2. ALIGNING PHASE
Aligning with senior mgt Identifying the company’s
on the proposed strategic strategic frontiers
frontiers to be explored
3. Vs. New corporate
strategy
Benefits of having a clearly defined corporate strategy
4. 1. Current corporate
strategy
Vs. New corporate
strategy
Initiatives business opportunities beyond current corporate
strategy
the execution of current strategy will not provide
the growth
outside current corporate st. Outside preview of Why
senior mgt, outside the comfort zone of the
organization
When
Where
5. 1. Current
corporate strategy
Vs. New corporate
strategy
company’s attitudes
towards strategic
innovation (encourage vs.
prefer shorter tether) creative tension
importance
8. We Assume the FUTURE Based on
Powered By SIFE Session 3
9. Plumbing
Fixture
Faucet
Moan
Style Quality
Situation
Market
Place
10. What is next for
your company?
“more of the same”
11. 3.1 Beyond incrementalism
A strategic frontier
is that unexplored
are of potential
growth that lies
between today’s
business and
tomorrows
opportunities
12. Mississippi
expedition
your business’s
( TERRA
INCOGNITA)
Entrepreneur’s Workshop Powered By SIFE Session 3
13. Product
category
Manufacturing Valuable Target
process Frontiers Audience
Distribution
Channel
14. New
Platform
P&G 3
level
New New
Product Project
15. New
Platfor
m
P&G
3
level
New New
Product Project
16. •Product •Franchising •A.I
Market Place
Company Specific
Company Generic
•P. Catagory •Mass •Biotechnology
•Distribution customization •Genomics
channels •Out sourcing •Internet
•Manufacturing •Partnership •Nanotechnology
process •Patent •Smart materials
•Technology exploration •Wireless
•service communication
•automation
17. The cash cow running dry before
the bet’s are ready
19. If the senior mangers
communicate with the
discovery team the Process
will Be
20.
21. 5.1 INTERNAL SOURCES:
1. Management interviews “perceptions”
Listen behind the words and the response
of the managers, also take care that not all
managers will accept the concept of future
opportunities
22. 5.1 INTERNAL SOURCES:
2. Company vision and mission statement
Mission statement
resample the vision of the
company
23. 5.1 INTERNAL SOURCES:
3. Corporate drawing boards “R&D”
New Product Development
New Marketing
New Product Idea
24. 5.1 INTERNAL SOURCES:
4. Redefine business “Business hierarchy”
Chris Zook’s business
definition:
It accurately is a way of
creating a logical hierarchy of
territories in and around your
core business that help you
target wise investment
