢ Pay By Click
■ $0.05/Click
➢ Share-Revenue
■ 5% of sale
➢ Data Trading
■ Limited to relevant resources
■ Opportunity for future revenue
stream

12. Gross Margin
Gross Margin 26%

13. Beachhead market
60% of the U.S.
population → 5,130,000
in New York
6,669,000 shop online
60 % of the teens in
New York are online
shoppers
profound market share of more
than 86% by 2020

14. Beachhead market
Money spend online
on apparel and
accessories: $64.8
billions in 2015 to
$73 billion in 2016

15. See it, Pashion it, Get it!

16. References:
•http://www.technavio.com/report/usa-general-retail-goods-and-services-online-fashion-retail-market
•http://ecommercenews.eu/wp-content/uploads/2015/02/retailmenot_ecommerce_2015_UK.png
•http://www.retailresearch.org/onlineretailing.php
•https://en.wikipedia.org/wiki/New_York_City
•http://www.businessinsider.com/the-age-demographics-of-who-shops-online-and-on-mobile-2015-4
•http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/
•http://www.nycedc.com/system/files/files/industry/Fashion_Brochure.pdf