1. The Discovery Process
Creating stage
Establishing the right Creating stage
environment
Collecting the necessary
Entrepreneur’s Workshop Powered By SIFE Session 3

2. The discovery process :Creating phase
1.Establishing the right Environment.
Main rules
 No judgment while brain storming
 Any thing is possible
 Don’t look to the nearest choice, look to the future
of your company
Entrepreneur’s Workshop Powered By SIFE Session 3

3. The discovery process :Creating phase
1.Establishing the right Environment.
Discovery Team
1. Creative
2. Collaborative
3. Entrepreneurial
Entrepreneur’s Workshop Powered By SIFE Session 3

4. The discovery process :Creating phase
1.Establishing the right Environment.
1.1 Creative
Divergent Phase Convergent Phase
Idea Selection
Idea beginning Opportunity Development
Opportunity ranking
Entrepreneur’s Workshop Powered By SIFE Session 3

5. The discovery process :Creating phase
1.Establishing the right Environment.
1.2 Collaborative
 Opportunities seen from all point of views
 The clay remains malleable until it is fired in the kiln
 Say “I would like to build on that idea…..”
Entrepreneur’s Workshop Powered By SIFE Session 3

6. The discovery process :Creating phase
1.Establishing the right Environment.
1.3 Entrepreneurial
 Future opportunities.
 Business plan implementation ……..DREAM IT
 Fresh prospective … customers, Sci-Fi writer or
retired venture capitalist.
 Sense of Humor is needed to Visual and verbal
images
Entrepreneur’s Workshop Powered By SIFE Session 3

7. The discovery process :Creating phase
2. Collecting the necessary tools
Tools
1. List of Insights.
2. Opportunities format
3. Evaluation criteria
Entrepreneur’s Workshop Powered By SIFE Session 3

8. The discovery process :Creating phase
2. Collecting the necessary tools
2.1 List Of Insight
1. New insight of customers,
Market or business model
2. Sorting steps 3C’s
3. Potential value
Entrepreneur’s Workshop Powered By SIFE Session 3

9. The discovery process :Creating phase
2. Collecting the necessary tools
High Potential
2.1 List Of Insight Most
Promising
Insight
Low 3C High 3C
Low Potential
Entrepreneur’s Workshop Powered By SIFE Session 3

10. The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
 Creation of new business concept
 Standardization of the opportunity
 Affection of the industry on the
description of a business

11. The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
1. Code Name, Key insight
2. Description of opportunity
3. Key benefits to customer
4. Important elements of the opportunity
5. Competitive advantages
6. Resources required
7. Additional information
Entrepreneur’s Workshop Powered By SIFE Session 3

12. The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
NOTES:
 You should keep the point in the format less than
10 point
 Each idea should be developed individually or 2 by
2 in small groups
 Don’t work with idea to fit your company abilities
but fit the customer needs
Entrepreneur’s Workshop Powered By SIFE Session 3

13. The discovery process :Creating phase
2. Collecting the necessary tools
2.3 Rough Evaluation criteria
 Time to Market
 Revenue potential
 Leverages a particular core competence in house
technology or brand profile
 Unique in the market
 Will provide a proprietary advantages
Entrepreneur’s Workshop Powered By SIFE Session 3

14. The discovery process :Creating phase
2. Collecting the necessary tools
2.3 Rough Evaluation criteria
 Advantage
 Disadvantages
 Innovation Vs. Feasibility
Entrepreneur’s Workshop Powered By SIFE Session 3

15. The discovery process :Creating phase
3. The Creative process
3.1 Divergent Phase
 Filling up the funnel with ideas
“customer service”
 Rapid fire brainstorming of ideas “6
hr at most”
Entrepreneur’s Workshop Powered By SIFE Session 3

16. The discovery process :Creating phase
3. The Creative process
3.2 Convergent Phase
1. Select the most promising beginning
ideas
2. Develop those ideas into concepts or
opportunities
3. Rank-order the opportunities
Entrepreneur’s Workshop Powered By SIFE Session 3